Natalie Brewer Email & Phone Number

Santa Barbara, Ca, Us

Ca, Us

LED THE DEVELOPMENT AND EXECUTION OF STRATEGIC PRODUCT AND MARKETING INITIATIVES TO DRIVE BUSINESS GROWTH, ENHANCE MARKET POSITIONING, AND DELIVER EXCEPTIONAL CUSTOMER EXPERIENCES• Spearheaded the development and execution of product and marketing strategies that resulted in a 65%+ increase in customer orders and contributed to product line extensions in core competencies. • Led a cross-functional team of 15+ professionals across product management, marketing, engineering and customer insights to deliver innovative product solutions and compelling marketing campaigns. • Evolved existing Stage Gate process, formalizing cross-functional review and approvals of margins, COGS, expenses, risks, etc... prior to product launches. • Directed the launch of 10 new products, coordinating market research, competitive analysis, and go-to-market strategies that garnered top rankings in their respective product categories within weeks of launch. • Implemented a data-driven approach to optimize marketing campaigns, resulting in an improvement in customer acquisition cost (CAC) resulting in an $5K increase in average order volume (AOV)/customer.• Established and nurtured strategic partnerships with key stakeholders, including industry influencers and major clients, to enhance brand visibility and drive business development.• Oversaw the development and execution of digital marketing strategies, including SEO, SEM, social media, and email marketing, leading to an increase in online engagement and exponential growth in lead generation. Average revenue generation of around $500K/quarter.

Ca, Us

CREATED PRODUCT LAUNCH STRATEGIES FOR LEADING CALIFORNIA CANNABIS BRAND • Led cross-functional communication: Acted as a key liaison between the product team and marketing department to ensure seamless flow of information.• Developed and communicated product specs: Created and refined detailed product specifications to ensure they were accurately translated into compelling marketing messages.• Crafted unique value propositions: Collaborated with marketing to develop and articulate unique selling points that resonated with target buyers and consumers.• Conducted market analysis: Performed in-depth market research and competitive analysis to inform product development and positioning strategies.• Strategic product development: Guided the strategic development of products by integrating market insights and customer feedback to align product features with market demand.• Enhanced marketing effectiveness: Worked closely with the marketing team to develop strategies and materials that effectively highlighted product features and benefits.• Facilitated feedback loops: Gathered insights from marketing and sales teams to refine product positioning and messaging, improving alignment with market needs and customer expectations.• Monitored and evaluated product performance: Analyzed market response and feedback to ensure messaging remained relevant and impactful throughout the product lifecycle.

Santa Barbara, California, Us

• Led voice-of-customer (VOC) research and represent the VOC in all cross-functional development and product life cycle efforts• Involved in all phases of strategic partnership including origination, early analysis and screening, structuring, and due diligence• Maintain a comprehensive database of all competitive development projects within all market segments• Maintain close relationships with distributor partner sales and marketing organizations

Santa Barbara, California, Us

DEVELOPED MARKET ENTRY STRATEGY FOR CLASS I RECONSTRUCTIVE PRODUCT OFFERING • Leveraged top reconstructive surgeons’ relationships to develop inaugural reconstructive advisory board gaining clinical insight & voice-of-customer (voc) requirements • Analyzed market trends and developed entry strategy for company’s first Class I medical device • Created product positioning & launch collateral, adhering to stringent regulatory guidelines • Product Owner representing VOC requirements to cross-functional governance board and leaders articulating product specifications • Established internal regulatory review process

Franklin, Wisconsin, Us

MANAGED UPSTREAM/DOWNSTREAM MARKETING FOR ALL CLASS III AND 510(K) BREAST PRODUCTS • Implemented digital pull-through strategies, resulting in a 30% increase in net-new quarterly revenue • Increased YOY revenue by 53% for 510(k) product portfolio comprised of 3 product lines and over 100 SKUs• Managed multi-million-dollar budget, reducing YOY spend by 20%• Product Owner responsible for VOC collection, advising product development prioritization cadence to executive management and governance board • Marketing lead on cross-functional new product introduction efforts for 6 Class III and 510(k) products• Owned requirements definition, VOC requirement assessment, product vision, and positioning, as well as GTM launch strategies • Managed customer-facing marketing material and packaging rebranding project with over 9 product lines containing 1600+ SKUs with rigid Class III regulatory standards

Franklin, Wisconsin, Us

San Diego, Ca, Us

CREATED FULLY AUTOMATED CUSTOMER PORTAL AND DEVELOPED DIGITAL MARKETING CAMPAIGNS FOR CLASS II MEDICAL DEVICE • Created and launched the company’s first single sign-on, automated customer portal for class II regulated device allowing customers to track orders, upload co-op marketing reimbursement information, access training, and marketing materials • Launched co-op marketing initiative and automated internal regulatory review and reimbursement process • Managed launch of first PPC campaign focused on driving patients to targeted medical professionals through SEO and geo-fencing/geo-targeting marketing initiatives

San Diego, Ca, Us

LED PORTFOLIO EXPANSION OF MEDICAL-GRADE SKINCARE LINE RESULTING IN BRAND ACQUISITION • Led product lifecycle management for medical-grade skincare brand, expanding product portfolio from three to seven SKUs• Led brand to highest sales resulting in brand acquisition by a top competitor for 5x over annual revenue • Partnered with key influencers expanding customer base through targeted marketing campaigns: webinars, PPC, social media, product discounts• Directed collection of market research providing short-and-long-term market forecast reports to the executive management team• Maintained marketing and product development budgets ensuring spend was kept under budget annually• Defined product development roadmap and created foundational product forecasting model • Managed rebrand and implementation of consumer packaged goods, digital and social assets, trade ads• Managed creation of new product positioning and GTM launch strategies

San Diego, Ca, Us

LAUNCHED AND MANAGED MARKETING PORTAL AND LED MULTIPLE WEBSITE REDESIGN PROJECTS• Managed customer-facing marketing portal as the primary point of contact for vendors and customers • Led website redesign for all 4 company websites, overseeing design and development • Implemented marketing and advertising campaigns, tracked sales data, organized tradeshows, and maintained CRM databases

Work with large and small companies to optimize and grow their current marketing campaigns. Focus on Affiliate Programs, SEM, SEO, Social Media, Display Marketing. Work as the intermediary between companies and affiliate programs.

Santa Barbara, California, Us

MANAGED ONLINE PROMOTIONS AND PROVIDED MARKETING SUPPORT TO PHYSICIANS, OFFICE STAFF, AND INTERNAL REPRESENTATIVES RELATING TO WEB ASSETS • Acted as point of contact for customer-facing web assets• Provided up to date statistics on sales and website analytics

. Assist the Executive Director in fundraising, event planning, donor cultivation, run donor database E- Tapestry and Donor Perfect, attend board meetings and take detailed notes. . Oversee daily office duties such as collecting mail, answering phones, interact with donors, financials, and Bank deposits. Talk to families and share my experience as a cancer survivor. Help with all aspects of fundraising: coordinate volunteers, auctions, committees, etc.. Help update and maintain foundation’s website. Assist with grant writing – researching and providing information to Executive Director and Grant Writer