Natalie Smith
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Natalie Smith Email & Phone Number

Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing at Pure Fishing
Location: Charleston, South Carolina, United States 4 work roles 3 schools
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Current company
Pure Fishing
Role
Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing
Location
Charleston, South Carolina, United States
Company size
790 employees

Who is Natalie Smith? Overview

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Natalie Smith is listed as Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing at Pure Fishing, a company with 790 employees, based in Charleston, South Carolina, United States. AeroLeads shows a matched LinkedIn profile for Natalie Smith.

Natalie Smith previously worked as Associate Brand Manager at Pure Fishing and Marketing, International Fundraising and Donor Relations Intern at American Hospital Of Paris. Natalie Smith holds Master Of International Business, Certificate In Global Stategy, International Business from University Of South Carolina Darla Moore School Of Business.

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Pure Fishing

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Profile bio

About Natalie Smith

As a passionate storyteller and marketing creative, I believe that any company can go from good to great through effective communication, long term vision, excellent branding strategies, and a passionate team who believes in the company's mission and seeks to inspires others to. In marketing, I found my passion in telling stories through creative outlets like photography, videography, content creation, and through social media. In product development and brand marketing, I learned that differentiation, innovating with cross-functional teams, and communicating the value of the product is key to success. In nonprofit marketing and fundraising, I learned the power of developing authentic relationships and evoking empathy through storytelling and showcasing the impact of donations. As a marketer, I seek to inspire, to turn visions into real life accomplishments for clients, to develop strategies that help drive brand awareness and loyalty, and to create content that is impactful. Finally, as a world traveler I am driven by learning about and experiencing different cultures and telling the stories of the people I have met in over twenty-six countries."I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Think of any brand. Nike. Patagonia. Go Pro. They make people feel things. As a marketer, I aim to make people feel inspired, connected, important, passionate, and curious. I love sharing ideas with other marketing professionals, sustainably-driven professionals, and international business men and women. Let's connect: nataliegsmith4@gmail.com

Current workplace

Natalie Smith's current company

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Pure Fishing
Pure Fishing
Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing
columbia, south carolina, united states
Website
purefishing.com
Employees
790
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4 roles

Natalie Smith work experience

A career timeline built from the work history available for this profile.

Associate Brand Manager

Current
Pure Fishing

Charleston, South Carolina, United States

Dec 2024 - Present

Marketing, International Fundraising And Donor Relations Intern

American Hospital Of Paris

Neuilly-sur-Seine, Île-de-France, France

  • Created and executed marketing campaigns with compelling, creative content to attract and convert high-potential prospects, retain existing donors, and drive donations towards achieving the $18.6 million fundraising.
  • Developed and analyzed KPI’s for major 2023 and 2024 marketing campaigns, turning the data into actionable insights that informed strategic adjustments and fueled creative solutions to enhance donor engagement.
  • Identified 70 American and French company prospects for future business opportunities.
Jul 2024 - Aug 2024

Marketing Intern

Pure Fishing

Columbia, South Carolina, United States

  • Crafted a go-to-market strategy for Plano’s social media rebrand, transitioning the brand from a fishing legacy name to the must-have brand for all outdoor adventures, by designing a five-month calendar, collaborating.
  • Led and managed cross-functional team of product marketing, brand marketing, and packaging engineering from ideation to strategy to locking final SKU proposition across 30+ new SKUs for four brands.
  • Championed multi-brand, multi-category initiative to develop retail and e-commerce sets, targeting competitive market share gains and increased manufacturing volume for overhead absorption.
  • Conducted competitor analysis and benchmarking for Plano to drive growth and expand market reach.
Dec 2022 - Aug 2023

Marketing And Product Development Intern

Pure Fishing

Columbia, South Carolina, United States

  • Presented market research, industry trends, and new product ideas to cross-functional teams during the acquisition of Plano and collaborated on new product designs and brand strategy development.
  • Conducted a thorough competitor analysis, including market research, industry trend evaluation, product breakdowns, store walks, and best-in-class assessments, to identify key differentiators, distribution strategies.
  • Performed fishing kit-specific situational analysis in internal and external environments to increase the margin to 25 to 27 points.
  • Identified price points and feature gaps of $17 million in business and presented new pricing and product recommendations to cross functional teams.
  • Led consumer research targeting Hispanic and female demographics, driving market expansion and revenue growth for premium brands, while generating ideas for new product and content designs.
May 2021 - Jul 2021
Team & coworkers

Colleagues at Pure Fishing

Other employees you can reach at purefishing.com. View company contacts for 790 employees →

GT Gary Tonderum Gary Tonderum Colleague at Pure Fishing Milford, Iowa, United States, United States View → EP Export Prallet Export Prallet Colleague at Pure Fishing Auvergne-Rhône-Alpes, France, France View → TO Timothy Ojomah Timothy Ojomah Colleague at Pure Fishing Nigeria, Nigeria View → IC Ibekwe Chinenye Hyacinth Ibekwe Chinenye Hyacinth Colleague at Pure Fishing Nigeria, Nigeria View → DV Daniel Vinent Daniel Vinent Colleague at Pure Fishing Wilmington, North Carolina, United States, United States View → JC Jamie Cooper Jamie Cooper Colleague at Pure Fishing United Kingdom, United Kingdom View → ME Martin Edwin Martin Edwin Colleague at Pure Fishing Thiruvananthapuram, Kerala, India, India View → JT Juan Tafolla Juan Tafolla Colleague at Pure Fishing Kansas City, Missouri, United States, United States View → JJ Jason Jones Jason Jones Colleague at Pure Fishing Tumbi Umbi, New South Wales, Australia, Australia View → A. Ashok . Ashok . Colleague at Pure Fishing Delhi, India, India View →
3 education records

Natalie Smith education

B.S. In Marketing And International Business With A Minor In Spanish, Concentration In Business Sustainability, 3.97/4.0

University Of South Carolina Darla Moore School Of Business

Graduated with Summa Cum Laude from Darla Moore School of Business at the University of South Carolina. Coursework included Marketing.

FAQ

Frequently asked questions about Natalie Smith

Quick answers generated from the profile data available on this page.

What company does Natalie Smith work for?

Natalie Smith works for Pure Fishing.

What is Natalie Smith's role at Pure Fishing?

Natalie Smith is listed as Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing at Pure Fishing.

Where is Natalie Smith based?

Natalie Smith is based in Charleston, South Carolina, United States while working with Pure Fishing.

What companies has Natalie Smith worked for?

Natalie Smith has worked for Pure Fishing and American Hospital Of Paris.

Who are Natalie Smith's colleagues at Pure Fishing?

Natalie Smith's colleagues at Pure Fishing include Gary Tonderum, Export Prallet, Timothy Ojomah, Ibekwe Chinenye Hyacinth, and Daniel Vinent.

How can I contact Natalie Smith?

You can use AeroLeads to view verified contact signals for Natalie Smith at Pure Fishing, including work email, phone, and LinkedIn data when available.

What schools did Natalie Smith attend?

Natalie Smith holds Master Of International Business, Certificate In Global Stategy, International Business from University Of South Carolina Darla Moore School Of Business.

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