Nancy Chen Email & Phone Number

New York, NY, US

New York, United States

Global

Over a decade of experience in Brand Strategy with a proven track record of launching next generation brands, levelling up businesses into growth, and reviving legacy companies.I help businesses present to the world their most distinctive & compelling self, starting with discovering what that self is. My approach to transformation is as internal as it is.

Montreal, Quebec, Canada

Worked closely with the Co-Founders to develop foundational brand strategy for both new startups & legacy brands. Wedge is winner of Dieline's Studio of the Year.Touched brands: Ami Ami, Diana's, Rare Circles, Matheson Food Company, Cocofloss, Clamato, Call it Spring and many more.

Toronto, Ontario, Canada

Co-founder of four food and beverage brands under a hospitality group that specializes in identifying emerging opportunities and launching first-to-market concepts in Canada. Served as Managing Partner for over two years. Launched multiple award-winning and culturally significant F&B concepts, including:Otto's Berlin Doner - First-to-market in Canada for.

Toronto, Canada Area

• Went from being hired as a Brand Strategist overseeing communications of one local account to becoming an agency leader in Strategic Brand Design & Connection Planning. Clients: Molson portfolio, Netflix, Starbucks.
• Led pitch and won global Verizon AdTech business, ran sessions with 24 senior stakeholders to help them simplify and prioritize their 17 tech stacks & acquisitions.
• Led some of the most ambitious projects at the agency – architectural and business concepting with W Hotels, reinventing global digital narratives with Samsung, cannabis beverage product development, and designing new.
• Led pitch and won Starbucks business by identifying their unique challenge through the lens of human habit psychology, leading to their first emotional content-led campaign that led to increased morning traffic in store.
• Led strategic planning at Sid Lee Toronto’s biggest account, PC Financial, and created brand campaigns that led to their highest NPS (double the second industry leader). Surpassed their digital application objectives.

Toronto, Canada Area

• Went from being hired with little to no marketing experience to leading brands undertwo of the agency’s largest revenue-generating accounts – Labatt and Samsung – with ownership over the Budweiser, Samsung, Stella.
• Led the creation of the global electronic music playbook for AB-InBev to be executed in 12 markets worldwide.
• Helped create an innovative new global food property for Stella Artois called Sensorium, resulting in a 23% increase in sales (TO, YAGO) and breaking national/regional records for brand health (saliency, penetration.
• 3-Year Lead for Budweiser Music experiential program resulting in #1 brand associated with music in Canada, according to Google.
• Launched Labatt’s first ever live social campaign resulting in #1 engaged brand at music festivals.
• Led the strategic creative for 6 Samsung Galaxy, Note and Tab device launches, exceeding all experiential targets for every campaign. Promoted from Creative Conceptor

Toronto, Canada Area

North America’s first month-long festival dedicated to forward-thinking music and A/V art that brought together 10000+ music enthusiasts. Revenues with 200% YOY growth and secured multi-year sponsorships from Red Bull, Sapporo, B&H, and Tito’s Vodka.Booked artists like Four Tet, Bicep, Omar S, Floorplan, Jeff Mills, Carl Craig, DJ Harvey, Purity Ring, Tim.

Toronto

Grew a small, locals-only university event company into one of the leading independent bookers of electronic music in Canada. Threw over 100 underground electronic music events including the first ever Boiler Room parties in Canada.Event Properties: Otherland, Visions, Holy Trinity, Happy Endings, Pop Kult, and more.