Natalie Adler Skarzynski Email & Phone Number

Manage a team of technology specialists and business analysts dedicated to ensuring adoption, efficacy, and integration of the entire revenue technology stack.

Cincinnati, Ohio, United States

Plan and execute strategy for key enablement technology platforms Outreach and Highspot. Ensure return on technology investment.

Cincinnati, Ohio, United States

Optimizing sales enablement content assets and analytics.

Emplifi offers an end-to-end customer experience platform for Customer Care, Marketing, and Commerce teams.My current role drives a holistic approach to buyer journey optimization. By combining analytics, insights, user testing, and conversion rate optimization (CRO) disciplines, I work to improve marketing effectiveness across the journey and advise on strategies for lead generation, content and digital marketing, and brand-building activities.Key focus areas:-Manage web analytics and reporting, analyze conversion and other KPIs across the digital marketing funnel, and translate data into strategic insights and recommendations to share across the marketing organization.-Direct testing efforts and user feedback collection, including A/B and multivariate testing of site content, design, and assets, and collection of visitor feedback across multiple touch points to inform UX and conversion improvements.-Champion scientific web experience design, usability, and putting users first.

Cincinnati, Oh

-Drove lead generation campaigns across multiple channels, including paid search, paid social, and content syndication-Owned organic search (SEO) strategy and execution-Created engaging, high-ranking web content-Planned and executed major website projects, including migrations-Supported marketing team as lead copywriter-Managed corporate social media presence

Cincinnati, Ohio Area

-Built engaging content and managing SEO to drive organic traffic-Managed organic search engine performance, continually optimizing the site to drive rankings, click-through rates, and traffic-Created rich content for our campaigns that drives engagement and identifies marketing qualified leads, including animated video, long- and short-form written content, tools, worksheets, and more-Converted site traffic through high-performing landing pages-Analyzed and reported on content and search efforts-Managed online advertising efforts to drive new qualified leads

Cincinnati, Oh

Expanding my responsibilities with the Cappies Board, as Chair I was responsible for planning and facilitating Board meetings, managing member communication, volunteering at organization events throughout the year, and other leadership duties.

Cincinnati Area, Ky

The Critics and Awards Program strives to recognize Greater Cincinnati’s talented community of young writers, performers, and technical crews. High school students who participate in the Cappies program are trained as critics, attend shows at other schools, and write and publish reviews. At the end of the school year, the student critics vote to give awards to their fellow students for outstanding productions, group and individual performances, and achievements in technical categories, presented at an annual Tony's-esque gala.As a member of the Board and director of communications and PR, I was primarily responsible for managing the student review publication process, the Cincinnati Cappies website and social media accounts, press relations, and other duties as required by our working board.

Cincinnati, Ohio Area

Simplify3D provides professional 3D printing software. They aim to simplify the printing process and improve the quality of 3D-printed parts.My accomplishments there included:-Built awareness of the growing brand through public relations, social media, and advertising-Created written, visual, and video content to provide value to current and prospective customers-Managed the company's online presence, including the website and search results-Drove branding and messaging decisions in partnership with the company's owners-Managed software sales with educational institutions, makerspaces, and other organizations

Cincinnati Area

Paycor helps companies perform better with intuitive, cloud-based HR, payroll and timekeeping software. My accomplishments there included:-Drove lead generation efforts using inbound marketing tactics-Increased online visibility and organic search traffic using search engine optimization (SEO) skills-Led projects to improve website's lead generation functionality-Created and executed social media strategies, including social advertising to support the team's campaigns-Continuously tested and learned new digital marketing pilots

Cincinnati, Oh

Paycor helps companies perform better with intuitive, cloud-based HR, payroll and timekeeping software. My accomplishments there included:-Generated qualified leads for the sales organization-Created copy to support the team's initiatives-Managed the content and strategic direction of Paycor.com-Led search engine optimization efforts to increase online visibility-Managed the company's social media presence and online brand-Drove change within marketing processes by leveraging the latest technology and continuously piloting new strategies and tactics

Cincinnati, Ohio Area

Possible is a global interactive marketing agency with such clients as P&G, ConAgra Foods, and Fifth Third Bank.My accomplishments there included:-Interpreted analytics data into periodic reports on brand performance across specific search metrics-Analyzed search-related data to create and edit targeted brand messaging-Developed search-based insights and strategic plans for client brands-Evaluated and reported industry trends to help colleagues drive thought leadership

Digital Marketing Certificate, Marketing

The Digital Marketing Certificate Program at The George Washington University School of Business empowers students with the latest.

Bachelor Of Science, Marketing, French; Minor In International Business, Summa Cum Laude

Activities and Societies: French Tutor, Delta Sigma Pi, Studio Theatre Board, Humane Society of Greater Dayton Volunteer

French Language And Literature

6-week study abroad

Education record