Narinder Kumar Email & Phone Number

Toronto, Ontario, Canada

• Lead the team of 9 Campaign Managers and 7 Junior Campaign Managers along with managing a portfolio of 165 clients
• Manage ~12M monthly ads revenue and ~3M monthly ads spend. Successful in keeping the organization’s ROAS >5 for last 6 months
• Conduct training and learning development for the team ranging from technical to soft skills
• Conduct weekly team meetings for strategic direction, conflicts resolution along with overseeing accounts health and campaigns planning
• Act as a subject matter expert along with formulation of SOPs, new policies, and best practices
• Develop and implement account plans, conduct regular client meetings and collaboration with cross-functional teams to deliver exceptional customer service

Toronto, Ontario, Canada

• Set up and manage ad campaigns, ad groups, keywords, bids, and budgets along with formulation of strategies for the assigned accounts on marketplace along with full P&L responsibility
• Develop and execute advertising strategies to drive sales, increase products visibility and improve organic rankings on Amazon
• Manage enterprise level accounts with monthly sales over 1M on Amazon along with maintain the ACOS and churn rate. Successful in keeping the ACOS at 3-8% and churn rate <2% in 2023
• Periodic account updations and clients communication in Hubspot along with task assignment through Asana

Toronto, Canada Area

• Complete item set up (ASINS) for new items online: item descriptions, dimensions, pricing, images, advanced content, and item hierarchy
• Increased the sales of the company from ~$1000 USD to ~$9,000 USD per month within 5 months by introduction of new products (combos), targeting techniques (SB, SD) and SEO
• Conduct profitability, trending analysis, competition, business planning, product margins and return on investment for the organization
• Manage advertising and search campaigns on Amazon. Optimize bids, lightning deals, SEO, campaigns, keywords, daily budgets and targeting strategies to increase advertising revenue
• Plan and conduct business review meetings with customers to ensure customer is kept current on product line, features and brand strategy
• Work alongside ecommerce site merchandiser, trade marketing and product teams to align on digital marketing strategies – campaigns, branding, pricing, promotions and customer experience

Toronto, Canada Area

• Managed e-commerce operations for the organization including website and marketplace (Amazon, eBay, Kijiji) management. Increased the sales from $0 to $8K CAD within 1st year
• Optimize the product detail pages (product descriptions, SKUs, keywords, pricing, images etc.) for top selling products in key categories in order to increase conversions and grow sales
• Provide exceptional customer service to ensure customer satisfaction and conflict resolution related to shipments, damages, defectives, returns, invoicing issues and late payments
• Conduct P&L, product margins and return on investment for the organization

Ludhiana Area, India

- Understand products and services offered by Amazon and be able to articulate its functions and benefits to external audiences- Created process improvement for bringing in efficiency in the on-boarding process of a customer by working with cross-functional teams like Category teams, product teams, account management. - Coordinated with management to.

Ludhiāna Area, India

- Acquired 455 small and medium businesses (SMBs) in 23 different categories on Amazon.in by onboarding these retailers through various in-house services offered- Managed to cross the sales of 36% accounts above 1M in 3 years through development of account plans which include new product introduction, merchandising strategies and campaign management.

Panipat, Haryana, India

- Provided information to PepsiCo retailers about company products and responded to requests for sales assistance and information - Involved in performing primary and secondary sales for PepsiCo range of products- Answered and responded to customer queries and provided after sales support- Dynamically developed and executed marketing program strategies for.

New Delhi Area, India

-Managed a distribution of whole-sellers and retailers in the territory-Actively participated in the marketing activities of the organization to grow sales.

Mba, Marketing

Activities and Societies: Presentations, Group discussions, Class-activities MBA(Marketing)

Bca, Computers

Bachelor of Computer Applications

10+2, 10+2