With a career spanning over 35 years in the furniture industry across New Zealand, Australia, and India, I've had the privilege of wearing many hats - an entrepreneur, a business consultant, and a growth strategist.My journey began with creating a distinguished furniture brand from scratch in New Zealand, extending its presence to Australia, and further tying up with Fiji's largest furniture house. With my experience, I've developed key strengths in cost-effective sourcing, supply chain management, workforce management, marketing, and go-to-market strategies.As a consultant for a Chennai based business in India, I helmed the development and execution of growth strategies for four brands, even transforming unproductive assets into a successful brand catering to the lower end of the market. My strategic interventions have led to the creation of profitable new dealerships and successful collaborations with key national players in India.In 2019, I launched Stanley Lifestyles, a premium leather furniture brand, in Australia and New Zealand. Currently, I am the Country Head for Australia & New Zealand at Basant, a leading manufacturer of exquisite, handcrafted furniture.Embracing my entrepreneurial spirit, I've recently founded Roomlane - a pioneering furniture and home decor company in Melbourne that's reshaping the industry through sustainable and innovative practices. At Roomlane, we source our furniture from sustainable Australian timber and Indian mango and acacia wood, supporting local artisans and reducing our carbon footprint. We operate on a lean business model with low overheads, offering competitive pricing, and leverage a direct-to-customer model for a personalized shopping experience.I invite you to join me on this exciting journey as we revolutionize the furniture industry, one beautifully crafted piece at a time.
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Co-FounderRoomlane 2022 - PresentMelbourne, Victoria, Australia -
Co-FounderRoomlane May 2022 - PresentMelbourne, Victoria, Australia
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Country Head-Australia & New ZealandBasant-India Sep 2020 - PresentAustralia- B2B channel development - Alliance tie-ups- Popular Trade Shows for Home & Furniture- Marketing
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EntrepreneurBluocean Infiniti Pty Ltd Aug 1990 - PresentAustraliaMore than 30 years of experience in furniture industry in New Zealand, Australia and India as an entrepreneur and a business consultant.Created a new furniture brand from scratch in New Zealand, linked it to Australia and took the brand to Fiji in association with the biggest furniture house there. Key strengths contributing to business growth:Cost effective sourcingCreating and managing supply chains Workforce managementMarketingAs a business consultant with a furniture manufacturing & retail business in Chennai (India) identified, developed and executed growth strategy for 4 new brands within the business to increase the customer outreach.One of the brands, created initially to turn the unproductive assets into saleable items, became quite a success with customers at the lower end of market without disturbing the niche market segment.Set up new dealerships leading to the creation of another profit centre for the business in addition to helping the company extend its product offering to new areas. Introduced and established a working rapport with key national players in India like Godrej, @home, Home Centres. Urban Ladder, Pepperfry, Flipkart, Furlenco Amazon and Featherlite.An exciting venture, Launching Stanley Lifestyles India, a leading manufacturer of luxury leather furniture to Australian and New Zealand markets.
Frequently Asked Questions about Naresh Shukla
What company does Naresh Shukla work for?
Naresh Shukla works for Roomlane
What is Naresh Shukla's role at the current company?
Naresh Shukla's current role is Co-Founder Roomlane.
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