Fernanda Lopes Email & Phone Number

Rio De Janeiro, Rj, Br

Currently driving new design initiatives to increase retention for the wellness app Ritua. Crafted for women aged 35 to 45, it integrates workouts, recipes, and meditation for a holistic, personalized experience. _Lead the full product design process, from ideation through launch, transforming requirements into deliverables, and shaping business rules collaboratively;_Develop and implement a unified Design System to maintain visual consistency, drawing from user feedback to refine interactions across interfaces;_Collaborate in producing app content, aligning visual and textual elements to reinforce the app's brand and resonate with our target audience;_Lead remote user testing and interviews, using insights to optimize design decisions and enhance product-market fit;_Oversee QA for design fidelity, ensuring a polished final product that aligns with user expectations and the app’s wellness-focused ethos.

Brasil

Develop a B2B SaaS web app for Brazilian small businesses, integrating bank accounts and accounting software to provide real-time cash flow control. I designed workflows that helped reduce time spent on tasks by up to 93%, allowing finance teams to focus on strategic initiatives._Led end-to-end product design, working closely with Designers, Product Managers, Developers,and stakeholders to define requirements and translate them into dozens of features and flows;_Established and implemented a cohesive Design System based on Ant Design, ensuring visual and functional consistency across the platform;_Oversaw quality assurance to ensure design fidelity in implementation;_Conducted user interviews and remote testing sessions.

Brasil

Develop versatile digital solutions across various markets and client profiles (B2B, B2C, B2B2C, SaaS), delivering impactful applications for diverse platforms and national and international clients. I led the design process for the following projects:____Risk Now Investor: a B2C desktop-first platform tailored for real estate market investors, offering key insights and tools to support investment decisions.I proposed a clean interface with stunning, engaging visuals — designed to be so appealing that users would want to look at it all day.____Soma+: a SaaS offering an innovative credit advisory with immediate and personalized service, combining artificial intelligence and human service.The UX solutions I delivered contributed to the release of over R$1 billion in credit, supporting over 3,000 Brazilians in achieving homeownership._Full-cycle product design in a highly collaborative environment, working with stakeholders, Designers, Product Managers, and Developers;_Refined requirements and crafted user journeys, generating UX maps, user flows, wireframes, prototypes, and specifications across multiple platforms;_Developed and implemented visual identities and Design Systems, drawing on Material Design and Ant Design frameworks;_Facilitated user interviews and remote usability testing sessions for continuous improvement.

Rio De Janeiro, Brazil

Develop B2C web apps for the used car marketplace, managing multiple projects simultaneously to enhance Volanty's innovative platform (acquired by Creditas in 2021).I designed and refined the company's two core products, ensuring that the user experience catered to buyers and sellers, addressing their distinct needs and behaviors._Worked on structuring the platform's initial user flows and visual identity, helping define this experience's first steps;_Conducted both in-person and remote user testing to refine product features;_Led QA oversight to ensure accuracy in design implementation;_Was a focal point during the rebranding, actively participating in creating, applying, and evolving the new visual identity and digital experience, developed in partnership with Geometry and Tropikal.

Rio De Janeiro Area, Brazil

Design security, privacy, and performance apps for Android and iOS, managing multiple projects simultaneously. My role included designing PSafe’s first iOS apps, which were significant as they marked the company’s entry into the U.S. market and its transition to a subscription-based revenue model._Agile end-to-end product design with cross-functional teams, including Product Managers, Researchers, QA, and Developers._Translated requirements into UX artifacts like maps, user flows, wireframes, prototypes, and specifications for iOS and Android platforms._Engaged in user interviews and testing, both remotely and on-site, to inform iterative design improvements.

Rio De Janeiro Area, Brazil

Create and develop the group's visual identity, including its subgroups (musicalization workshops and children's band)._logo design_development of brand applications, including costumes, website, and all types of virtual and printed promotional material, dealing with a variety of multidisciplinary teams_ development of didactic material on musicalization

Rio De Janeiro Area, Brazil

Develop apps, websites, visual identities, and virtual and printed material for varied kinds of clients, including Santander Bank, Expo Milano 2015, Globo Communications Network, Pedro II High Scholl, Jogos Cariocas de Verão, and various Carnival groups from Rio de Janeiro, as Monobloco, Spanta Neném, Mulheres de Chico, Multibloco, Desliga da Justiça, Grupo Zanzar, among others._Responsible for the whole process of projects: customer acquisition, creation, development, production, and post-monitoring

Rio De Janeiro E Região, Brasil

Develop visual identities, websites, and virtual and printed material for diverse clients (from women's fashion trademarks to ONGs like Fundação Niemeyer and Projeto Portinari, including Globo Communications Network as well).

Rio De Janeiro Area, Brazil

Create designs for jewels made of metal sheets.

Rio De Janeiro Area, Brazil

Develop visual identities, websites, and virtual and printed material for diverse clients (from women's fashion trademarks to ONGs like Fundação Niemeyer and Projeto Portinari, including Globo Communications Network as well).

Rio De Janeiro Area, Brazil

Create various graphic materials._develop prints for various techniques _work with the marketing team to develop layouts for publicity material, printed and virtual _redesign of corporate material

Rio De Janeiro Area, Brazil

Develop layouts for the various pages of the periodic’s website.

Desenho Industrial

Activities and Societies: :: 2009, primeiro semestre – monitoria em Produção Gráfica I, disciplina ministrada por André Villas-Boas..

Educação Artística

Activities and Societies: Scholarship CNPQ for Television Music Production for the Brazilian Children’s Audience research. :: analyse.