- Led the development and execution of strategic, measurable integrated communications campaigns for luxury and lifestyle wine, food, hospitality and spirits brands, blending media pitching and sampling, influencer marketing, unique events, press trips, deskside appointments, social media and thought leadership to successfully promote each brand to its target audience- Managed relationships with current clients, potential clients, agency leadership, cross-functional team leads, top tier… Show more - Led the development and execution of strategic, measurable integrated communications campaigns for luxury and lifestyle wine, food, hospitality and spirits brands, blending media pitching and sampling, influencer marketing, unique events, press trips, deskside appointments, social media and thought leadership to successfully promote each brand to its target audience- Managed relationships with current clients, potential clients, agency leadership, cross-functional team leads, top tier press, influencers and industry leaders- Oversaw professional development and mentorship of California team members Show less

- Managed integrated PR programs for food, wine and hospitality clients, with a focus on media and influencer relations and events- Continuously developed media relationships and secured meaningful coverage for clients in target national, regional and local publications- Identified, evaluated and developed relationships with lifestyle and travel influencers and executed influencer marketing campaigns to further drive brand awareness and trial for clients- Planned and… Show more - Managed integrated PR programs for food, wine and hospitality clients, with a focus on media and influencer relations and events- Continuously developed media relationships and secured meaningful coverage for clients in target national, regional and local publications- Identified, evaluated and developed relationships with lifestyle and travel influencers and executed influencer marketing campaigns to further drive brand awareness and trial for clients- Planned and executed unique, on-brand events and experiences to showcase clients' new products, events and hospitality experiences to media and influencers- Crafted engaging PR materials on behalf of clients, including talking points, press releases, infographics, media briefs and more- Managed monthly and annual reporting process for 9-12 clients measuring progress against key performance indicators Show less

- Collaborated with cross-functional team leads and executives to develop written materials to communicate company news to 5,000+ corporate and field employees through multiple channels- Supported creation of talking points and press materials during crisis management for lawsuits, product recalls and acquisitions- Owned media relations planning and execution for corporate social responsibility program- Collaborated with cross-functional teams to plan internal and external… Show more - Collaborated with cross-functional team leads and executives to develop written materials to communicate company news to 5,000+ corporate and field employees through multiple channels- Supported creation of talking points and press materials during crisis management for lawsuits, product recalls and acquisitions- Owned media relations planning and execution for corporate social responsibility program- Collaborated with cross-functional teams to plan internal and external communications for product launches, internal department initiatives and quarterly earnings reports- Co-managed PR agencies with Communications Director- Maintained editorial calendar and dispersed media monitoring reports Show less

- Wrote articles for the site on a weekly basis- conducted interviews with expert sources- participated in weekly brainstorm meetings to determine new site content - assisted in the site's relaunch in November 2010 by organizing articles by content, tagging, etc.