Natalja Piiskoppel Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Consulting projects, educational programs for universities and business schools, lecturing, mentorship.

Copenhagen, Capital Region, Denmark

Role: leading strategy team and overseeing quality of strategic product delivery (including client work across BAT and Pandora), planning process, innovation, insights.• Injected conversational insights into Pandora's global communication development process (main focus on US and UK markets)• Provided strategic direction for activating BAT trade window campaigns• Developed positioning and strategy product for the agency based on understanding market dynamics and applying them to the transformation of the business

London, United Kingdom

Role: developing and overseeing delivery of marketing communication strategies for LEGO globally.• Developed integrated communication solutions across global LEGO marketing campaigns and always-on initiatives• Used qualitative and quantitative insights to provide guidance for how brand can play in culture and unlock new ways to grow LEGO community• Worked alongside Data & Insights, Shopper and E-commerce teams to drive effectiveness of LEGO media investments• Led and supported local teams building ongoing culture of curiosity and collaboration• Provided marketing thought-leadership for driving Audience First thinking and media innovation

London, United Kingdom

Role: leading strategic product development for major Diageo global marketing initiatives, including oversight of strategy, insights, digital and performance marketing teams.• Co-created Carat's 'Media First' way of developing global communication strategies across a number of Diageo's iconic brands (main focus on Johnnie Walker)• Acted as a conduit between Diageo Global Brand teams and Diageo markets – bringing them closer together to collaboratively develop communication assets based on global strategy• Worked closely with Carat markets and became the driver of creating a test & learn culture across Diageo brands• Supported Diageo digital transformation that resulted in full-funnel digital marketing strategies (inc. CRM, CRO, programmatic etc.) in collaboration with digital teams, media and technology partners• Supported Diageo trade marketing and sales teams assisting them with market research and relevant marketing tools to apply with supply chain partners

Tallinn, Harjumaa, Estonia

Role: taking ownership of strategic output of the client group in the region, including contribution to client satisfaction and retention, product development and net new business performance.• Grew revenue of group's clients by 30% through strategic planning assignments• Led strategic communication planning on New Business projects resulting in numerous New Business wins (MyFitness, Sportland, Credit24, Estonian Lottery, Telia Sonera, Tele2 etc.)• Developed and rolled-out Marketing Communication Planning program for employees (workshops, tutorials)• Co-developed insights and data product with R&D team ensuring best practices are shared across the region• Contributed to price negotiations with media vendors during major pitches and annual planning assignments

Frankfurt Am Main Area, Germany

Role: developing regional marketing communication programs across a wide portfolio of brands. Working closely with regional and global Vizeum leadership teams on new business initiatives, Vizeum product development and talent development projects.• Built strategic marketing communication programs for FERRERO brands (Raffaello, Kinder Bueno, tictac etc.) across Sassoni-Slavi Area (25 markets, inc. Germany and Poland)• Championed FERRERO Media Model with FERRERO and Vizeum teams in the region making media a starting point of campaign development process• Led strategy and contributed to the New Business win of VF Corporation in EMEA (Timberland, Vans, The North Face etc.). Nominated as key Vizeum contributor to VF business in the same year• Delivered on Vans' ambitious digital agenda accelerating development and adoption of full-funnel digital and content marketing strategies (across CRM, SoMe, web, performance). Recognized for great strategic and client service leadership by Vans EMEA team• Significantly improved quality of BMW Group integrated communication planning and consumer analysis workstreams, as recognized by BMW Group Global Brand Management Team• Supported local Vizeum markets (Bulgaria, Baltics, Ukraine, China, South Africa etc.) in successful acquisition of New Business• Developed consistent approach (structure, templates) for activation programs / innovation for Vizeum teams globally• Led educational projects, creative workshops, regional markets group discussions for Vizeum Strategy Community, introducing and educating on Vizeum strategic tools, products and processes

Estonia

Role: developing integrated marketing communication programs for Dentsu biggest local and regional clients. Leading New Business initiatives and pan-Baltic developments in client service area.• Led strategic projects for major local and regional clients (Beiersdorf, Berlin Chemie Menarini, Bauhof, Maxima, Nokia, Viasat)• Successfully drove acquisition of New Business (50% of total company turnover) – leading winning strategic assignments in pan-Baltic (Beiersdorf) and local pitches (Berlin Chemie Menarini, Bauhof, Maxima)• Developed client servicing standards on pan-Baltic level (client satisfaction reviews, working templates, tools and processes)• Led yearly pan-Baltic Integrated Communication Planning Conferences and other educational programs for Baltic employees

Estonia

Role: leading integrated communication planning (strategy and implementation) for local and regional clients (Beiersdorf, Cadbury, Mango, Marks & Spencer, Viasat). Driving initiatives in client service development and employees' training and education.• Developed new client relationship management standards for Estonian market (client satisfaction reviews, working templates, tools and processes)• Created consistent approach (structure / templates) for integrated communication planning for Estonian market

Estonia

• Developed media and communication strategies for local and regional clients (Renault, DHL, European Commission, Cadbury, Mango)• Managed client relationships with biggest group clients, inc. negotiating client agreements and prices with media channels, reporting• Designed templates and frameworks for agreements with clients and media partners

Estonia

• Responsible for campaigns' planning, administration and analysis, assisting Account Executives and Media Director• Created optimization process for evaluating and improving media campaigns' delivery

Germany

Internship / Developed and implemented new client satisfaction evaluation process.

Master Of Arts (Ma), Marketing And Business Administration

Topic of Master Thesis: 'Development and measurement of clients’ loyalty and factors affecting it in professional service firm (.

Marketing

Marketing program taught by Professor Mark Ritson in collaboration with Marketing Week

Excellence Diploma (Pass With Credit), Brands And Brand Communication, Credit

Topic of the final essay: ‘I believe the future of brands comes from China and started digitally’

Marketing Deep-Dive During University Exchange Program

Bachelor'S Degree, Marketing And Business Administration

Topic of Bachelor's Thesis: 'Client Relationship Management in professional service firm (by the example of IMAG Consulting Group GmbH &.