- Support the implementation of Officeworks’ external communications strategy to support the organisation’s objectives to make Officeworks the most trusted / loved brand in Australia via strategic, tailored and targeted external communications and advocacy of business objectives and ambitions. - Coordinate and execute the delivery of annual corporate publications including Officeworks’ People and Planet Positive Report and associated strategic communications plans to deliver key achievements to stakeholders. - Develop and manage a suite of external communications materials including media releases, website copy, speaking notes, feature stories, LinkedIn posts, case studies, media pitches, photography briefs, presentations and other published materials. - Support the running of the in-house media press office – seeking proactive media opportunities and and coordinating efficiently to ensure quality outcomes. - Work collaboratively with all stakeholders to develop and implement internal and external communications plans to ensure dissemination of information, sequencing of timing and consistency of message.

- Strategic Communication: develop and implement comprehensive communication strategies that protect and enhance business reputation and goals, whilst ensuring consistency across multitiered media channels internally and externally.- Media Relations: Cultivate and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the businesses public image effectively.- Event Planning and Execution: development of the creative concept, planning, management of working team, and execution of events, ranging from product launches, store openings to corporate events, ensuring seamless logistics and a positive experience for attendees.- Content Creation: generate compelling and on-brand content for various platforms, including press releases, social media, website, internal communication platform and event collateral, to engage and captivate the target audience.- Cross-Functional Collaboration: collaborate with internal and external stakeholders such as customer service, support agencies, government, store teams, suppliers, and executive leadership to ensure alignment of communication efforts with broader business objectives and foster a cohesive organisational message.- Analytics and Reporting: utilise analytics tools to measure the success of campaigns, events, and social media efforts, providing insights and recommendations for continuous improvement.

Corporate Affairs Advisor August 2015 - 2018 • Develop and implement impactful public relations campaigns • Collaboratively work with internal and external stakeholders to assist in executing the business strategy • Responsible for developing important communication material to ensure business messages are delivered – e.g. media releases, briefing documents, fact sheets, Q&As• Provide sound public affairs advice to key stakeholders in the business and guidance on high risk crisis • Provide reputational advice re: issues where required and report back to the business and internal customers and working closely with external stakeholders •Executing and managing large scale events and public relations campaigns internally and externally to the Kmart Business

• Website content maintenance for peteralexander.com.au and peteralexander.co.nz• Brief the web design team on weekly email campaigns, retargeting and affiliate advertising, marketing campaigns and site content updates • Executing weekly promotional campaigns • Implementation of digital marketing campaigns • Assisting in the execution of social media activities • Provide weekly online sales, site metrics and email campaign data to senior management • Regularly conduct online competitive analysis • Provide support to Customer Service Team and develop initiatives to improve online customer service experience and content • Developing ongoing projects i.e. Database Drive / Online Packaging

• Writing and editing website content, product content, terms and conditions and policies.• Executing collection/season changes. • Liaising with e-commerce providers. • Researching digital or social trends.• Assisting in the development and implementation of the design/ build phase.• Product photo-shoots.• Styling.• Maintaining stock control procedures.• Preparing online orders.• Monitoring all online sales and reporting back to senior management.• Managing and responding to all customer inquiries.• Corresponding to customers on behalf of the Marketing Manager and Feather’s Owner and Founder.• Liaising with front line staff in regards to complaints, inquiries and feedback.

• Assisting in the development and management of the Marketing and Communications strategies in line with brand values.• Managing and monitoring the Feathers customer database.• Liaising with external stakeholders .• Coordinating company’s creative and graphic design requirements on schedule.• Confidently updating all social media channels such as Facebook, Twitter and Instagram.• Executing direct marketing campaigns such as regular EDM’s and customer catalogue mail out.• Creating in-store promotional material.• Developing creative campaigns with Senior Management.• Coordinating and maintaining marketing documentation.• Monitoring Google analytics.• Coordinating Feathers seasonal photo-shoots.• Managing all internal communication amongst Head Office and retail staff.• Coordinating all event planning.• Styling personalities/celebrities. • Maintaining and updating media database.• Coordinating media showings. • Maintaining external relationships.• Communicating season changes to internal and external parties. • Managing all editorial tracking.• Managing all sample photography and editing.