Natalie Jeter Email & Phone Number

Houston, Texas, Us

Leading a cross functional team focused on developing and executing comprehensive sales and channel marketing plans to foster a thirst for learning. Business owner and Marketing Leader for HPE Sales Pro, the one place for sales to go globally for all training needs. Responsible for marketing of the global HPE Certification and Learning Program tailored to partners' needs.

Houston, Texas, Us

• Manage high-performance team of 12, driving effective global internal/external enablement integration to increase productivity and cost-recovery across strategic initiatives, from planning to analytics.• Oversee all communications strategy and execution to propel demand for HPE certification offerings. Manage marketing campaigns to drive cost recovery and help partners achieve medal status with HPE. Drive initiative to certify and educate sales teams.• Ensure education campaigns are delivered on time and on budget. Oversee internal sales communications using Seismic to relay program information to sales leaders, connecting them with optimal certification and education opportunities.• Led team execution of compliance campaign to help potential partners meet and exceed certification goals required for partner status. Reorganized team and shifted focus to exceeding compliance, resulting in partners who were highly accredited, trained, and certified to architect and integrate products. Exceeded goals and achieved quarter/quarter growth of 30% in knowledge credit compliance, 17% in sales certification, and 22% in technical certification.• Successfully responded to changing regional marketplaces and workforce reductions, maintaining team productivity and developing record-breaking attendance generation strategies for certification programs.

Palo Alto, Ca, Us

Roles:• Service Provider Category Marketing for Americas • Americas Server Marketing Manager • Americas Advertising Manager – Enterprise Servers • Collateral Manager for Americas – Personal Systems Group • Worldwide Industry Standard Servers Program Manager • Designed and launched first advertising lead generation and nurturing initiative for Tier 1-3 service providers, exceeding all KPIs. Surpassed leads to sales goals with ~$14.5M in pipeline and $1.1M closed revenue. • Drove demand generation campaigns for various servers, delivering $1B in pipeline and $330M closed revenue. • Partnered with HP Worldwide and Americas to define and implement digital marketing campaign for Discover – HP’s largest customer event. Created cost-effective campaign with diversified creative and calls to action, leveraging international markets, global media buys, and channels. Campaign generated 70% increase to landing page traffic. • Served as Aprimo lead for Americas in 4 pilot trainings; provided strategic advice on how to construct tool in alignment with marketing goals. • Selected to represent Americas to onboard new advertising agency. Recognized by HP leadership for best global creative execution, and subsequently developed campaigns later adopted as best practices. • Maximized Intel, AMD, and VMWare partner funding by developed strategic, integrated campaigns using advertising, direct marketing, and lead generation. • Launched a new product category through generated and nurtured leads for Moonshot using a relationship-building approach featuring customized deliverables. • Improved lead effectiveness and opportunity funnel from lead generation to close.

Dallas, Tx, Us

Developed marketing communication, launch, and PR/AR plans, and directed cross-functional team execution of global programs and deliverables that helped grow the software and tools business. • Provided proactive approach to media relations engagement, contributing articles and securing speaking opportunities to promote TI brand.• Ensured completion of all product line collateral to communicate to customers, internal field sales, and partners.• Developed internal communication plans to generate excitement with field sales force and employees regarding corporate goals and product announcements.

Developed strategic marketing plan for a supply chain management company focusing on the energy and utilities industries. Responsible for determining and executing tactics that map directly to the marketing plan. Team player in total integrated marketing campaign from advertising to tradeshows for top law firm in Houston.

Developed a comprehensive pre-launch and launch plan for this start-up Internet company to introduce an innovative, consumer-targeted digital stamp product – including company and product branding/positioning/logo development and guideline implementation, beta customer recruitment strategy, web site design and navigation, data capture/reporting strategy, fulfillment plan and call center support.

Houston, Texas, Us

Create a worldwide, integrated brand (TV, print, online) advertising program to help Compaq become a recognized global leader in the computing industry. Develop and execute consistent, compelling worldwide product and segment based advertising - inclusive of brand management, product division and region support, competitive analysis, worldwide agency coordination and support.

Developed integrated communication plans and supervised creative, budgets, media, production, distribution and measurement of Compaq Enterprise Business Group and Public Sector Group.• Developed strategic positioning for Compaq Enterprise Computing Group, increasing billings 150% within one year.• Managed and created direct mail campaigns, tradeshow materials, incentive programs, and competitive analysis for Compaq Government, Education, and Medical Division.