Natalie Smith Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

I develop data-driven and creative marketing strategies that achieve my client’s strategic business objectives. I lead teams based locally and overseas and manage their execution of end-to-end digital, social and ATL campaigns. I engage external agencies and oversee content creation, PR campaigns, event management and media. I am the lead contact for clients and am responsible for any matter related to client accounts.Digital Marketing | Marketing Strategy | Account Management | Team Leadership

Melbourne, Victoria, Australia

To achieve two key professional goals, I switched industry and role. Consequently, I was able to step into management and was transferred from New Zealand to Melbourne, Australia, to pursue greater career opportunities.

Parnell, Auckland

I developed the SME brand and guidelines, managed marketing and events budgets, planned and executed digital and social marketing campaigns, and managed events for partners and clients.

Auckland, New Zealand

I delivered the execution of large ATL and BTL campaigns across multiple customer segments and managed creative and media agencies. I supported cross-functional project teams to define and develop marketing strategy.I was the sole owner of the Business Retail Catalogue that printed 55,000 monthly copies and was distributed nationwide. For the customer loyalty program, I engaged key contacts across partnerships in the music, fashion, movie and sports industries and managed high-profile NZ public figures and brand ambassadors.Marketing Strategy | Brand Communication | Creative Content and Media

Bachelor Of Commerce (Bcom), Information Systems

Conjoint degree with BA in Psychology

Bachelor Of Arts (Ba), Psychology

Conjoint degree with BCom in Information Systems