Strategist & Research Analyst
Current
Apr 2020 - Present
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Natalia R. Email & Phone Number
Digital Anthropologist | Mixed Methods Researcher & Strategy Analyst
at
dunnhumby
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Digital Anthropologist | Mixed Methods Researcher & Strategy Analyst
Location
Sacramento, California, United States
Company size
Who is Natalia R.? Overview
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Quick answer
Natalia R. is listed as Digital Anthropologist | Mixed Methods Researcher & Strategy Analyst at dunnhumby, a with 2446 employees, based in Sacramento, California, United States. AeroLeads shows a matched LinkedIn profile for Natalia R..
Natalia R. previously worked as Strategist & Research Analyst at Dunnhumby and Planning and Research Director at Mirum Agency. Natalia R. holds Master Of Science (Msc), Digital Anthropology from University College London, U. Of London.
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dunnhumby
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Profile bio
About Natalia R.
I'm intrigued by people and how to serve them better. During my time working in Market Research, Advertising and Digital Marketing, that has meant both, understanding users/consumers to engage them in transformative experiences, while also taking a deep look into clients' culture to collaborate effectively across silos.My approach is always holistic. I believe that only through understanding the context and meaning of people's behavior, will data and technology hold a transformative power for organizations. Unpacking intent, emotions, and needs in consumers' actions, discourses, and culture is my drive; triangulating Digital and Ethnographic data is my tool; and mediating findings, ideas, plans, and stakeholders to conceive a strategy is my craft.
Current workplace
Natalia R.'s current company
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Dunnhumby
8 roles
Natalia R. work experience
A career timeline built from the work history available for this profile.
Planning And Research Director
Build and lead the Strategic Planning Team; bringing a distinctive understanding of the consumer/user, market, and brand to our clients’ campaigns and developments. Heavily involved in all New Business efforts. I spearheaded the design of a new successful government vertical and developed consultancy projects addressing the business transformation needs of our regional clients.Main Clients: Telcel, Citibank, Kellogg’s, 3M, Pepsico, Mazda, Posadas, and Huawei.
Nov 2016 - Oct 2018
Senior Analyst , Consumer Intelligence, Planning Department
Designed and executed custom primary research, using a wide variety of methods (quantitative/qualitative), and integrating audience data to increase the effectiveness of creativity in advertising. I worked along with Strategists enriching creative development and campaign blueprints to achieve our clients' business objectives.Sancho BBDO has ranked as the world's most effective individual agency, a record-setting of six times in the Effie Awards.Main Clients: Movistar, GM, Exxon Mobile, Twitter, Visa, Bancolombia, Avianca and OBoticario.
Sep 2015 - Nov 2016
Discovery Director
The Brand Construction Group
I developed campaign and brand strategies for pharmaceutical clients. Recommended and coordinated consumer research needs with third parties. I also launched Innovation processes and workshops as an agency service.
May 2015 - Sep 2015
Research Lab Director
I was responsible for projects entailing Consumer Research and Social Media Analytics, including a Market Research/Brand Ambassador platform start-up, which secured public funding. I got to wear many different hats, from Project Manager to UX Researcher, even business plan developer, and grant writer.
Mar 2014 - Apr 2015
Market Research Intern
Connecta Sas
Assisted both Qualitative and Quantitative research projects; that meant designing research methodologies and instruments, conducting in-depth interviews, ethnographic research, as well as creating findings reports. I also kick-started and standardized the use of Eye-tracking for ad and packaging pre-testing.
Jan 2012 - Aug 2012
Community Outreach Manager
Sanfrancisco Estudio Creativo
Lead all community engagement initiatives end to end. Creating and planning the activities and tactics suited for the campaign purpose, reaching directly over 30.000 citizens. Coordinate and manage staff and logistics (around 60 people).
Mar 2010 - Sep 2011
Community Outreach Associate
Sanfrancisco Estudio Creativo
Carried out community engagement activities within CSR Campaigns for public sector clients.
Oct 2005 - Feb 2010
Team & coworkers
Colleagues at dunnhumby
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GJ
Gaurav Joshi
Colleague at DunnhumbyDehradun, Uttarakhand, India
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GM
Gourav Mishra
Colleague at DunnhumbyDelhi, India
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AN
Adrienn Nemeth
Colleague at DunnhumbySzentendre, Pest, Hungary
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CT
Cian Tallon
Colleague at DunnhumbyDublin, County Dublin, Ireland
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KM
Kate Mccormick
Colleague at DunnhumbyCincinnati, Ohio, United States
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JM
Juan Montes
Colleague at DunnhumbyMexico City Metropolitan Area, Mexico
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SP
Stepanek Petr
Colleague at DunnhumbyPrague, Czechia, Czech Republic
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CB
Chris Brooks
Colleague at DunnhumbyLondon, England, United Kingdom
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KB
Khushboo Bansal
Colleague at DunnhumbyGurgaon, Haryana, India
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VP
Vinay Prakash
Colleague at DunnhumbyDelhi, India
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Gaurav Joshi
Colleague at DunnhumbyDehradun, Uttarakhand, India
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GM
Gourav Mishra
Colleague at DunnhumbyDelhi, India
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AN
Adrienn Nemeth
Colleague at DunnhumbySzentendre, Pest, Hungary
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CT
Cian Tallon
Colleague at DunnhumbyDublin, County Dublin, Ireland
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KM
Kate Mccormick
Colleague at DunnhumbyCincinnati, Ohio, United States
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JM
Juan Montes
Colleague at DunnhumbyMexico City Metropolitan Area, Mexico
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SP
Stepanek Petr
Colleague at DunnhumbyPrague, Czechia, Czech Republic
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CB
Chris Brooks
Colleague at DunnhumbyLondon, England, United Kingdom
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KB
Khushboo Bansal
Colleague at DunnhumbyGurgaon, Haryana, India
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VP
Vinay Prakash
Colleague at DunnhumbyDelhi, India
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2 education records
Natalia R. education
Master Of Science (Msc), Digital Anthropology
Bachelor'S Degree, Anthropology
FAQ
Frequently asked questions about Natalia R.
Quick answers generated from the profile data available on this page.
What company does Natalia R. work for?
Natalia R. works for dunnhumby.
What is Natalia R.'s role at dunnhumby?
Natalia R. is listed as Digital Anthropologist | Mixed Methods Researcher & Strategy Analyst at dunnhumby.
Where is Natalia R. based?
Natalia R. is based in Sacramento, California, United States while working with dunnhumby.
What companies has Natalia R. worked for?
Natalia R. has worked for Dunnhumby, Mirum Agency, Sancho Bbdo, The Brand Construction Group, and Young Marketing.
Who are Natalia R.'s colleagues at dunnhumby?
Natalia R.'s colleagues at dunnhumby include Gaurav Joshi, Gourav Mishra, Adrienn Nemeth, Cian Tallon, and Kate Mccormick.
How can I contact Natalia R.?
You can use AeroLeads to view verified contact signals for Natalia R. at dunnhumby, including work email, phone, and LinkedIn data when available.
What schools did Natalia R. attend?
Natalia R. holds Master Of Science (Msc), Digital Anthropology from University College London, U. Of London.
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