Narinder Kumar Email & Phone Number

Toronto, Ontario, Canada

•Lead the team of 9 Campaign Managers and 7 Junior Campaign Managers along with managing a portfolio of 165 clients•Manage ~12M monthly ads revenue and ~3M monthly ads spend. Successful in keeping the organization’s ROAS >5 for last 6 months•Conduct training and learning development for the team ranging from technical to soft skills•Conduct weekly team meetings for strategic direction, conflicts resolution along with overseeing accounts health and campaigns planning•Act as a subject matter expert along with formulation of SOPs, new policies, and best practices •Develop and implement account plans, conduct regular client meetings and collaboration with cross-functional teams to deliver exceptional customer service

Toronto, Ontario, Canada

•Set up and manage ad campaigns, ad groups, keywords, bids, and budgets along with formulation of strategies for the assigned accounts on marketplace along with full P&L responsibility•Develop and execute advertising strategies to drive sales, increase products visibility and improve organic rankings on Amazon•Manage enterprise level accounts with monthly sales over 1M on Amazon along with maintain the ACOS and churn rate. Successful in keeping the ACOS at 3-8% and churn rate <2% in 2023•Periodic account updations and clients communication in Hubspot along with task assignment through Asana

Toronto, Canada Area

• Complete item set up (ASINS) for new items online: item descriptions, dimensions, pricing, images, advanced content, and item hierarchy• Increased the sales of the company from ~$1000 USD to ~$9,000 USD per month within 5 months by introduction of new products (combos), targeting techniques (SB, SD) and SEO• Conduct profitability, trending analysis, competition, business planning, product margins and return on investment for the organization• Manage advertising and search campaigns on Amazon. Optimize bids, lightning deals, SEO, campaigns, keywords, daily budgets and targeting strategies to increase advertising revenue• Plan and conduct business review meetings with customers to ensure customer is kept current on product line, features and brand strategy• Work alongside ecommerce site merchandiser, trade marketing and product teams to align on digital marketing strategies – campaigns, branding, pricing, promotions and customer experience• Responsible for e-merchandising end to end, including the addition of new products, content accuracy, KPIs and ongoing management that reflect trends and changing consumer preferences

Toronto, Canada Area

• Managed e-commerce operations for the organization including website and marketplace (Amazon, eBay, Kijiji) management. Increased the sales from $0 to $8K CAD within 1st year• Optimize the product detail pages (product descriptions, SKUs, keywords, pricing, images etc.) for top selling products in key categories in order to increase conversions and grow sales• Provide exceptional customer service to ensure customer satisfaction and conflict resolution related to shipments, damages, defectives, returns, invoicing issues and late payments• Conduct P&L, product margins and return on investment for the organization

Ludhiana Area, India

- Understand products and services offered by Amazon and be able to articulate its functions and benefits to external audiences- Created process improvement for bringing in efficiency in the on-boarding process of a customer by working with cross-functional teams like Category teams, product teams, account management. - Coordinated with management to organize and implement customer service strategic plans- Increased the revenue (GMS) of sellers through development of specific account plans which include new product introduction, making outbound calls to clients, development of promotional programs and pricing management - Responsible for providing sales support for marketing team as well as account management team by establishing initial contact with prospective dealers and facilitating follow-up activities to generate new business opportunities.

Ludhiāna Area, India

- Acquired 455 small and medium businesses (SMBs) in 23 different categories on Amazon.in by onboarding these retailers through various in-house services offered- Managed to cross the sales of 36% accounts above 1M in 3 years through development of account plans which include new product introduction, merchandising strategies and campaign management - Processed and recorded customer requests and complaints and prepared monthly reports on customer sales and customer service quality- Assisted with the processing of orders and responded to customer queries on the order management and billing process- Worked with sellers to improve operational aspects of their business, conducted deep dive analysis and provided reporting on the sellers’ current business and future opportunities.

Panipat, Haryana, India

- Provided information to PepsiCo retailers about company products and responded to requests for sales assistance and information - Involved in performing primary and secondary sales for PepsiCo range of products- Answered and responded to customer queries and provided after sales support- Dynamically developed and executed marketing program strategies for the brand “Pepsi” resulting in 88% penetration across the market.- Supervised and managed the assigned team of 12 Pre sales representatives, 15 Delivery agents, 1 distributor operator.- Acted as spokesperson for the organization in communicating the agendas, vision of the organization and other day to day updates to the team.- Conducted market events for free sampling of the new products/ giving information regarding PepsiCo products range and regular feedback to know the interest level of audience.

New Delhi Area, India

-Managed a distribution of whole-sellers and retailers in the territory-Actively participated in the marketing activities of the organization to grow sales.

Mba, Marketing

Activities and Societies: Presentations, Group discussions, Class-activities MBA(Marketing)

Bca, Computers

Bachelor of Computer Applications

10+2, 10+2