I help businesses build competitive brand identities through uniting their people, purpose and potential. With a breadth of experience leading digital transformation in SMEs, developing product and brand strategy for technology startups and taking established businesses through full-service rebrands, my expertise lays in brand strategies that connect the dots between culture, technology/process and customers. Over the past year, this has included rebranding a financial services business in the UK with over £8bn assets under management, building a new brand for a disruptive fertility and conception startup, and delivering a B2B rebrand in the construction industry that led to their biggest project-win to date. Prior to joining UnitedUs, my career took me from photography consultancy in New York to software development in Montpellier, before moving to Brighton in 2011. Since then, I've grown a software development company, pivoted it, left it, and reconnected to the sweet spot between art and commerce, technology and people in the world of branding.