Natalia Belova Email and Phone Number

• Successfully managed key partnerships with brands (such as Booking.com, Tripadvisor, Hostelworld, Agoda, etc.) and affiliates by building relationships and identifying opportunities for growth.• Created and managed a traffic quality team at Travelpayouts responsible for detecting fraudulent activity.• Developed fraud monitoring infrastructure.• Led projects requiring cross-functional collaboration with Finance, Legal, Product and Marketing.• Analyzed campaign performance and identified opportunities for optimization.• Partnered with engineering to implement new partnerships and support existing ones.• As a senior team member, worked closely with the Analytics team to build reports, dashboards and other internal tools to meet team needs and streamline workflow.

• Developed personalized strategies for brands to achieve planned sales volume through the CPA channel.• Recruited new affiliates into the programs and screened applications.• Analyzed anomalies in affiliate traffic on a daily basis to detect fraudulent activity.• Managed and maintained the creative units and promotions for the programs.• Represented Travelpayouts at webinars and industry events worldwide to generate new leads.

• Created and presented a "Hands-on Affiliate Marketing Course" for students.

• Cultivated and expanded relationships with a wide range of advertisers, media and bloggers.• Developed, conceptualized and managed online and offline advertising projects.• Implemented projects with co-branding opportunities.• Coordinated with creative team to produce and enhance relevant promotional materials.• Coordinated local and international travel events.