Natalie Shaw Email & Phone Number

United Kingdom

London

As a dynamic leader in global business development, I thrive on delivering impactful solutions across media, creative, and production. I specialise in orchestrating integrated "Power of One" pitches, offering end-to-end solutions that drive measurable results. I’ve spearheaded transformative global efforts for iconic brands like Mondelez, Heineken, Miele, Ferrero, Philip Morris, and Unilever, managing diverse teams of 200+ across 80+ markets.Collaborating closely with specialists across the Groupe including Epsilon, Sapient, Influential and Mars United Commerce, I’ve generated €100M in revenue over three years. These efforts have fuelled a +21% net revenue change, earning Publicis Groupe the title of #1 in New Business for five consecutive years and #1 in Client Retention for four consecutive years.Passionate about innovation, collaboration, and growth, I strive to elevate every pitch, ensuring excellence for clients and continued industry leadership.

London

During the challenging times of COVID-19, I embraced a new opportunity to expand my expertise by joining Ingenuity as Brand Director and Board Member. At Ingenuity, I focused on connecting brands and agencies, driving growth through best-in-class business development solutions.In this role, I led 18 client new business strategies spanning media, creative production, digital, design, and experiential, successfully delivering opportunities with some of the world’s most iconic brands.This experience broadened my understanding of the wider communications landscape, equipping me with the skills and insights to step into leadership roles that extend beyond the media industry. It was a transformative chapter that strengthened my enthusiasm for creativity, teamwork, and achieving meaningful business outcomes.

London, United Kingdom

In 2010, I joined Mindshare as a Director, then was promoted twice to lead the global new business team as the business grew to become the sector’s second largest media agency in billings, and the world’s most celebrated, award-winning agency in 2019, ranked #1 Agency Network in WARC.Reporting directly to the Global CEO and motivating a cohesive small team of direct reports, I oversaw production and presentation of the most complex, large-scale global pitches for top-tier international clients, winning and retaining in excess of $6bn+ billings.Highlights included coordinating effective pitch teams of up to 300 specialists to create compelling, tailored responses, fee models and negotiation processes, aligned to unique client requirements.In addition, I oversaw three pressurised retention pitches for one of the world’s largest FMCG businesses. Led a process that successfully delivered 26 country pitches in a week for a global alcohol brand – as well as a two year process successfully delivering 18 pitches for a global entertainment brand.I was also proud to be one of only three employees to take part in 12-month inaugural EMEA leadership Programme, leading to work supporting transformation of the South Africa agency.

I first joined this cutting-edge, award-winning and fast-growth digital media advertising agency in a wide-ranging administrative role, before earning promotion to deliver marketing and new business strategies that were key to driving rapid growth as the business expanded from 30 to 130+ staff. These achievements were driven by the effective marketing of pioneering, early adopter technologies and approaches, underpinned by astute market analysis, as well as by my production of a high-profile event programme, fundamental to the agency’s brand performance, reputation and client satisfaction.With a principal role at the heart of the agency’s team culture, I was instrumental to winning a series of agency awards, including ‘Agency of the Year’ seven times, from Media Week for campaign quality, as well as the Queen’s Award for Enterprise, for technological innovation, and five times winner of the Sunday Times ‘Top 100 Companies to Work For’ awards.