Nandi-Assata Tavares Email & Phone Number

San Francisco, California, United States

San Francisco Bay Area

LinkedIn Marketing solutions allow advertisers reach their ideal audience by connecting them to the world's largest community of business professionals. • Collaborated with internal team to develop work-stream go-to-market presentation materials and increase team efficiency and effectiveness by approximately 20%.• Led the launch of LinkedIn's Non-API Partners Program to drive acquisition for the LMS business. Generated 1.5k total ad requests with a 9.43% increase in redemption rate.• Coordinated and led discovery meetings between the internal LinkedIn Sales Team and the organizations’ Marketing team to promote customer engagement and client management.• Developed strategic campaign plans based on key performance indicators to increase client audience attainment.• Analyzed campaign performance to present account optimizations focused on budget bidding, content, and targeting needed to improve campaign performance.• Compiled metrics and account performance details to create Quarterly Business Reviews that focused on the client’s full funnel marketing strategy.• Performed campaign and account audits to produce action item documents for use by the clients to use as a reference in understanding the LinkedIn Sales teams’ recommendations and next steps of their strategic planning.• Enhanced customer experience for LinkedIn product users through proactive support, tailored solutions, and diagnostic troubleshooting techniques, effectively addressing complex technical issues, and ensuring increased user satisfaction, loyalty, and a seamless user experience.

Greater Atlanta Area

• Managed 84 freshmen Georgia Tech students throughout my tenure.• Responsible for aiding students in their transition through their first year of university.• Organized four workshops and social events every month with the goal of building confidence and strengthening key skills.• Coordinated weekly comms and email blasts to distribute principal information and growth opportunities.• Collaborated with 30 fellow mentors to plan and execute eight seminars each academic year with topics spanning from career advancement to mental health.

• Organized and coordinated 32 3rd party events that spanned across 31 states over four months.• Created unique assets needed to efficiently transition the AWS 2020 events of Q3 and Q4 to a virtual format, this included: an Microsoft Excel workbook of key event details, an event calendar, an event map, an internal webpage for the involved stakeholders, a standardized and distributed informational document for attendees, and a post-event questionnaire• Coordinated with SLG field marketers and 3rd party representatives to draft and execute marketing strategies and distribution efforts to streamline the development of sales and marketing qualified leads pipeline.

Arlington, Virginia

• Worked directly under the Senior Digital Marketing and Video Production Managers.• Redesigned the AWS Research Initiative webpage using Adobe CQ software increasing website engagement by 40%• Created an external-facing media content repository of 3200 data entries at 99.9% accuracy to be used to drive up SQL and SAL.• Produced on-site video production and creative design of 150 videos and 160 sessions for the 2019 WWPS DC Summit increasing the production asset 179%.• Worked with the Content team to create a central landing page for a Workforce Development campaign using Adobe CQ.• Reconfigured and transferred content from an existing webpage to an approved skeleton page to leverage SEO and standardize the user experience across AWS landing pages.

Greater Atlanta Area

• Worked directly under the Program & Operations Manager, Rhea Perkins• Increased the social media following and engagements by 81%• Created and implemented weekly social media campaigns to foster increased interaction with accounts