Natalie Friedman Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Greater Detroit Area

RYT-200 certified yoga instructor with a specialization in pre/post natal yoga.

Greater Detroit Area

• Meet with a core group of parents to brainstorm events / experiences to meet identified interests & needs towards creating a network of families raising Jewish children who receive PJ Library books. • Manage logistics, marketing, and development of events for local families to engage with PJ Library and promote a community among them. • Enhance outreach via social media as a means to promote events and deepen engagement with families.

Greater Los Angeles Area

Worked with several clients on a freelance basis developing marketing strategies, branding, events, and social media integration: • New Beginnings at The Nest - Hermosa Beach, CA • Honey: a space for moms + moms-to-be – Ferndale, MI• Detroit Crime Commission – Detroit, MI • City Shield Security Services – Detroit, MI

Greater Los Angeles Area

Commonground/MGS, Chicago, Illinois/Los Angeles, California – AdAge’s Small Agency of the Year Account Supervisor, Miller Lite/Universal Pictures/Motown Records, January 2012 – Present Business Affairs Manager, Verizon/Coca-Cola, January 2014 – December 2014 Oversee multiple accounts and clients across growing agency. Lead cross-functional agency team to develop large-scale projects and programs for top brands/CPGs from start to finish. Develop and maintain positive client… Show more Commonground/MGS, Chicago, Illinois/Los Angeles, California – AdAge’s Small Agency of the Year Account Supervisor, Miller Lite/Universal Pictures/Motown Records, January 2012 – Present Business Affairs Manager, Verizon/Coca-Cola, January 2014 – December 2014 Oversee multiple accounts and clients across growing agency. Lead cross-functional agency team to develop large-scale projects and programs for top brands/CPGs from start to finish. Develop and maintain positive client relationships. Manage multi-million dollar budgets. Lead contract development and negotiations for media partners, celebrity talent and sponsorships. •Partner with internal teams to drive innovative brand strategy and growth for clients.•Manage a cross-functional team and vendors across multiple offices: Chicago, New York, Los Angeles, Miami. •Develop media plans across traditional, digital, social and mobile platforms that drive results. •Manage account P&L. •Partner with internal/external PR and legal teams on effective crisis communication plans. •Negotiate/execute contracts with celebrity talent agents and management teams.•Manage production team to ensure talent payments are accurate and union (SAG/AFTRA) compliant. •Lead legal team in developing deal memos and contracts for above scale talent. •Led agency pitch for NBC Universal, which resulted in agency winning business. •Led Reggie Award Winning Miller Lite program with celebrity talent in five markets which drove a 9.4% overall lift for the brand, special emphasis on Walmart sales. •Led Miller Lite account across all mediums resulting in positive client reviews and increased agency scope. •Mentor and manage several employees and aid in their development and promotion within the agency. Show less

Birmingham, Michigan

Oversaw development and production of Ernst Benz CRM, global branding, advertising and public relations strategy. Partnered with global retailers/agents to launch Ernst Benz in their stores/markets including North America, South America, Asia, and Europe. •Developed corporate marketing plans with key partners including John Varvatos, Mario Batali, London Jewelers and Barneys New York, which contributed to over 20 percent growth across portfolio. •Negotiated/executed contracts with… Show more Oversaw development and production of Ernst Benz CRM, global branding, advertising and public relations strategy. Partnered with global retailers/agents to launch Ernst Benz in their stores/markets including North America, South America, Asia, and Europe. •Developed corporate marketing plans with key partners including John Varvatos, Mario Batali, London Jewelers and Barneys New York, which contributed to over 20 percent growth across portfolio. •Negotiated/executed contracts with agents and partners.•Managed media outreach and celebrity partnerships.•Developed trade show strategy and integration: Baselworld, Couture, JCK Luxury, which led to expansion into three new markets. •Implemented social media strategy that created significant cost savings. •Developed and implemented CRM strategy that targeted existing customers for after sales service and allowed new retailers to easily access Ernst Benz promotional materials. Efforts increased branding and sales. Show less

Troy, Michigan

Managed strategy and development of all sales materials, collateral, and digital / online resources for 65,000 national merchants, including Limited Brands, Brookstone, Domino's Pizza, and Target. •Championed company-wide social media strategy that effectively reached fundraising customers and generated additional sales in the fundraising division. •Created new merchant materials that led to an overall increase of 10% in merchant contracts.•Managed a marketing budget over $2M… Show more Managed strategy and development of all sales materials, collateral, and digital / online resources for 65,000 national merchants, including Limited Brands, Brookstone, Domino's Pizza, and Target. •Championed company-wide social media strategy that effectively reached fundraising customers and generated additional sales in the fundraising division. •Created new merchant materials that led to an overall increase of 10% in merchant contracts.•Managed a marketing budget over $2M. •Facilitated marketing communication training across field of over 200 sales reps. •Managed marketing coordinators and worked with outside vendors as well with publishing, creative, content, research, and interactive teams. Show less

Bloomfield Hills, Michigan

Managed Taubman's national sponsorship contracts including JCDecaux, Cherry Hill Photo, Fuji, Pepsi, Coca-Cola, and Warner Bros. Led and developed client and internal creative and strategy presentations, as well as new business pitches. Managed sponsor activation and corresponding marketing initiatives. Supervised twenty-one field teams on sponsor contract execution. Trained new members of Sponsorship & Center Marketing Team. •Increased Taubman's photo revenue by 10% year-over-year by… Show more Managed Taubman's national sponsorship contracts including JCDecaux, Cherry Hill Photo, Fuji, Pepsi, Coca-Cola, and Warner Bros. Led and developed client and internal creative and strategy presentations, as well as new business pitches. Managed sponsor activation and corresponding marketing initiatives. Supervised twenty-one field teams on sponsor contract execution. Trained new members of Sponsorship & Center Marketing Team. •Increased Taubman's photo revenue by 10% year-over-year by implementing a new pricing strategy and sales incentives for employees. •Effectively managed clients totaling over $3M in national sponsorship revenue.•Created new revenue stream of $300,000 by selling sponsorship of Webby Award nominated digital site, "Yearbook Yourself." •Increased revenue and customer satisfaction (via survey results) by contracting with a new holiday sponsor. •Worked with PR team on crisis communications that led to positive stories in the news. Show less

Warren, Michigan

Managed all Multicultural traditional advertising and events/promotions for Chevrolet’s National advertising account. Managed projects, creative team, budgets, and timelines. Developed and presented go to market strategy. Developed advertising materials and programs that targeted Chevrolet’s unique audiences. Supervised Account Coordinators, and trained new members of Account Management team. •Managed several new nameplate launches: Aveo, Malibu, Tahoe, Impala.•Implemented Chevrolet’s… Show more Managed all Multicultural traditional advertising and events/promotions for Chevrolet’s National advertising account. Managed projects, creative team, budgets, and timelines. Developed and presented go to market strategy. Developed advertising materials and programs that targeted Chevrolet’s unique audiences. Supervised Account Coordinators, and trained new members of Account Management team. •Managed several new nameplate launches: Aveo, Malibu, Tahoe, Impala.•Implemented Chevrolet’s Multicultural go to market strategy, which led to an overall increase in un-aided consideration among African Americans.•Creative Excellence Award for Chevrolet “American Revolution” Campaign – Best of Show.•Managed full Chevrolet promotional plan with a 20% budget decrease over prior years. Show less

Mba, Marketing

Bachelor Or Science In Business Administration, Marketing/Advertising

Activities and Societies: American Marketing Association, American Advertising Federation, Fashion Association of Merchandising.

Honors Diploma, Honors/College Preparatory