-Responsible for the strategic development and support of customer lifecycle programs and communications -Partner with cross-functional stakeholders to develop customer journey map across Cvent solutions -Develop integrated marketing campaigns to drive key post-sale objectives including onboarding, adoption, usage and retention-Identify and develop content to support account management and customer needs-Create compelling copy and positioning for marketing campaign assets that reinforce the Cvent solutions' value proposition-Design email and digital marketing campaigns to influence engagement and renewal metrics -Leverage marketing automation, Marketo, to bring efficiencies to campaign nurture efforts and audience reach -Optimize marketing strategies and campaign tactics through A/B testing and implementing benchmark best practices-Partner with Client Success, Sales and Marketing teams to build global event and digital channel programs to engage and retain customers -Evaluate customer feedback to strategize product improvements partnering with Product Management and Marketing departments-Support our industry user conference, Cvent CONNECT, by activating our customer programs through experiential marketing and content development-Build customer-centricity as part of corporate culture to drive adoption and retention efforts as core business priorities

-Responsible for providing overall positive customer experience across our B2C product lines-Assist in developing strategy to identify trigger points leading to customer cancellation to improve retention rates-Create engaging monthly touch point communication content to improve product value and customer loyalty-Review & improve overall life-cycle communication process to engage existing customer base-Facilitate user experience testing with real customers to provide feedback and determine product feature and process enhancementsParticipate in call monitoring sessions and analyze third-party customer reviews to identify trends and address customers' issues-Assist business development team in responding to RFPs by providing insight to product and customer experience processes-Work cross functionally to provide business requirements from a customer experience perspective for new products and projects for development

-Work closely with senior management, marketing, and business development to identify new B2B and B2C product and market opportunities.-Work cross functionally to refine product concepts and develop plans to address consumer, technical, operational, and marketing challenges.-Develop detailed business requirements and process flows that define user experience and serve as the basis for technical development.-Oversee and review marketing and creative support for product launch.-Develop and present business case for innovative products and product line expansions.-Assist in the launch of our new direct to consumer product; including but not limited to, research and management of third party providers regarding branding, advertisement, social media, affiliate marketing, search engine marketing/optimization, and email marketing campaigns.-Assist in launch of new B2B partnerships for cross-sell marketing opportunities.

-Lead marketing and program support for identity and credit monitoring solutions in our data breach unit-Respond to data breach services RFPs with recommended breach mitigation solutions to secure contracts and increase account pipeline-Accountable for the creation and management of breach programs for 26 standby enterprise clients and ongoing reactive prospects-Maintain enrollment file processing procedures and backend operational requirements to ensure programs are running effectively-Responsible for the creation, review and timely routing of proposals, contracts, presentations, training materials, and marketing collateral.-Assist the team with web and product enhancements by working with various internal IT departments-Conduct enrollment call monitoring sessions to ensure legal requirements and service levels are met -Maintain the generation and tracking of campaign level data for new and ongoing breach programs & provide reporting to clients

-Support various client portfolios with marketing and program support of identity and credit monitoring solutions-Assist in creation, review and timely routing of marketing collateral for a range of client projects and product offerings-Accountable for the generation and tracking of campaign level data for programs when assisting client teams-Assist in analysis of inbound marketing campaign data and providing client with recommendations on future marketing campaigns (in-branch, email, cross-selling, telemarketing, web offers, etc.).-Conduct and assist in customer service & fulfillment audits per clients' request-Facilitate regular calibration sessions by monitoring call centers and telemarketing vendors to ensure compliance

-Develop and maintain PeopleCom's social media presence-Create marketing & promotional materials to assist in branding PeopleCom -Research venues, job fairs & community events for participation to raise PeopleCom's business presence and improve company branding -Research leads and companies to assist in corresponding to RFPs to increase business development-Maintain website content and release up-to-date job openings from our clients-Research social media techniques for recruiters to further establish our recruiting processes-Assist recruiters in locating job candidates with the use of LinkedIn, Facebook, and Twitter-Responsible for networking and connecting with potential clients and job candidates to improve company's pipeline for future job requisitions-Maintenance of client and job candidate information within our database system, WinSearch

-Input and organize property management data into online database system, Cinc., accordingly by homeowner associations-Assist in sending out mailings for various HOA communities including letter notices, homeowner document packages, etc.-Provide administrative support to property managers as needed

-Internship with Homes.com, a division company at Dominion Enterprises-Compile research on industry news and competitor reports -Assist in creating advertising materials, marketing projects, news releases and other PR/Marketing collateral-Assist in maintaining media contacts in database-Create marketing trend reports from collected raw data-Prepare and organize marketing materials for trade shows-Learned about SEO and SMO techniques used by Homes.com and sister companies