Results-driven Website and User Experience Specialist with over 17 years of experience in the Automotive Financial Services Industry, specialising in UX and Digital Marketing. Known for creating impactful B2B journeys across Stellantis car manufacturer websites, I excel in enhancing user experience through innovative design, compelling content, and data-driven strategies.Key Skills & Qualities:- Creative problem solver with a keen eye for detail and a passion for delivering exceptional user experiences.- Strong stakeholder management skills, adept at negotiating and influencing to achieve project goals and objectives.- Adaptable team player, known for collaborating effectively across departments and with external agencies.
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Senior Marketing LeadBiocote®Coventry, Gb
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Web Operations SpecialistLeasys Uk Limited Apr 2023 - Present- Created content and user journey improvement measures across each Stellantis brand website, including Peugeot, Citroën, DS, Vauxhall, Alfa Romeo, Fiat, Jeep, Abarth and Fiat Pro.- Developed LCV and Electric Vehicle awareness campaigns and revised user flow resulting in a 120% increase in leads.- Implemented SEO improvements, leading to increased rankings with a new engaging blog feature.- Created a Lead Tracker dashboard to monitor lead enquiry performance, along with Hotjar heatmapping reports to analyse and enhance website. - Produced monthly web performance reports, via Google Analytics, gaining insights across Digital Marketing channels, contributing to increase in conversion rates.
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Website And User Experience SpecialistFree2Move Lease May 2019 - Apr 2023Coventry, England, United Kingdom- Led the mobile first redesign of the Free2Move Lease website, increasing web traffic by 40%.- Integrated Vauxhall into the digital journey, improving lead performance and visibility.- Improved user experience on Peugeot, Citroën, DS, and Vauxhall websites, optimising B2B content delivery and user flow for enhanced engagement.- Collaborated with Autotrader on Electric Vehicle Comparator Tool, with design, CRM integration, launch, and dashboard project, contributing to digital transformation insights.- Conducted user research and usability testing, providing solutions for global markets. -
Website & Digital SpecialistFree2Move Lease Dec 2016 - May 2019Coventry, England, United Kingdom- Managed intern staff, ensuring high-quality work and providing leadership and support.- Proposed and created additional up-sell products, resulting in a 32% increase in sales leads.- Project-managed the migration of two legacy Contract Hire websites into an all-new website.- Collaborated with stakeholders and agency partners to maximise digital marketing efforts.
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Business Sales SpecialistGroupe Psa Aug 2012 - Dec 2016 -
Key Account ExecutivePeugeot Jan 2006 - Jul 2012
Narinder Virdee Education Details
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Coventry UniversityTransport Design -
Kingston CollegeProduct Design
Frequently Asked Questions about Narinder Virdee
What company does Narinder Virdee work for?
Narinder Virdee works for Biocote®
What is Narinder Virdee's role at the current company?
Narinder Virdee's current role is Senior Marketing Lead.
What schools did Narinder Virdee attend?
Narinder Virdee attended Coventry University, Kingston College.
Who are Narinder Virdee's colleagues?
Narinder Virdee's colleagues are Kiran Masih, Hannah Luck, Charlotte Brockhouse, Natalie Biocote, Richard Smith, Lesley Budworth, Rujdiya Hassan.
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Narinder Virdee
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