Natalia Elko Email & Phone Number

Irvine, California, United States

Proudly serving as the Director of Social Media and Content Marketing for Home Franchise Concepts (HFC), a leader in home service franchises and its family of ten brands including Budget Blinds®, The Tailored Closet®, PremierGarage®, Concrete Craft®, AdvantaClean®, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids®, Aussie Pet Mobile®, and Lightspeed Restoration™.

Irvine, California

• Social Media Governance – Oversees regional and local social media security protocols, social media regulatory risk and compliance, corporate and brand social media reputation management and safety. Manages agency.
• Corporate Social Media Strategy & Management – Lead social media strategist and lead service center for the region and local countries. Responsible for managing social media tools and platforms for BSH, its brands and.
• Influencer, Key Opinion Leader (KOL) and Content Creator Relations – Responsible for regional and local governance and oversight of influencer, KOL and content creator relations management. Provides guidance and.
• Risk & Reputation Management – PR and media strategy, building and protecting a favorable reputation and media coverage. Oversight and guidance on issues and crisis topics for PR, social media, reviews, and influencer.

Orange County, CA And San Diego, CA

• Served as marketing, communications and social media counsel to clients advising on industry best practices; developed and implemented strategic integrated earned and paid media campaigns (PR and social media) for key.
• Target-pitched stories for key media outlets, developed and distributed statements, Q&A, key messages, speeches and handled press enquiries, prepared media activities and summaries/reports
• Provided counsel and strategy and managed the communications materials for internal/external PR and social media for issues and crisis topics
• Oversaw social media strategy, measurement and insights for clients, established success margins and led clients to meet goals and identified recommendations for improvement, pivots or testing opportunities; advised on.
• Planned and managed PR and social media program and event execution at tradeshows and other events, oversight of event logistics, material development, briefing book creation, media scheduling, on-site PR and social.
• Provided media training to company executives and key spokespeople

Greater San Diego Area

• Served as marketing, communications and social media counsel to university President, administrators, faculty and staff across campus
• Lead spokesperson for the university advising and aligning approved statements, Q&A and key messages on behalf of the Office of the President, professors, researchers, staff and students
• Created and implemented strategic multi-media marketing and communications plans for key initiatives
• Provided counsel and implemented strategic approaches to issues and crisis communications in media relations and on social media; served as main university Public information Officer (PIO) and Emergency Operations.
• Wrote, distributed and target-pitched news releases, media advisories and expert advisories for national and local placement; coordinate faculty expert interviews
• Planned and coordinated internal and external news conferences, photo/video shoots and other special events

Greater San Diego Area

• Researched and presented the best paid media plans integral to the clients’ paid media budgets, campaigns, and ROI; negotiating on behalf of clients, always aiming to make the most of their budgets
• Collaborated with digital account strategy, brand strategy, and creative teams to tie together all components of paid media campaigns and see them through to completion
• Worked with promoted social on Facebook/Twitter/YouTube/Pinterest, paid search across Google/Bing/Yahoo!
• Created, monitored and analyzed optimization models that reflected client ad results/trends; programmatic and media tracking, reporting, and attribution; analyzing results & activity for digital media campaigns by.
• Reviewed creative advertising such as national and local radio/television copy and recorded spots
• Coordinated advertising placements and broadcast time on radio and television for agency clients such as Regus, Legalzoom, Blinds.com, Medifast and many others

Greater San Diego Area

• Associate ProducerApril 2011 – January 2012 (10 months)
• Wrote 5.5 hours of live morning news content, selected/edited video for live on-air production
• Segment produced in-studio and field shoots – coordinating all aspects of pre-production and production including researching, formatting, graphics/scripting segments for the show and on-site production management
• Worked closely with PR firms, agents and publicists to prep celebrity talent and guests for station segments
• Executed daily social media, produced web site content and edited online videosAssignment EditorMay 2010 – April 2011 (1 year)
• Assigned stories daily to 4-8 reporters/photojournalists for deadline and live coverage

Greater San Diego Area

• Managed writers, created company and clients digital ads
• Analyzed results & activity for digital media campaigns
• Executed social media campaigns and web site marketing strategies for the company and clients
• Designed creative layout for web sites, wrote and implemented web site content, produced and edited web-exclusive videos

Greater San Diego Area

• Contributed to Investigative Team special reports, performing reporter and producer work
• Prompted the investigation of news leads, conducted interviews, logged b-roll and produced multiple investigative stories for television news at a time

Greater San Diego Area

• Copy ChiefMay 2008 – May 2009 (1 year 1 month)
• Management team member of a staff of 20 writers/editors
• Read copy, edited (Associated Press style), verified facts, and identified libelous work of a daily 16-46 page newspaper
• Assisted in creating newspaper layout, graphics and design
• Other positions: Copy Editor (MVP Award)Assistant Features Editor2007 – 2008 (1 year)
• Co-managed a staff of 10 writers; managed section budget and evaluated monthly costs