Natalie Smith

Natalie Smith Email and Phone Number

Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing @ Pure Fishing
columbia, south carolina, united states
Natalie Smith's Location
Charleston, South Carolina, United States, United States
About Natalie Smith

As a passionate storyteller and marketing creative, I believe that any company can go from good to great through effective communication, long term vision, excellent branding strategies, and a passionate team who believes in the company's mission and seeks to inspires others to. In marketing, I found my passion in telling stories through creative outlets like photography, videography, content creation, and through social media. In product development and brand marketing, I learned that differentiation, innovating with cross-functional teams, and communicating the value of the product is key to success. In nonprofit marketing and fundraising, I learned the power of developing authentic relationships and evoking empathy through storytelling and showcasing the impact of donations. As a marketer, I seek to inspire, to turn visions into real life accomplishments for clients, to develop strategies that help drive brand awareness and loyalty, and to create content that is impactful. Finally, as a world traveler I am driven by learning about and experiencing different cultures and telling the stories of the people I have met in over twenty-six countries."I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Think of any brand. Nike. Patagonia. Go Pro. They make people feel things. As a marketer, I aim to make people feel inspired, connected, important, passionate, and curious. I love sharing ideas with other marketing professionals, sustainably-driven professionals, and international business men and women. Let's connect: nataliegsmith4@gmail.com

Natalie Smith's Current Company Details
Pure Fishing

Pure Fishing

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Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing
columbia, south carolina, united states
Website:
purefishing.com
Employees:
790
Natalie Smith Work Experience Details
  • Pure Fishing
    Associate Brand Manager
    Pure Fishing Dec 2024 - Present
    Charleston, South Carolina, United States
  • American Hospital Of Paris
    Marketing, International Fundraising And Donor Relations Intern
    American Hospital Of Paris Jul 2024 - Aug 2024
    Neuilly-Sur-Seine, Île-De-France, France
    •Created and executed marketing campaigns with compelling, creative content to attract and convert high-potential prospects, retain existing donors, and drive donations towards achieving the $18.6 million fundraising goal.•Developed and analyzed KPI’s for major 2023 and 2024 marketing campaigns, turning the data into actionable insights that informed strategic adjustments and fueled creative solutions to enhance donor engagement, prospect acquisition, and retention.•Identified 70 American and French company prospects for future business opportunities.
  • Pure Fishing
    Marketing Intern
    Pure Fishing Dec 2022 - Aug 2023
    Columbia, South Carolina, United States
    • Crafted a go-to-market strategy for Plano’s social media rebrand, transitioning the brand from a fishing legacy name to the must-have brand for all outdoor adventures, by designing a five-month calendar, collaborating with influencers and Pure Fishing’s professional anglers to co-create engaging content, and planning hunting and fishing video shoots, sweepstakes, and pro-staff garage makeovers to highlight product versatility and drive engagement.•Led and managed cross-functional team of product marketing, brand marketing, and packaging engineering from ideation to strategy to locking final SKU proposition across 30+ new SKUs for four brands.•Championed multi-brand, multi-category initiative to develop retail and e-commerce sets, targeting competitive market share gains and increased manufacturing volume for overhead absorption.•Conducted competitor analysis and benchmarking for Plano to drive growth and expand market reach.
  • Pure Fishing
    Marketing And Product Development Intern
    Pure Fishing May 2021 - Jul 2021
    Columbia, South Carolina, United States
    •Presented market research, industry trends, and new product ideas to cross-functional teams during the acquisition of Plano and collaborated on new product designs and brand strategy development.•Conducted a thorough competitor analysis, including market research, industry trend evaluation, product breakdowns, store walks, and best-in-class assessments, to identify key differentiators, distribution strategies, and pricing tiers, which contributed to successful new product development for Shakespeare.•Performed fishing kit-specific situational analysis in internal and external environments to increase the margin to 25 to 27 points.•Identified price points and feature gaps of $17 million in business and presented new pricing and product recommendations to cross functional teams.•Led consumer research targeting Hispanic and female demographics, driving market expansion and revenue growth for premium brands, while generating ideas for new product and content designs.

Natalie Smith Education Details

Frequently Asked Questions about Natalie Smith

What company does Natalie Smith work for?

Natalie Smith works for Pure Fishing

What is Natalie Smith's role at the current company?

Natalie Smith's current role is Marketing Professional with a double Masters in International Business and Strategy & Management of International Business, B.S. in Marketing.

What schools did Natalie Smith attend?

Natalie Smith attended University Of South Carolina Darla Moore School Of Business, Essec Master In Strategy & Management Of International Business (Smib), University Of South Carolina Darla Moore School Of Business.

Who are Natalie Smith's colleagues?

Natalie Smith's colleagues are Brian Perry, Manish Kumar, Lindsey Johnson, Angelica Raigosa Trejo, Kingsley Omonigho, Salengo Denis, Ranjit Sa.

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