Natalie Dorr Email & Phone Number

- Envisioned and launched a new Insights & Analytics organization focused on uncovering true needs of communities and establishing strategic initiatives that serve to create solutions and drive impactful, long-term progress in areas that afflict communities, including education, healthcare, economic progress and criminal justice. Stand Together is part of the Koch Industries philanthropic organization- Design actionable research to determine audience targets and create effective media plans to reach and influence targets to engage with Stand Together's efforts- Develop effective equity research to determine brand marketing strategy- Design and deliver all media research tied to ensuring all videos, podcasts, etc influence perspective and engagement-Guide efforts and personal development of full Insights team

Cincinnati, Oh

Leveraged strategic audience and market insights to establish business strategies across USA TODAY, local markets and sports media brands− Developed and implemented breakthrough target segmentation strategy and established audience-focused guide to set priorities and business plans across marketing, content strategy and digital media experience − Drove equity insights to develop core brand strategy and to diversify audience growth for USA TODAY, local markets and sports media brands. Implemented strategic priorities for brand engagement, competitive differentiation, audience experience and innovation- Developed path to successfully broaden content discovery from traditional print to mobile, social media, video and audio platforms to meet target audience needs and media preferences- Created in-depth understanding of Subscribers for local markets, critical details about subscription triggers, desired subscriber experience across factors as well as key drivers of losing subscribers to build a growth and loyalty program- Initiated strategic focus and built in-depth insights of Multicultural audiences' values, passions, news experience and media priorities. Created strategic content program that built audience trust and loyalty− Served as key resource for multiple C-level Executives to influence short and long-term decisions to develop audience strategies that impacted meeting corporate goals

Associate Director, Consumer Strategy & Insights, P&G Global New Business Innovation- Defined and drove breakthrough Global New Business, identified future innovation initiatives and set expansion strategy across all business units - Led strategy to advance upstream new product development to expand global portfolio reach - Created successful innovation launch strategies by developing forecasting tools, marketing plans and expansion priorities- Evaluated and influenced external partnerships/acquisitions- Led insights team that drove breakthrough consumer insights, analytics and strategic expansion Associate Director, P&G North America Shopper Insights & Analytics and Customer Sales Strategy Development - Led development of breakthrough shopper insights, shopper journey modeling, customer brand equity and winning in-store shopper experience design solutions across all P&G units and retailer channels- Key leader of external customer strategy sessions to build joint plans that maximized the shopper experience and revenue opportunities and elevated external partnerships- Led development of critical digital shopping strategies with eRetailers- Led business-building team of 20 Insights ManagersSenior Manager and Manager, Consumer Strategy & Insights, P&G Global and NA Fabric Care - Defined and drove successful Business Growth Goals, Category Strategy, Marketing and Innovation for NA and Global FC- Leveraged breakthrough insights to drive Global Downy/Lenor cross-market unity with singular Global Segmentation, Equity Creation, Consumer Needs/Product Experience strategy, global innovation expansion plans, creating focus and savings. - Awarded P&G Brand Strategy of the Year- Managed global and NA strategy teams that delivered impactful consumer-driven brand and product experience insights. - Created upstream Global Fabric Care innovation development strategy for new business products