Hernando Cabán-Méndez Email & Phone Number

United States

• As Senior Manager, Managed Services, I hold several important responsibilities, including:
• Collaborating closely with clients to plan, prepare, and execute PIM and MDM platform projects.
• Spearheading retail and e-commerce product syndication efforts, ensuring efficient and accurate distribution of product data across various online channels.
• Performing SEO and content standards evaluations to optimize product visibility and customer engagement.
• Overseeing new item setup, ensuring all necessary product data is accurately captured and properlysyndicated.
• Auditing product detail pages to validate content and digital assets are live on corresponding retailer/DTC sites and troubleshoot issues found during auditing process.

Miramar, Florida, United States

Short engagement to fill gaps in cross-team collaboration for Salsify PXM implementation. Leveraged industry experience to provide solutions to business unit initiatives and insights into system architecture and configuration optimization. Quickly ramped up into an ongoing effort, enhancing documentation and near-future planning.

Remote

• Led and delivered full lifecycle implementation of a Product Information Management (PIM) solution for the Tropicana Brand Group portfolio of brands in order to enable business continuity upon separation from PepsiCo.I.
• Consulting – I advised on best practices for enterprise PIM implementation and management
• Project management - Managed daily activities of project scope management and resource planning, progress tracking work plan, proactive risks and issues management (RAID log). Coordinated between both enterprises and.
• Discovery – Identified North America and Global market stakeholders and use cases for PIM across diverse business units
• Design – Determined best software match for use cases including creation of vendor decision study and configuration design
• Procurement – Procured PIM SaaS for organization

United States

• I worked with leading brands to harness the power of their data by providing strategic advice for commerce and digital initiatives, and leading implementation services for product information management (PIM).
• Managed project scope, timelines /schedules, budgets, teams and reporting for internal projects and external client teams
• Implemented Salsify PIM projects
• Established clear project parameters supporting and enabling the success of all internal and client team members
• Developed, maintained and executed project plans throughout the full life cycle according to established procedures, processes, and expectations
• Worked closely with the project team throughout the project to refine deliverables to meet quality expectations

Austin, Texas, United States

• Ownership of Enterprise Product Information Management (PIM) SaaS implementation projects for a portfolio of more than 25 national and global brands. Delivered onboarding, professional services, and consulting, with a.
• Created and maintained detailed project plans visible to relevant internal and external stakeholders.
• Managed priorities for the customer and Salsify delivery teams.
• Collaborated internally across Salsify teams to identify and schedule the appropriate resources necessary for delivery.
• Led cross-functional project teams within Salsify and the customer to drive timely, on budget execution and successful rollout of the project deliverables, including identifying and managing dependencies and deadlines.
• Coordinated communication across the Salsify and customer teams to ensure each player has what they need to deliver the project on scope and on plan, working to resolve any blockers that arise.

Austin, Texas Area

• I provided strategic advice, solution design, and delivery of native apps and web experiences, with a focus on eCommerce.
• Provided eCommerce consulting and management, covering anything from merchandising, inventory systems and product bundling, to determinations on sales tax compliance, shipping and fulfillment schemes, and conversion.
• Led a remote resources in an agile environment while keeping projects within budget, deadlines, and best practices
• Managed multiple accounts to ensure timely delivery of services and products, including onboarding, consultation, and updating clients with timely and effective written and verbal communication
• Managed budget, scopes, schedules, documentation of process, client and internal records
• Assisted with front-end-development

Austin, Texas Area

AllyOne was my private practice as eCommerce Consultant, where I focused on delivering full lifecycle of eCommerce solutions for small and medium businesses and digital agencies in a fractional, private label service model. Services included:* eCommerce Strategy and Design* eCommerce SaaS procurement* eCommerce implementation Project Management* eCommerce.

Austin, Texas Area

• Led a remote team to grow this agency to $240k ARR in two years. At Sync Digital Marketing, we built an agency that offered comprehensive digital marketing services by designing, building, and implementing online.
• our innovative subscription business model
• our identity and branding
• our business technology stack
• our processes, workflow system, and information architecture
• client's strategy, information architecture, and creative direction

Austin, TX

• I started at fd2s as Environmental Graphic Designer (EGD). My contribution there evolved as the firm grew smaller during the economic downturn at the time. By the time of my exit, I had:
• Designed complex wayfinding systems for clients in large mixed developments (retail, office, residential), and medical verticals (UCSF Medical Center)
• Leadership and design for EGD projects including City of Marshall, and Texas Historical Commission.
• Managed surveys, client presentations, and documentation. Developed environmental graphics concepts through design intent, production, and development.
• Performed way-finding audits, including documentation and presentation of findings with client (Texas Historical Commission).
• Designed and programmed very large, complex way-finding systems.

• Designed and illustrated commercial and wayfinding signage.
• Worked with team members and clients as needed to revise layouts and specifications.
• Prepared production graphics for a variety of manufacturing methods.

Project management, proposal concepts, and logistics for production graphics.