Naomi Marcussen Email & Phone Number

Remote

• Lead a team of 16 designers, researchers, writers, and accessibility specialists who are responsible for the customer experience of the VA.gov Platform
• Foster a culture of service design and research on the VA.gov Platform.

Remote

• As a Service Designer and Researcher, I'm dedicated to modernizing federal systems that help people.
• Mapped customer journeys informed by user research
• Created service blueprints to help identify areas of opportunity for Platform teams

Remote

• As a UX Consultant, I worked with the LAKANA team to optimize and redesign the front end for 2 pilot sites with the goal of increasing key engagement metrics. After successfully reaching those goals, the designs were.
• Analyzed and synthesized site metrics to better understand key user behaviors
• Created wireframes for key experience pages
• Built a design system with colors, fonts and recommended module configuration
• Worked with the development team to refine and optimize the pages for finalrelease

Greater Los Angeles Area

• As a Senior UX Design Consultant, I worked with the Blitz team and the LA Phil to build 2 new responsive websites and 2 apps to ease customer pain points and increase ticket sales and donations. We worked with each.
• Created User Journeys to align the team's priorities by highlighting flows, like finding available tickets and suggesting donations during checkout
• Built a wireframe prototype to show them how those journeys fit in with the overall site structure
• Worked with a third-party ticketing vendor to help make improvements to the check-out experience

Remote

• As a Senior UX Design Consultant, I worked with the Blitz team and TaylorMade to redesign and optimize an existing MyRoundPro desktop app into an on-course experience that would provide unprecedented statistical.
• Created User Journeys to illustrate both how the game was played and what information the player might find useful throughout the game
• Designed wireframes to illustrate the flow of screens per scenario
• Built a low-fidelity prototype
• Conducted on-course testing of app

Greater Los Angeles Area

• As a Senior UX Design Consultant, I worked with Internet Brands to research and optimize the car buying experience on both Car Connection and Cars Direct websites.
• Conducted comparative analysis using usertesting.com
• Designed wireframes to set priority based on heuristics and user testing
• Worked with a visual designer to create a design system

Greater Los Angeles Area

• The Tribune Digital Group is responsible for the digital products and publishing platform that services 8 local papers throughout the U.S. including The LA Times and Chicago Tribune.
• Created user flows for new features leveraging in-depth user research with the goal of increasing user engagement and subscribers
• Worked in concert with the product, marketing, and development teams to redesign an existing subscription platform to facilitate package iteration and pricing
• Lead and conducted iterative user testing which helped shape the news app platform that rolled out in 8 markets across the U.S.

Greater Los Angeles Area

• The Disney Mom & Family group of sites provided content and tools to help moms in their journey through motherhood.
• Lead the UX work in launching the first ad-driven responsive website at Disney
• Conducted in-depth user research that lead to innovative product ideas to help moms and their families
• Worked on a cross-functional team to implement a registration system that conformed to Disney’s strict legal restrictions

• HUGE specializes in building sustainable businesses online. Their core belief that great, user-centered design can play a critical role in growing their client's business has brought them great success.
• Co-lead the Interaction Design for Disney Family’s Community, Travel and ParentPedia websites
• Used user-centered design methods to gather business requirements and develop specifications such as use cases, site maps, flow diagrams, wireframes, and final user interface documentation.
• Worked with Visual Designers and Developers to ensure the best possible user experience.

Bachelor'S Degree, Liberal Studies & Fine Art Photography

New Media

Ealing College, Study Abroad