Creating strategic partnerships for non-profits.

It's my privilege to serve as ambassador of After-School All-Stars to the South Florida community. My focus is primarily on stakeholder development, fundraising, corporate partnerships, marketing, PR, and media relations. After-School All-Stars (ASAS) is the leading national after-school program provider serving at-risk youth. Our innovative and comprehensive school-based programs combine activities and learning to help build the knowledge and skills kids need to succeed, both in school and in life. Our programs focus on middle school students attending schools where the majority of students come from low income families. Founded as a national organization by Arnold Schwarzenegger in 1992, ASAS is building a national model for after-school program delivery through our 19 chapters, all of which serve at-risk youth in major U.S. cities. The South Florida chapter of ASAS currently serves over 2,000 low income, inner city youth daily at 18 middle school sites across Miami-Dade County as part of our greater National Network that serves over 90,000 children across the US from NY to Hawaii.

• Managed DIAGEO account, most important client for the firm, specifically, its corporate social responsibility program, “Learning For Life,” which offers at-risk youth training for jobs and life skills, giving them the opportunity to find a permanent job in hospitality • Managed $3M budget, impacting more than 20,000 students• Developed strategic plans to grow regional program into a global program• Directed the collaboration of external agencies to support marketing of program • Grew program by 94%, on budget and on deadline• Secured $257K in additional funding from corporate foundation grants• Managed relationships with key stakeholders including DIAGEO employees, key retail accounts, training partners, government partners, NGOs, celebrities and employers• Conceived innovative brand positioning for Learning for Life through cross-brand collaborations, community relations, sponsorships, events, publicity and executive visibility• Defined a comprehensive stakeholder engagement and mapping strategy • Identified and cultivated community partners such as United Way, Florida International University, Greater Miami Chamber of Commerce, and The Beacon Council, Miami & the Beaches Hotel Association, Royal Caribbean Cruise Lines and Dress For Success• Developed comprehensive communications plan to surpass program objectives• Led community relations activations, engaging targeted stakeholders• Managed all aspects of local media relations, including creating press releases and negotiating media coverage• Created and analyzed monthly reports and forecasting to track performance of programs, students, budgets and partners• Improved key marketing pieces: website, program book, newsletter and annual report

www.diageolearningforlife.com

• Managed comprehensive fundraising program to support entire system, including seven hospitals, the Breast Center and the Baptist Cardiac and Vascular Institute, with emphasis on corporate philanthropy and a robust special events sales and sponsorship program • Top producer in the Foundation two consecutive years, exceeding goals in FY11 by 17% with $1.4M and brought in three times the FY12 goal with $4.2M• Hired and trained a full-time staff of four and multiple external agencies to produce upwards of 14 fundraising events a year, including the Baptist Hospital 50th Anniversary Gold Ball ($650K net, 800 guests), the Celine Dion Private Benefit Concert and the Audemars Piguet Live Auction Dinner ($3M net+$3M Match, 2000 guests)• Tripled the number of corporate donors at $25K+ level -- grew from 32 to 81 • Identified, solicited, secured and provided stewardship to sponsors, individuals and partners• Closed $450K from individual donors at $50K each, as members of Founder’s Society

• Represented the college to the community, developing corporate partnerships to foster rapid growth and ranking of school, reporting to the Dean and the Executive Dean• Developed and managed long-term relationships with over 200 + key corporate partners• Fundraised for scholarships, sold sponsorships and Executive Education programs, secured internships, closed in-kind gifts and recruited top executives for the dean’s advisory boards• Promoted to director after two years from manager with greater responsibilities and goals• Developed and managed eight executive advisory boards, each with 20 industry leaders• Managed The Latin American CEO Forum, growing membership from 20 to 62 CEO’s • Conducted strategic business planning, process analysis and goal setting with the Deans, Department Chairs, Program Managers and Advisory Board Co-Chairs• Fundraised over 150% of goal, from January to June ’08, goal was $60K• Improved positioning of college through strategic partnerships with Greater Miami Chamber of Commerce, Beacon Council, Florida Bankers Association, National Society of Hispanic MBA, GMSHRM• Created press releases, monthly content for the website and newsletter • Improved operational efficiencies to streamline board meetings and annual events, reducing costs by 37%, saving college upwards of $43K a year• Hired and trained a staff of two who delivered an intense work load

• Managed South FL territory of 200 key accounts including physicians, hospitals and clinics • Consistently delivered aggressive quarterly sales quotas, representing three brands• Launched two new mega-products in US market: Advair and Augmentin XR• Highest regional recognition for biggest market share gain in Advair ‘01 and Flonase ‘02• Promoted to District Clinical Specialist in 2002 to train and coach sales representatives• Presented quarterly sales forecasts, end-of-year report and team marketing plan

• Focused on new sales acquisitions and contract retention for commercial accounts• Promoted four times from ’97 to ’00, each time managing larger size accounts, higher targets• Increased gross revenue by 34% by up-selling, retention and new business • Fully accountable for client positioning, account planning and negotiating contract terms