Naomi Marcussen Email & Phone Number

Remote

• Lead a team of 16 designers, researchers, writers, and accessibility specialists who are responsible for the customer experience of the VA.gov Platform• Foster a culture of service design and research on the VA.gov Platform.

Remote

As a Service Designer and Researcher, I'm dedicated to modernizing federal systems that help people.• Mapped customer journeys informed by user research • Created service blueprints to help identify areas of opportunity for Platform teams

Remote

As a UX Consultant, I worked with the LAKANA team to optimize and redesign the front end for 2 pilot sites with the goal of increasing key engagement metrics. After successfully reaching those goals, the designs were rolled out to 100 more sites in the Nexstar network.• Analyzed and synthesized site metrics to better understand key user behaviors• Created wireframes for key experience pages• Built a design system with colors, fonts and recommended module configuration • Worked with the development team to refine and optimize the pages for finalrelease

Greater Los Angeles Area

As a Senior UX Design Consultant, I worked with the Blitz team and the LA Phil to build 2 new responsive websites and 2 apps to ease customer pain points and increase ticket sales and donations. We worked with each department within the organization to build a flexible solution that will adapt to future growth.• Created User Journeys to align the team's priorities by highlighting flows, like finding available tickets and suggesting donations during checkout• Built a wireframe prototype to show them how those journeys fit in with the overall site structure • Worked with a third-party ticketing vendor to help make improvements to the check-out experience

Remote

As a Senior UX Design Consultant, I worked with the Blitz team and TaylorMade to redesign and optimize an existing MyRoundPro desktop app into an on-course experience that would provide unprecedented statistical analysis and help golfers better adapt, improve and understand their game.• Created User Journeys to illustrate both how the game was played and what information the player might find useful throughout the game• Designed wireframes to illustrate the flow of screens per scenario • Built a low-fidelity prototype•Conducted on-course testing of app

Greater Los Angeles Area

As a Senior UX Design Consultant, I worked with Internet Brands to research and optimize the car buying experience on both Car Connection and Cars Direct websites.• Conducted comparative analysis using usertesting.com • Designed wireframes to set priority based on heuristics and user testing • Worked with a visual designer to create a design system

Greater Los Angeles Area

The Tribune Digital Group is responsible for the digital products and publishing platform that services 8 local papers throughout the U.S. including The LA Times and Chicago Tribune.• Created user flows for new features leveraging in-depth user research with the goal of increasing user engagement and subscribers• Worked in concert with the product, marketing, and development teams to redesign an existing subscription platform to facilitate package iteration and pricing• Lead and conducted iterative user testing which helped shape the news app platform that rolled out in 8 markets across the U.S.

Greater Los Angeles Area

The Disney Mom & Family group of sites provided content and tools to help moms in their journey through motherhood.• Lead the UX work in launching the first ad-driven responsive website at Disney• Conducted in-depth user research that lead to innovative product ideas to help moms and their families• Worked on a cross-functional team to implement a registration system that conformed to Disney’s strict legal restrictions

HUGE specializes in building sustainable businesses online. Their core belief that great, user-centered design can play a critical role in growing their client's business has brought them great success.• Co-lead the Interaction Design for Disney Family’s Community, Travel and ParentPedia websites• Used user-centered design methods to gather business requirements and develop specifications such as use cases, site maps, flow diagrams, wireframes, and final user interface documentation. • Worked with Visual Designers and Developers to ensure the best possible user experience.

Bachelor'S Degree, Liberal Studies & Fine Art Photography

New Media

Ealing College, Study Abroad