Natalie Leiva Email & Phone Number

Munich, By, De

- Lead the functional design of a customized Salesforce product, and orchestrate its successful rollout across multiple EMEA countries- Direct a cross-functional team, fostering collaboration to achieve critical project milestones on time- Manage the product backlog, ensuring it accurately reflects project priorities and business objectives- Advice clients on digital transformation initiatives, aligning their business challenges with digital capabilities

Munich, Bavaria, Germany

- Successfully delivered multiple Salesforce-CRM projects using agile methodology, from product roadmap to implementation - Developed training concepts from design to delivery, ensuring a high user adoption rate- Conducted discovery workshops to gather requirements and translated them into detailed user stories

Munich, Bavaria, Germany

- Incorporated digital tools to optimize the internal management- Supported in sales activities (e.g., events, fairs)- Maintained data in the CRM tool

- Established customers profiles by leading a market research- Generated an impactful brand message to address the target segment- Defined the brand positioning strategy

Project Study: Development of a digital marketing strategy- Developed an Email Marketing campaign- Improved marketing KPIs by personalizing emails design and content- Identified the target customer segments by running a cluster analysis

- Managed a customer portfolio of $20MM, identifying growth opportunities and developing annual business plans- Increased portfolio revenues by 24% through a cross-selling strategy- Achieved an outstanding Net Promoter Score, creating long-term relationships with the clients

- Improved customer experience using a consultative selling approach- Empowered clients to make informed investment decisions by delivering dependable financial projections- Spearheaded the development of reports by leveraging financial and qualitative data

- Improved customer sevices by automating business processes- Conducted an interview across areas to determine the feasibility tointroduce new products

-Expanded product portofilo, conducting an industry trend research-Solved product specifications inquiries from customers

Perú

- Developed the sales forecast by analyzing historical data- Introduced a tracking model to monitor imports- Customized business proposals for clients

Master In Consumer Science ( M Sc.)

Focus: Marketing, consumer behavior and business strategy

Mooc-Inovation Management

Diploma In The Fundamentals Of Finance

Bachelor'S Degree, Industrial And Commercial Engineering

Focus: Sales and Management