Natalie Slark Email & Phone Number

London

London

Responsibilities * Managing a large client base across travel, retail, luxury and lifestyle brands circa. 12 million budget* Leading client service team* Managing team of digital specialists across multiple disciplines globally* Clients include NetJets, Value Retail, Burgess Yachts, Center Parcs, Oliver Bonas, David LloydAchievements* 70% year on year enquiry growth for NetJets, nominated for the best Pan-European Search Campaign at the European Search Awards 2020* Doubling Clas Ohlson's online revenue * Managing Center Parcs SEO site migration to Adobe platform & achieving 20% growth in traffic

London

Responsible for the global digital marketing strategy and budget across all acquisition channels. Doubled online revenue in the first year and doubled again in year two.Responsibilities:• Key markets UK, US, Middle East & China• Managing SEO, PPC, affiliate marketing, social advertising, display & retargeting• Growing customer database and CRM strategy• Leading global blogger/influencer outreach program• Setting up partnerships with online publications; Grazia, Emerald Street, Stylist• Managing online promotions calendar across affiliate partners; Amex, Mastercard, Cardlytics• Working with trade and merchandising to meet product targetsAchievements• Doubled online revenue in year one and again in year two.• Consolidated agencies and brought services in house to save circa. £120K year one• Nominated for ‘The best use of performance marketing as part of a multi-channel strategy’ award at the Performance Marketing Awards alongside Argos, Nectar, Sky, Hand Picked Hotels• Overall traffic growth 100% year on year• Brought affiliate marketing function in-house and generated affiliate revenue growth 70% year on year• Brought SEO in house and generated 50% traffic growth year on year• Onboarded a new paid search partner and generated PPC traffic growth 50% year on year. Introduced global campaigns and Baidu search campaign. Introduced Google shopping to the business and worked with developers to build a compatible product feed.• Introduced programmatic display campaign for new customer acquisition within ROI and CPA target• Introduced comprehensive social marketing strategy that generated positive ROI• Improved ROI & CPA with new retargeting partner• Introduced content strategy to the business to align all brand & marketing communications across all channels

London, United Kingdom

London, United Kingdom

Responsibilities:* Setting the digital strategy across SEO, PPC, Content and Display channels* Search activity for Skype across 10 countries* Managing a large digital team to drive acquisition* Responsible for a budget of approx. £1M* Budget planning, resource and delivery management* Driving digital results and analysing performance using analytics packages* Line management of five team members, managing client account teams of up to 15 peopleAchievements:* Integrated social & SEO campaign that led to a 50% increase in non-brand traffic YoY* Introduction of Marin bid management that has reduced PPC spend by 50% whilst meeting all KPIs* Multilingual SEO campaign that resulted in a 30% YoY uplift

London, United Kingdom

* Responsible for SEO and social media strategy for clients. Clients included Superdrug, Links of London, Angels Fancy Dress, Superbreak, RSPCA and Jobsite* Writing strategy documents for clients on onsite optimisation, content development, technical SEO, keyword strategy and link building.* Assisting with SEO implementation.* Social media platform management, strategy & optimisation * Reporting and KPI tracking* Preparing documentation & pitching for new business

Bournemouth, United Kingdom

Bournemouth, United Kingdom