Hernando Cabán-Méndez Email & Phone Number

United States

As Senior Manager, Managed Services, I hold several important responsibilities, including:• Collaborating closely with clients to plan, prepare, and execute PIM and MDM platform projects.• Spearheading retail and e-commerce product syndication efforts, ensuring efficient and accurate distribution of product data across various online channels.• Performing SEO and content standards evaluations to optimize product visibility and customer engagement.• Overseeing new item setup, ensuring all necessary product data is accurately captured and properlysyndicated.• Auditing product detail pages to validate content and digital assets are live on corresponding retailer/DTC sites and troubleshoot issues found during auditing process.• Eliciting and documenting client requirements using a variety of methods, including interviews, document analysis, and business process mapping.• Coordinating with project teams and management to ensure alignment of projects and timelines.• Preparing and delivering project reports to track success.• Building and maintaining strong relationships with clients in the PIM managed services industry, ensuring high levels of client satisfaction and retention.• Identifying opportunities for improvement, maximizing value for our clients.

Miramar, Florida, United States

Short engagement to fill gaps in cross-team collaboration for Salsify PXM implementation. Leveraged industry experience to provide solutions to business unit initiatives and insights into system architecture and configuration optimization. Quickly ramped up into an ongoing effort, enhancing documentation and near-future planning.

Remote

Led and delivered full lifecycle implementation of a Product Information Management (PIM) solution for the Tropicana Brand Group portfolio of brands in order to enable business continuity upon separation from PepsiCo.I led the identification of business processes and requirements, performed procurement, planning, execution, and change management. This project required coordination with other projects within the separation program as well as the PMO, and reporting to leadership. Given the nature of the teams, this was a hands-on project that included, but was not limited to:• Consulting – I advised on best practices for enterprise PIM implementation and management• Project management - Managed daily activities of project scope management and resource planning, progress tracking work plan, proactive risks and issues management (RAID log). Coordinated between both enterprises and consultant agencies, collaborated with Program Manager, maintaining cross-functional stakeholder and leadership communication• Discovery – Identified North America and Global market stakeholders and use cases for PIM across diverse business units• Design – Determined best software match for use cases including creation of vendor decision study and configuration design• Procurement – Procured PIM SaaS for organization• Execution – Hands-on Syndigo PIM configuration, product data and digital assets cleanup and migration, PIM configuration for syndication, Integrations• Change Management – Documented changing processes• Providing subject matter expertise

United States

I worked with leading brands to harness the power of their data by providing strategic advice for commerce and digital initiatives, and leading implementation services for product information management (PIM) platforms, with a focus on Salsify. • Managed project scope, timelines /schedules, budgets, teams and reporting for internal projects and external client teams• Implemented Salsify PIM projects• Established clear project parameters supporting and enabling the success of all internal and client team members• Developed, maintained and executed project plans throughout the full life cycle according to established procedures, processes, and expectations• Worked closely with the project team throughout the project to refine deliverables to meet quality expectations• Oversaw client relationships on a daily basis, providing creative solutions and managing their expectations• Worked closely with the Business Unit Leaders to identify and explore opportunities to cross-sell services and expand account footprint• Verticals: Apparel, Furniture

Austin, Texas, United States

Ownership of Enterprise Product Information Management (PIM) SaaS implementation projects for a portfolio of more than 25 national and global brands. Delivered onboarding, professional services, and consulting, with a technical understanding of both the Salsify product and our clients’ business needs, in order to extract the most value for their business.• Created and maintained detailed project plans visible to relevant internal and external stakeholders. • Managed priorities for the customer and Salsify delivery teams.• Collaborated internally across Salsify teams to identify and schedule the appropriate resources necessary for delivery.• Led cross-functional project teams within Salsify and the customer to drive timely, on budget execution and successful rollout of the project deliverables, including identifying and managing dependencies and deadlines on both sides to keep the project delivery on track.• Coordinated communication across the Salsify and customer teams to ensure each player has what they need to deliver the project on scope and on plan, working to resolve any blockers that arise.• Reported on project status to relevant internal and external stakeholders, identifying and tracking project issues, risks, and mitigation proposals/plans; • Navigated project issue and conflict resolution with a clear distinction of what can be self-managed vs. when to escalate to leadership to drive resolution.• Tracked timely sign-off on project deliverables; conduct project close-out/transition activities with the customer and internal team with an eye toward developing repeatable processes and best practices both internally and externally.• Identify opportunities for accelerated growth within existing and new accounts.• Worked closely with the Product and Engineering teams to identify and prioritize strategic product enhancements as they apply to customer roadmaps and roll-outs.• Verticals: Apparel, Beauty, B2B, CPG, Electronics, Furniture, Food, Health

Austin, Texas Area

I provided strategic advice, solution design, and delivery of native apps and web experiences, with a focus on eCommerce.• Provided eCommerce consulting and management, covering anything from merchandising, inventory systems and product bundling, to determinations on sales tax compliance, shipping and fulfillment schemes, and conversion optimization• Led a remote resources in an agile environment while keeping projects within budget, deadlines, and best practices• Managed multiple accounts to ensure timely delivery of services and products, including onboarding, consultation, and updating clients with timely and effective written and verbal communication • Managed budget, scopes, schedules, documentation of process, client and internal records• Assisted with front-end-development• Used my design background to direct and assist in User Experience and User Interface design• Used my marketing background to help clients get set-up for success and achieve their online goals• Verticals: B2B, Event management, hospitality, Home Decor, Jewelry, Media, and startups.

Austin, Texas Area

AllyOne was my private practice as eCommerce Consultant, where I focused on delivering full lifecycle of eCommerce solutions for small and medium businesses and digital agencies in a fractional, private label service model. Services included:* eCommerce Strategy and Design* eCommerce SaaS procurement* eCommerce implementation Project Management* eCommerce website design * eCommerce website development for SaaS and open source (BigCommerce, Shopify, WooCommerce)* Third-party SaaS solution integrations/implementation* Inventory management and fulfillment consulting* Search Engine Optimization (SEO) for eCommerce* Conversion Rate Optimization* Managed eCommerceGrew the business through self-directed business development and account management, all administrative matters, resource optimization, budget management, and documentation.

Austin, Texas Area

Led a remote team to grow this agency to $240k ARR in two years. At Sync Digital Marketing, we built an agency that offered comprehensive digital marketing services by designing, building, and implementing online marketing systems for small and medium business.As co-founder, my contribution included, among others:• our innovative subscription business model• our identity and branding• our business technology stack• our processes, workflow system, and information architecture • client's strategy, information architecture, and creative direction

Austin, Tx

I started at fd2s as Environmental Graphic Designer (EGD). My contribution there evolved as the firm grew smaller during the economic downturn at the time. By the time of my exit, I had:• Designed complex wayfinding systems for clients in large mixed developments (retail, office, residential), and medical verticals (UCSF Medical Center)• Leadership and design for EGD projects including City of Marshall, and Texas Historical Commission. • Managed surveys, client presentations, and documentation. Developed environmental graphics concepts through design intent, production, and development. • Performed way-finding audits, including documentation and presentation of findings with client (Texas Historical Commission).• Designed and programmed very large, complex way-finding systems.• Developed documentation (signage manual) for very large, complex way-finding systems.• Project managed implementation of environmental graphics.

• Designed and illustrated commercial and wayfinding signage.• Worked with team members and clients as needed to revise layouts and specifications.• Prepared production graphics for a variety of manufacturing methods.

Project management, proposal concepts, and logistics for production graphics.