Responsible for the Global Communication, PR and Influencer Marketing strategy with the aim of elevating Radisson Hotel Group and the individual brands' positioning through distinctive storytelling, to drive visibility and increase positive reputation.Main responsibilities:• Leading Global Communications, PR and Influencer Marketing strategy for a diverse portfolio of 10 distinct brands;• Activating the global strategy at local level via area PR managers, agencies and country field activators;• Running Group Press Office focusing on new openings as well as always-on brand storytelling;• Nurturing and leveraging earned and paid media relationships with top-tier international media;• Defining and executing the global influencers marketing strategy aimed at achieving top of mind awareness and efficient and authentic content creation for local and global channel mix; • Managing key brand partnerships to drive distinctive content and growing brand awareness;• Heading up innovative glocal brand marketing campaigns to drive visibility and positive brands’ reputation.

Main responsibilities:• Driving the Toyota brand strategy conception and roll-out across all European markets;• Ensuring consistent Toyota pan-EU brand identity;• Delivering digital/social content and channels guidelines and relevant creative assets for the brand and product communication across European channels;• Leading the ideation and delivery of high-impact brand marketing campaigns including always-on strategic branded storytelling (Beyond Zero, WEC and WRC), product communication including new model launches and Kinto (mobility as a service), and key global brand partnership activation (Olympics & Paralympics global Start Your Impossible campaign).• Leveraging influencers marketing across Europe to activate model launches, brand, and Olympic/Paralympic activations;• Coordinating the activation of Toyota's Olympic and Paralympic 8 year partnership on the European level, including digital, social and influencer marketing.

Responsible for:• Formulation and Implementation of the Purchasing communication strategy, internally and externally, in full alignment with the UCB Patient Value vision• Creation and execution of the Purchasing editorial plan through the different channels (Purchasing Collaboration site, Intranet, Extranet, Yammer, etc.) • Content copy-writing & design of the visual materials • Corporate website branding coordination

• Content management (website, blog, calendar, toolkit, etc.)• Organization and logistics of Startups.be Events (Failing Forward, Tech Startup Day)• Communication campaigns coordination • Curating Go Global missions and conference marketing material and logistics organization (Web Summit, Slush, etc.)• Social Media management

• Responsible for corporate internal and external communication (website and blog admin, SEO, newsletter, social media strategy, etc.)• Organisation and follow-up of company events, seminars, conventions, etc. through Click Dimensions and others • Management of company's social media campaigns and its analysis through Google Analytics• Data management on company CRM and Sharepoint• Support of the Sales Department (proposals, presentations) • Management of the relationship with suppliers

Marketing research and preparation of marketing collateral; sales of advertising space and client relationships management.