Natalie Mcgivern Email & Phone Number

As Communications Manager at InterTradeIreland, I develop and deliver the organisation's corporate communications strategy, working directly with senior leadership, operations and policy teams. As communications lead, I provide strategic marketing advice to the organisation, developing fully integrated, omnichannel and data-driven marketing campaigns that stimulate increased brand awareness and organisation growth, as well as manage a high performing communications team.

Ireland

As Deputy Communications Manager at InterTradeIreland, I support the Head of Communications in managing and successfully delivering the body’s communications strategy, with responsibilities including development of InterTradeIreland’s communications strategy, implementation of all organisational marketing activities across online and offline channels, overseeing delivery of media relations, event management, coordinating the development of all design assets, management of third-party suppliers and overseeing all marketing budgetary spend. In addition, I am organisation lead on all web development activity and digital output, with a particular focus and interest in ROI / ROAS analysis of all communications related activity. I also take an active role in the management of the organisation's communications team.

Ireland

As Digital Content & Marketing Executive at DkIT, I was responsible for the growth and development of the institute's digital marketing presence, with a focus on the planning, creation, implementation and analysis of content for digital and social media channels, aligned with the overall marketing and business objectives set out in the strategic plan.With a specific emphasis on Digital Content, I managed the development of user-focused, high quality and relevant, multi-media content for use across all digital marketing platforms, with the objective of influencing and shaping the decisions of DkIT's core audiences.

United Kingdom

As Marketing Manager within the Almac Group, I led a team of marketers to develop and deliver the global marketing strategy for the Clinical Services division. This involved development of localised campaigns for key markets across the US, EU and Asia Pacific regions across online and offline channels, in line with the company's commercial objectives.

United Kingdom

Development and implementation of marketing strategies and plans, specifically within Almac Clinical Services:- Strategy development- Market development (current and new)- Global marketing communications (tactical implementation - events, digital campaigns, marketing collateral)- Marketing ROI

Belfast, United Kingdom

This position involved the management of all Marketing and PR related activities for Hair Traffic Salons, The Academy Hair & Beauty Training School, Metro Hair & Beauty Wholesale and Potter & Moore. These companies target different unique markets within the hairdressing and beauty therapy industry. My role involved market research and strategy development, event management (including exhibition attendance), advertising and promotion, digital marketing (including website content and social media management), the production of a range of promotional materials and all marketing related purchasing. Furthermore I worked closely with leading design agencies on the development and management of the group’s brands, taking the lead role in the rebranding of each company. Additionally I developed two new product brands for the group, which included the production of product packaging and trademark application. I also managed all event bookings at the group’s bespoke training venue in Belfast City Centre.

Crumlin, Northern Ireland

Beginning in event management and market research this role expanded to encompass the implementation of a global CRM strategy. Supporting a global workforce this role involved delivery of software training, including international travel and company wide communication of project objectives and progress, both on the company intranet and via presentations at bi-annual internal conferences. Additional projects included delivery of Market Research reports and industry analysis to senior management, which impacted on global strategy, market entry and new product development.

Marketing, A

Professional Diploma With Digital Strategy, Marketing

Cam Diploma In Digital Marketing, Digital Marketing

Bsc Hons Communications, Advertising And Marketing, Marketing, Advertising, Public Relations, 2:1