Strategizing influencer activities and efforts on a cross brand divisional level

Responsible for: - Defining the local annual PR plan according to the division's strategy and launch plan- Owning and managing annual PR budget- Production of PR material - Managing innovative product seedings according to the brand expression and priorities - Executing PR events for press and influencers securing engagement and reach according to KPI's- Owning and developing the local guest lists, securing positive and regular relationship- Collaborating with the Nordic marketing teams and local commercial team- Expert user on the following tools for social and advocacy tracking: Retriever, Netbase, Woomio, & MIM.

Consumer Products Division: L'Oréal Paris, Maybelline, essie, NYX Professional Makeup, Garnier- Go to person for press, influencers and key opinion leaders- Expert profile on makeup artistry and skincare knowledge- Back office functions such as angling, pitching, copywriting- Project leadership- Media monitoring - Budget planning, strategizing and development of KPIs

Define, understand and elaborate the makeup category within the selective beauty market.Plan and secure the Danish trade plan on all makeup brands.Gain category captaincies, monitor category projects roll out, regularly updating.Contribute to and optimize retail excellence in the distribution within makeup category.Driving new product launches and pushing growth on pillar products.Execute the local adaption on campaigns and launches.Analyze, benchmark and estimate new product launches within makeup in line with market development and beauty trends.

PR Graduate with responsibility for press inquiries for the brands; Lancôme, Biotherm, Urban Decay, Helena Rubinsten, Clarisonic, Giorgio Armani, Yves Saint Laurent, Diesel, Ralph Lauren.- Executing press material - Activities for the sponsorship of Look Good Feel Better.- Handling all press and sponsorship inquiries – organizing image banks, PR kits, providing products for photo-shoots, product tests and competitions.- Handling product samples for journalists- Presentations for sales and marketing meetings- Assistance at press events and marketing activities

I helped Sara Rostrup, one of the biggest Danish beauty bloggers with more than 12.000 followers, prepare blog posts to her popular blog, Youblush.com. In addition, I helped Sara develop future projects for the blog.

As a sales assistant in Matas, I guided and helped customers. Additionally, I often participated in different vendor courses where I gained a deeper product knowledge and learned different sales techniques.

- At Jou Jou Copenhagen, I was responsible for developing content for social media, hereby Facebook and Instagram as well as the brand's own blog.- I was also responsible for creating media coverage about the new Danish skincare brand, Jou Jou Copenhagen by contacting relevant Danish beauty editors, freelancers and bloggers.- I was furthermore in charge of contacting potential distributors as well as organising, preparing and participating in meetings with for instance Matas.Results: A feature in Denmark's biggest fashion magazine, Eurowoman.

- Responsible for Sephora's Instagram on the Scandinavian market- Preparation of brand reports for Sephora - Preparation of press releases - Preparation of blog posts in Wordpress- Preparation of hyper-mails in Photoshop and PowerPoint- Participation at various press events - Development of ideas for competitions for Sephora's exclusive brands- Weekly media monitoring- Updating image bank- Planning and execution of events(including budget)

- Responsible for internal and external communication, e.g. press contact, student contact etc. - Responsible for invoicing - Ad hoc tasks for professors, researchers and administrative staff in the department- Assistance on scholarly projects, e.g. transcription of interviews- Participating in Neuroscience experiments in the department's SenseLab (eye tracking and recording of brain activity)