Manage External and Internal Communication, Marketing Strategy and Implementation at Voltalia for Brazil and Latin America. Work closely with Voltalia Management Teams and Executives to shape company´s image, values and business. Responsible for:• Press Relations and Crisis Management • Branding• Events• Digital Marketing Strategy • Employeer Branding • International projects in Egypt, Morocco and Jordan.

- Project leader for the implementation of the in-house Communication department, overseeing all stages of the process, from designing the structure to hiring, developing operational workflows, KPIs, and performance reportsSponsor of the innovation initiative, mapping AI tools to speed up and increase the effectiveness of the in-house department- Responsible for developing marketing plan strategies for the launch of new products, projects, and campaigns, supporting the team in achieving goals and results- Leadership of internal and external teams, providing strategic and tactical guidance for working through each stage of the marketing funnel- Relationship with sales teams to endorse strategies to boost conversion rates- Developing and guiding the team in creating consistent and enduring narratives to generate awareness (brand and products)- Crafting and defending market positioning, personas, tone of voice, and channel strategyConducting competitor and opportunity analysis with agencies for strategic and tactical direction- Defining narratives with social proof to validate product effectiveness- Co-creating content and collaborative actions to enhance results and generate awareness- Overseeing digital channel and CRM strategies, customizing communications- Field experience to evaluate product and communication/channel effectivenessDeveloping NPS surveys- Conducting market research to assess brand and product perception- Team management- Budget management

Responsible for branding activities, planning and executing communication campaigns (online and offline), press relations, managing relationships with strategic audiences, creating promotional mixes and products for GL events venues in Rio de Janeiro and Salvador (Riocentro, Jeunesse Arena, Salvador Convention Center, and two trade fairs targeting B2B and B2C audiences). Additionally: Active involvement in crisis management (COVID-19) Revising marketing strategy during a crisis Implementing engagement strategies on the venues' social media Managing Digital Marketing, Advertising, and Press Relations agencies Planning media (online and offline) for conversion and awareness (shows and fairs) Forming partnerships to deliver media plans and develop products Responsible for developing marketing plan strategies for the launch of new products, projects, and campaigns, supporting the team in achieving goals and results Leading internal and external teams, providing strategic and tactical guidance through each stage of the marketing funnel Creating video scripts and co-creating actions with partners in the entertainment industry Budget management

Responsible for branding, planning and execution of offline and digital communication campaigns, public relations, relationship with strategic audiences, promotional and product mix, telemarketing efforts, e-commerce and application for IBP events (around 15 events / year). Besides, responsable for: Managing branding key visual and key messages for communication campaigns; Promoting company´s events applications, e-commerce and compliance with sponsors; Monitoring website development, communication and marketing results, reviewing communication strategy; Media and institutional partnerships;  Budget planning and control.

Responsible for Communication and Marketing strategic planning, biulding branding positioning for all the unities in Brazil of this healthcare company.Creation of an unique marketing and communication plann for all the company´s unities with a business vision, considering and pointing out any specificities and individual needs of each hospital profile.

Responsible for Globosat Internal Communication strategic planning. I had to understand company´s scenario to suggest the main strategy and tatical actions.

Responsble for the new football strategy focused in Rio de Janeiro and for the B2B customers relationship actions. Events development planner and team leader for all the communications goal.  Box management at Maracanã, Nilton Santos Stadium and São Januário for customer relationships (more than 100 games per year); Development of planning events for launching and sustaining the platform, in addition to coordinating the communication fronts; Coordinated the monitoring of the TIM brand and its sub-brands in Brazil, in addition to special projects in institutional communication; Interface with the Press team to promote strategic actions; Internal Communication Actions to publicize TIM's brand and tagline repositioning project “To evolve is to do it differently”.i

Responsible for branding, monitoring and institutional communication. Interaction with PR team to promote strategic actions, through analysing the PR planning and releases.  Holding and monitoring events for high-value customers: Managing activations Cirque du Soleil Tapis Rouge, Formula 1, Stock Car, some specific musicals, UFC, NBB Finals, TIM Music na Estrada, Futurecom (more than 2 thousand customers presente in total); Managing the company´s business suítes in Morumbi, Allianz Parque, Credicard Hall SP, Citibank Hall (RJ), Jeunesse Arena (RJ), Maracanã, Morumbi, Allianz Parque (more than 300 events per year).

Responsible for branding, monitoring and institutional communication. Interaction with PR team to promote strategic actions, through analysing the PR planning and releases.

Responsible for the main B2B events, planning business sponsorships; budget management; speech writting and PR.

Crisis management; national team leadership; relationship with the main national and regional press; press meetings and workshops; communication planner; media analysis; press release, articles, speeches and institutional texts writter; institutional brand monitoring in media.

Endomarketing and sustaintability leader in Rio de Janeiro and Espirito Santo.

Marketing, Events and PR.

Endomarketing and PR.

Endomarketing and PR.