A proud member of a lean, mean marketing team bringing our cross-functional Blockchain & Digital Assets practice to market. I handled and helped lead everything from events, eminence, communications, logistics, PR, operations, reporting, stakeholder engagement & buy-in, and everything in between. Strategy and the "why" are always top of mind and are what fuel my marketing fire. I am a blockchain enthusiast who loves being in this wild ecosystem.

Project Manager and Account Manager (Hybrid) within The Green Dot Agency at Deloitte Services LP with a focus on brand-level initiatives and consulting projects.• Manages the day-to-day work on marketing campaigns/activations​• Owns the operational aspects of campaign execution and reporting in Workfront​​• Coordinates resourcing, working with creative and strategy throughout​​• Facilitates touchpoints and production meetings to discuss ongoing campaigns/activations, roadblocks, and timelines​• Ensure work is delivered on time and on budget

• Led monthly production of over 100 Medicare, Medi-Cal, and Cal Medi-Connect mandated Provider Directories for members. Conducted quality assurance checks and managed print vendor relationships to ensure accurate and compliant directories were delivered. • Drove the implementation of member retention marketing programs via email and direct mail. • Constructed and implemented new operational processes for project management and analyzed workflows for process improvement. Executed improvements to operational workflows.

*Converted to a FTE position on the same team after two months of contract work* -Marketing Operations Support-Campaign Management-Quality Assurance• Collaborated with Marketing Retention Manager to execute member retention campaigns, both digital and print, and develop insights into underlying retention drivers, trends and forecasts. • Innovated new, formula-driven process for auditing rate package reports, improving efficiency and cutting down processing time by 85%.

>>> Laid off in February 2020 due to company restructuring<<<• Architected multi-channel integrated marketing campaigns for blockchain products, streamlining team workflows, project managing execution, strategizing with stakeholders and analyzing results. • Devised go-to-market initiatives for over 50 incubated blockchain start-ups, investment projects, and new product launches. Collaborated with venture investment team to manage stakeholder relationships and ensure strategic alignment at all levels. • Established and lead remote workshops to educate founders on crafting marketing messaging, identifying potential audiences, and creating a brand identity for blockchain products. • Crafted and streamlined organizational and operational processes for the global, remote marketing team of 60 people, ensuring optimal resource utilization. • Headed experiential marketing engagements for developer and enterprise audiences. Managed event budgets up to $250k, built targeted content funnels for leads captured, and crafted messaging strategy. • Strategized and aligned a team of 30 sales and product managers to attend the SIBOS conference, building a $1.8 million pipeline. • Partnered with the Chief Marketing Officer to execute strategic initiatives, ensuring operational alliance across the global marketing, product, investment, and executive teams.• Managed logistics, marketing, and operations for reoccurring blockchain webinars hosted by product and sales teams.

• Organized and monitored digital advertising campaigns (social, display, search, native, and video) for clients including media planning, onboarding, campaign build and execution, ongoing optimization, and reporting. • Collaborated with team members to create and present media recommendations to prospective and existing clients based on past campaign performance and industry insights. • Cultivated client relationships including answering client questions, communicating campaign progress, identifying potential issues, presenting campaign results, and developing client-centric solutions. • Implemented bidding strategies to achieve campaign goals and targets.

• Created, directed, & implemented integrated marketing campaigns via various marketing disciplines (digital, print & radio) for admissions & summer school program, along with managing the advertising budget of $20,000.• Spearheaded content creation for and production of bi-annual print magazine publication, Connection Magazine. Crafted all visual and text content through interviews, investigative research, photography, and collaboration with faculty, students, and alumni. • Managed social media accounts (Facebook, Instagram, Twitter & YouTube) as well as SEM campaigns, increasing Facebook page likes by 40% and boosting overall audience engagement. Generated content and strategies for social posts, campaigns, and videos. • Oversaw external communications strategy and messaging, including press releases highlighting aspects of the school and pitching story ideas to media outlets.• Created content and manage school’s website by collaborating with various internal business and education departments to establish cohesive branding.• Supervised the appearance and management of branding materials across all communications and channels, including merchandise, external messaging, advertising, publications, social media, and website.

• Coordinated and supported direct mail marketing campaigns for non-profit clients, including Save the Redwoods League, East Bay SPCA, Colorado Public Radio, and Peninsula Open Space Trust.• Oversaw new donor list acquisition process and strategized for new donor selection by examining campaign goals and purchasing vetted donor lists all while staying within budgets, reaching up to $10,000.• Collaborated with 2 account managers to create and implement quarterly campaign plans and production schedules for non-profit clients. Crafted new client proposal presentations for executives.• Lead six-month office relocation effort: worked with building management to design new office space, hired vendors, communicated move details to staff, and purchased new furniture and appliances.

• Planned and executed event logistics for 2 walk events hosting 10,000 participants and raising $1,000,000 for the American Heart Association. Managed 25 community and company volunteers.• Maintained and managed both event website and Raiser’s Edge event and fundraising database.• Cultivated community teams and donors, raising $10,000 for the American Heart Association.• Designed Heart Walk marketing materials for event promotion and volunteer recruitment.

• Served as site supervisor for 30 to 100 children between the ages of 4 and 11 years old. • Lead art and sports activities, assisted with homework, entered attendance data electronically, cleaned facilities.• Communicated upcoming events and behavioral concerns to parents.• CPR Certified• Position held while earning undergraduate degree.

• Implemented and managed new volunteer program. Created on-boarding materials for volunteers.• Sought out new volunteers, ran monthly volunteer orientations and coordinated volunteer opportunities within the museum and at events.• Planned programming events building healthy eating habits for children. Organized special guest visits and presentations from organizations and individuals in Sacramento focused on food, sustainability and health. • Communicated with volunteers about upcoming events and maintained volunteer database containing 200+ volunteers.• Position held while earning undergraduate degree.