Natalie Gardner Email & Phone Number

*Share the mission and vision of The Alliance through all communications. Educate employer-members and potential members on healthcare issues that will affect their business, their employees, and their families. *Plan, coordinate, create, and edit promotional content, including bi-monthly blogs, monthly newsletters, press releases, case studies, and advertorials. Optimize all digital content to achieve or maintain first-page ranking. *Plan, develop, schedule, and track social media campaigns to engage and educate potential members and support and inform existing members. Assess the effectiveness of campaigns by measuring and analyzing KPIs. *Conduct interviews with subject matter experts across cross-functional teams internally and externally to gain information for content.*Maintain, revise, and update existing content for SEO to keep first-page ranking for important keywords.

*Share the mission and vision of The Alliance through all communications. Educate employer-members and potential members on healthcare issues that will affect their business, their employees, and their families. *Plan, coordinate, create, and edit promotional content, including bi-monthly blogs, monthly newsletters, press releases, case studies, and advertorials. Optimize all digital content to achieve or maintain first-page ranking. *Plan, develop, schedule, and track social media campaigns to engage and educate potential members and support and inform existing members. Assess the effectiveness of campaigns by measuring and analyzing KPIs. *Conduct interviews with subject matter experts across cross-functional teams internally and externally to gain information for content.*Maintain, revise, and update existing content for SEO to keep first-page ranking for important keywords.

*Plan, coordinate, create, and edit technical and promotional content including case studies, white papers, articles, press releases, and blogs. *Conduct interviews with subject matter experts across cross-functional teams to support content creation.*Plan, develop, schedule and track social media and email marketing campaigns to engage potential customers and job candidates delight existing customers and employees. Assess effectiveness of campaigns by measuring and analyzing KPIs. *Organize, revise, and edit existing technical and promotional content.*Support teams with internal needs and projects related to employee satisfaction, safety, and retention as well as candidate recruitment through the creation of communication pieces including postcards, posters, electronic board graphics, and advertisements.

Elk River, Minnesota, United States

*Spearheaded technical content such as case studies, white papers, and articles.*Conducted interviews with subject matter experts to support content creation.*Developed marketing communications content for press releases, blogs, social media, and email marketing campaigns.*Organized and revised existing technical content.*Conducted customer, industry, market, and competitor research.

Minneapolis, Minnesota, United States

*Assisted Dr. Emily Winderman, President of the Association for the Rhetoric of Science, Technology, and Medicine at the University of Minnesota Twin Cities for the Spring 2020 semester in research for her new publication about the rhetorical strategies surrounding women’s healthcare. *Collected, organized, and synthesized documents and publications. *Organized content by theme and importance across different documents while ensuring accuracy.

University Of Wisconsin Green Bay

*Wrote and edited press releases to highlight and promote faculty, staff, and student efforts and accomplishments related to grants and research.* Developed and monitored posts to social media regarding research projects, submissions, grant awards, and other notable occurrences by faculty and students in the area of research at UW-Green Bay. *Interviewed and consulted with campus partners to identify topics. *Contacted individuals responsible for projects and efforts to be highlighted to confirm information and details for the media communication and scanning the campus environment for opportunities to highlight, including student organization and individual student efforts.

Green Bay, Wisconsin Area

*Created in-class exercises that interactively tested students’ knowledge of concepts in microeconomic analysis.*Tutored students from three sessions of Microeconomic Analysis to clarify and solidify economic principles and concepts targeted in the course. *Responsible for the organization of exams and homework assignments. *Led extra credit projects delving into economic concepts in contemporary literature.

*Worked on a project to improve user experience on a major social media platform.

Bachelor Of Science - Bs, Technical Writing And Communication - Information Technology And Design Emphasis, 4.0

Activities and Societies: Tau Sigma Honor Society, Technical Communication Advisory Board (TCAB) Mentorship Program

Education record

Activities and Societies: Phi Eta Sigma Honor Society, Hip Hop Club Choreographer