In my current role as Professional Relationships and Marketing Director of Asheville Periodontics, I am responsible for the data management, reporting, budgeting, scheduling, marketing, sales, and communication strategy. This includes:-Annual & quarterly strategy planning, including Budget-Performs advanced scheduling for patients-Continuously maintains staff schedules while optimizing the health and schedules of patients and their procedures-Utilizing the Dentrix data management program, I have designed multiple tracking reports to maximize efficiency within the schedule and budget of the practice.-Continually built upon existing auto-reporting systems to create more efficient reports that fit the unique needs of the practice.-Managed all reporting and tracking for the scope of the practice, including referral and patient data.-Monthly, quarterly, and annual reporting to doctors and management team, including a detailed strategy and schedule for the forthcoming quarters.-Managing all partnerships and referral relationships-Digital and print marketing materials (original design and content)-Planning & promoting large educational, trade show, and social events (in person and digital)-Complete redesign and management of website (ashevilleperiodontics.com)-Social Media Strategy & Management-Full analytical & budget quarterly reports-Team Building and Leadership Speaking-Email marketingIn my 5+ years at Asheville Periodontics, production (and therefore profit) had an increase of over 10% per year, with the highest being close to 30%. I contribute this year-after-year increase to a modern marketing strategy combined with the diverse set of skills that I bring to the position, allowing me to wear many hats while maintaining a leadership role within the company, while streamlining communication and team building within the Asheville Periodontics team to create a seamless and motivated team atmosphere.

Complete management of marketing creative Digital and print marketing materials (original design and content) Website design & SEOSocial Media Strategy & Management Email marketing design and content creationLeadership of a team of 6 marketing and accounting employees As Creative Director of Studio 41 Creative, I was the main point of contact for all new business, bringing in over 50 new clients. I was also lead website designer and content creator. Moreover, I maintained the digital image through social media marketing and adveritising campaigns for over 20 clients, including many fashion and beauty brands.

Annual & quarterly marketing strategy planning, including budgetComplete design of brand, including logo, website, print materials and sales funnel for sales representatives.Managing all business partnerships and referral relationships, including a competitive strategy focused on Influencer Marketing and recruitment of sales representatives and business partners. Digital and print marketing materials (original design and content) Planning, execution, and marketing of all events including receptions for clients, trade shows, product demonstrations, art openings for the art displayed in the salons, in-salon and off-site training events, and more.Complete design and management of website, including e-commerce platform.Social Media Strategy & Management Full analytical & budget quarterly reportsDesign and Implementation of marketing toolkit for sales representatives and partnering salon locations.Email marketing design and content creationIn my 4 years with Atlas Beauty, I implemented multiple cross-marketing strategies, as well as designed all branding, including visuals, packaging, and website assets. I managed the marketing of the flagship salon and created a streamlined product based on the salon's biggest profit stream. This resulted in the secondary brand, "Extensions by Atlas Beauty," for which I created a sales funnel, with a commission and marketing strategy that could be duplicated and implemented across the country. As part of this streamlined growth strategy, I created a marketing and branding toolkit that is now used as part of the training and launching of the extension line with salons all over the United States. I loved working with a fast-paced, community-focused brand, and enjoyed seeing the brand grow immensely, resulting in the goal of the owner: profitable sale of the entire brand.

Digitally Chic was created to meet the always growing demand of networking in our very competitive industries of fashion and technology. DC is a networking group that connects the online world with great offline fashion and technology focused events. Our Facebook group has grown to over 300 members, and our community page has over 400 fans. The community Facebook page (http://facebook.com/DigitallyChic) keeps our audience up-to-date with all things fashion and technology, and encourages like-minded individuals to engage in conversation about daily hot topics. Our member-only Facebook group not only provides networking opportunities via open conversation within the group platform about fashion and tech, but also invitations to each DC event. (Membership is currently free, but you have to have a strong & active interest in the fashion and tech industries!)Press: “Digitally Chic’s Real-Life Networking All the Rage for Fashion and Tech Fans” – October 2010, San Francisco Chronicle, SFGate.com“San Francisco Fashion Bloggers Take Over Swig” November 2010, San Francisco Chronicle, SFGate.com“3 New Fashion Ventures Aiming to Put SF on the Map” – March 2012, 7X7 MAGAZINE“Featuring Miss Social: Natalie Grinnell!” – June 2012, SnobSwap.com“Spring Forward with Digitally Chic” – April 2012, DigestStyleDigest.com“Digitally Chic: Meet the SF Fashion Geeks and Fashion Freaks” – May 2012, ArielSimone.com

I was brought onto the PC Professional team to completely rebrand the company and bring it into the 21st century. I rebranded the logo, completely redesigned the website, implemented SEO & analytics, and helped kickstart the sponsorship of America’s Cup racing team, Artemis Racing. I also maintain my title as Marketing Director by acting a leader of the marketing department, as well as being the main point of contact for partners from Microsoft, Dell, HP, among others. I created and maintained all social networks on behalf of the company; including Facebook, Twitter, Pinterest, Google Plus, YouTube, and more.

As Marketing Director, I was creative lead in all marketing projects, event planning, and marketing collateral. I introduced social media marketing to Michael Greene & Co., and increased exposure to the company significantly. I also played a key role in the planning and execution of the 2009 Kate Somerville Pre-Emmy Suite.

As a research associate as LHK Partners, Inc., I conducted research and segmentation by one-on-one interviews on the client's behalf with selected candidates, and then compiling the data in a concise and accurate report.

● In 2006 along with my partner, Jessica Ringor, I opened the multimedia company, EStyles Design. In 2009, I relinquished my title as partner, and Mrs. Ringor became President.● Since opening the business in 2006 I have developed advanced leadership skills as well as organizational and personal relations skills.● In 2009, we did a complete overhaul of the brand identity, and transformed EStyles Design into LoveSpun Films, an international firm company that has been featured in Elle UK Magazine, Style Me Pretty, Daily Candy, and more.