Manages all communication activity for the Technology Developer Accelerator Programme (TDAP).

Covered a period of maternity leave, managed all aspects of marketing and PR for Baumit UK including brand strategy and development, the development and creation of on-going lead generation, retention and customer engagement campaigns, budget management and campaign reporting and analysis.

Clients include: Intasure, University of Greenwich, Wilmington Plc, West End On Demand, Metropolis International Group, Emap & White Label Creative. AREAS OF EXPERTISE- Marketing and communications strategies- Branding- Event marketing campaigns - Budget management- Copywriting- Website and social media management- Video production - Telemarketing- Email marketing management- Printed collateral - Data research - Management of suppliers, partners and sponsors

• Devised and implemented marketing strategies including the delivery of high quality marketing communications through on- and off-line advertising, eCRM and tactical email campaigns, website, video and sales support materials. • Identified opportunities to increase sales lead generation activities• Campaign management for new product launches, upselling and cross product promotions and events within set budgets using a multi-channel approach• Key communications and message management• Management of online display and print advertising schedules and bookings• Management of all SearchFlow websites • Video production• Budget management & tracking• Deputised for Head of Marketing in periods of absence

• Implementation of tactical elements of overall marketing strategy• Marketing collateral production such as brochures, leaflets, exhibition equipment, print and online advertising that all adhere to brand guidelines.Copywriting for various mediums including website, email, enewsletters, brochures, leaflets and advertising. • Social media activity using Twitter, LinkedIn and WordPress blog site.• Developed targeted email campaigns and coordinates each element of the campaign including copywriting, template creative, data segmentation and reporting. • Day to day website management to ensure content is up to date and the site is fully optimised.• Utilises inhouse database to manipulate data to build segmented mailing lists for campaigns.

• Assisted in the implementation of annual marketing plans to achieve revenue targets. • Co-ordination of circulation audit process for several business titles. • Managed and implemented email and direct mail campaigns to promote industry award ceremonies including The Retail Industry Awards, the Quality Food Awards and the Motor Trader Awards from the initial stage of encouraging entries to table sales communications. Responsible for initial planning, copywriting, redrafting, artwork, printing (if applicable), delivery and open rates and click through response analysis. • Developed marketing for conferences and industry roadshows. Developed strategy to target potential attendees which includes using direct mail, email, website,banner ads, in journal promotions and on stand promotion at industry exhibitions. • Co-ordination and implementation of subscription marketing campaigns including production of renewal series and lapsed subscriber campaigns. • Copywriting and design work for marketing campaigns including direct mails, email campaigns, online banner advertisements, advertisements and printed collateral. • Creative input to produce artwork for marketing campaigns with in-house designers to ensure material adheres to brand values. • Regularly made use of the full marketing mix to promote company’s products including direct mail, email, online media, advertisements and telesales. • Stand organisation and management at industry exhibitions including producing promotional flyers and signage. • Assisted with logistics for events such as liaising with venues and sourcing key resources.• Attendance at exhibitions, conferences and awards ceremonies• Development and management of internal databases including capturing data• Responsible for print ordering for magazines each month including presenting printing information • Responsible for promotional print ordering including obtaining quotes and liaising with suppliers for promotional material.

Sentinel Products Ltd. produces specialist education software. In this dual role I assisted the internal sales team and the marketing department.Using my time management and organisational skills I had to balance the needs of both departments.Often worked on various projects simultaneously, while prioritising my workload to meet deadlines. For marketing responsibilities included:• Worked closely with the Marketing Manager developing ongoing support of customer communication campaigns including liaising with external design and printing agencies, conducting research, finding resources, copywriting, cleaning data and other administrative tasks. • Managed a customer referral sales promotion to a key segment of the customer base.• Successfully supported the delivery of presence at major industry exhibition and Reseller briefing day.• Copywriting including articles, a case study and newsletter production. Also wrote copy for company website and direct email/mails.• Identified editorial opportunities for publicity and liaised with external PR agency. • Organised PR event and liaised with local press to obtain publicity• Produced press releases and conducted research • Held sole responsibility for all marketing administration and provided ongoing support.• Managed and maintained several customer databases.• Managed marketing collateral. • Organised and managed all printing requirements • First point of contact for all marketing enquiries both over the phone and email.• Regularly liased with design agencies to complete project work. • Responsibilities for the sales team included:• Responsible for all sales administration, provided ongoing support and general office administration.• Managed sales order processing.Regularly provided customer service over the telephone and email on behalf of the sales team.

Gap year spent at Royal & Sun Alliance, HorshamMaintained the internal staff telephone database and worked on internal records used by the national switchboard.