Natalie Appleton Email & Phone Number

Victoria, Bc, Ca

Victoria, British Columbia

• Supervise a team of intake analysts that initiate all Freedom of Information (FOI) requests for the Government of British Columbia • Use organizational skills to manage complex workloads, including peer reviewing high volumes of FOI requests, running cross government meetings, participating on the hiring panel, and keeping all parties accountable to tight timelines• Collaborate with teammates and senior leadership to develop key training presentations on technology application, while transforming the difficult subject matter into exciting, interactive demonstrations.• Easily build trust and respect with clients internal to government (teams, managers, and executives) and external to government (applicants and consulting bodies)• Maintain an understanding of regulatory trends and best practices that affect FOI, conflict of interest, and compliance policies• Use critical thinking and problem solving to lead change management initiatives such as the implementation of a new records management platform and moving offices.• Bypassed the Senior Analyst position and moved from a Junior Analyst to a Team Lead within three years

Victoria, B.C., Canada

• Developed a business case which recommended that Metro Vancouver pursue a new waste-to-energy facility for future waste management because it represents a long term business strategy that has a greater lifespan and profit potential than landfilling.• Collaborated with a global team and still produced consistent work product, met project benchmarks, and completed the venture on time and budget.• Took a consultative approach to learn about the industry, interview experts, and research technology alternatives.• Provided oral and written briefs to the client on a monthly basis to work through technical and complex subject matter.• Used expertise in quantitative analytics, data mining, and finance to convert raw data into actionable business insights.• Showed initiative by outlining eleven variables that could impact profit maximization over the short and long term. • Received an award from the UVIC MBA program for Best Thesis Project as a result.

Victoria, B.C.

• Acted as a consultant for local business representatives to help them achieve increased sales of nutritional supplements and improve B2C marketing strategies.• Collaborated with leadership to map out a plan for the year with dates of promotional events, new product releases, and seasonal specials to guide upcoming communication efforts.• Managed and updated the email marketing calendar to ensure that all plans were delivered on time, even after the duration of my internship.• Performed day-to-day email marketing activities including email creation, campaign set-up, scheduling, and testing of one-time campaigns. • Developed communication materials including emails, presentations, and reports. • Quickly fixed any technical issues related to HTML templates, links in emails, PowerPoint presentations, and training materials.• Always made sure that messaging was consistent with USANA’s brand.• Helped local representatives review their customer lists, segment them based on sex, age, location, previous purchases, etc., and create targeted email campaigns for each group.• Removed customers who have been inactive for more than 6-8 months to ensure a healthy list of engaged customers and reduce unnecessary time, effort, and marketing costs.• Led a ‘Join Me’ marketing campaign to invite customers to a local Health Exposition.• Completed weekly evaluations and reports on campaign success by comparing registered attendees and actual attendees to the number of emailed customers.• Advised leadership to begin A/B testing for optimization of design, timing, content, etc. in future communication campaigns.• Invited to become a regional representative at USANA's international convention in Utah.

Cornell University

• Acted as a creator, editor, and publisher of digital content for an online encyclopedia.• Collaborated with authors and subject matter experts from all over the world. • Synthesized complex subjects and simplified them for the general public. • Updated site content according to set timelines and review cycles. • Delivered quality results using superior writing and design skills.• Managed multiple caseloads while sustaining a full semester of classes at Cornell University and playing varsity field hockey.

Mba, International Business

Bachelor Of Science (B.Sc.), Communications

Activities and Societies: Varsity Field Hockey Team (Team Captain in 2009), Kappa Alpha Theta