Highly-experienced marketing and communications professional with over 25 years of experience. Her expertise spans a wide range of areas, making her versatile and results-driven. Key skills and specialties include:Marketing Strategy Development: Natalie excels in creating effective marketing strategies tailored to the unique needs of businesses and organizations of all sizes. She has experience working with both small and mid-sized companies, as well as large corporations and non-profit organizations.Customer Segmentation and Communication: Natalie has the knowledge and skills to identify target customer segments and create tailored communication plans to effectively reach and engage them.Co-op Marketing: She is experienced in co-op marketing, which involves collaboration and joint marketing efforts between multiple entities to achieve common goals.Sales Promotion and Collateral: Natalie is proficient in developing sales promotion strategies and creating marketing collateral to support sales efforts.Public Relations (PR): She has a background in PR, helping organizations manage their public image and build relationships with the media and the public.Advertising: Natalie can create advertising campaigns to promote products and services effectively.Point-of-Sale Merchandising: She understands how to create compelling point-of-sale displays and marketing materials to influence purchasing decisions.Event Marketing: Natalie is experienced in planning and executing marketing strategies for events to increase attendance and engagement.Non-Profit Marketing: Her experience extends to marketing for non-profit organizations, which often involves unique challenges and goals.Internal Marketing: She understands the importance of internal marketing to ensure that employees are aligned with the company's mission and values.Online Marketing Techniques: Natalie is well-versed in various online marketing techniques, including blogging, website optimization, and article marketing.Her approach to marketing and communication is characterized by innovation, creativity, and a focus on the bottom line. She aims to develop well-orchestrated marketing and communication programs that create sustained visibility, establish a clear brand identity, and promote the full value of products and services. Additionally, she is dedicated to delivering projects on time and within budget.Natalie's reputation is built on her direct communication style, responsiveness, creativity, and her unwavering focus on achieving tangible results for her clients and employers.