Provide custom tailored digital marketing services to an array of clients.• Website management including content updates, analysis and design.• Search engine optimization including keyword research, competitive analysis, link building and reporting.• Paid Search campaign management including building and optimizing new and existing campaigns. Provide in depth • Social media strategy and management• Marketing analytics and reporting utilizing Google Analytics

Oversee digital marketing efforts in a fast-paced environment across 9 different businessgroups within hospitality & travel industry. Strategize, execute and analyze targetedmarketing campaigns utilizing Google Analytics, SalesForce Marketing Cloud, Facebook AdManager, Google Display Network, Google Adwords and LinkedIn Campaign Manager. Workdirectly with external agency on planning, executing and analyzing paid search campaignsand predictive & behavioral display targeting… Show more Oversee digital marketing efforts in a fast-paced environment across 9 different businessgroups within hospitality & travel industry. Strategize, execute and analyze targetedmarketing campaigns utilizing Google Analytics, SalesForce Marketing Cloud, Facebook AdManager, Google Display Network, Google Adwords and LinkedIn Campaign Manager. Workdirectly with external agency on planning, executing and analyzing paid search campaignsand predictive & behavioral display targeting efforts. Create and distribute real-time KPIdashboards to executive management. Utilize Google Analytics, Tag Manager, Crazy Egg andWebmaster Tools/Search Console. Analyze all digital and traditional marketing initiatives toidentify opportunities to optimize results, increase conversions and maximize ROI. Overseeand collaborate with external website design agency on current website design refresh withfocus on positive U/X, maximizing conversions and improving customer experience acrossevery step of the consumer planning and booking process. Collaborate with IT, CreativeDirector, E-mail Marketing Manager, CMO and Revenue Director to ensure cohesive digitalmarketing strategy based on campaign results and business needs. Remain fully immersed inall current and upcoming digital marketing trends to provide recommendations to ChiefMarketing Officer and Resort Ownership.Specialties: Google Suite (Analytics, Adwords, Tag Manager, Data Studio, Webmaster Tools, Search Console), Sales Force Marketing Cloud (Exacttarget, Active Audiences & Social Studio), Facebook Ad Manager, Google Display Network, Adobe Creative Suite, Blue Hornet, Mail Chimp, SEO/SEM, ROI Analysis, Budgeting, A/B testing, Conversion Optimization, Shopify (built current Shopify storefront, maintain all product builds, work with liquid theme customization), E-Commerce strategy, HTML, CSS, CMS, Wordpress. Show less

Manage all aspects of the website for Crystal Springs Resort's 9 business groups (Hotel, Golf,Spa, Ski/Snowboarding, Dining & Wine, Weddings, Group/Corporate, Sports Club/Fitness andEvents/Festivals). Responsibilities included content management, image editing, SEO, GoogleAnalytics reporting, identifying strategic linking partners. Planned and executed DigitalMarketing strategies including Retargeting, Adwords (search and display), and handling ourrelationship with our… Show more Manage all aspects of the website for Crystal Springs Resort's 9 business groups (Hotel, Golf,Spa, Ski/Snowboarding, Dining & Wine, Weddings, Group/Corporate, Sports Club/Fitness andEvents/Festivals). Responsibilities included content management, image editing, SEO, GoogleAnalytics reporting, identifying strategic linking partners. Planned and executed DigitalMarketing strategies including Retargeting, Adwords (search and display), and handling ourrelationship with our Digital Marketing agencies for behavioral match and predictivetargeting. Project Manager for two complete website redesigns. Created SOP and trained staffon website CMS system. Utilized Basecamp for Project Management tracking. Increasedwebsite traffic by 48%, engagement by 88% (avg session duration & pages viewed per session)and online conversions by 135%. Lowered average CPC by 40% and increased online revenuegenerated by paid search campaigns by 125%. Show less

Handled all inbound and outbound public relations efforts, plan media FAM tours for theopening of a new spa and golf course. Secured media coverage on The Today Show, NY DailyNews, NJ Monthly Magazine, NY Times & Wall Street Journal. Wrote and distributed pressreleases, created the first Resort-wide Social Media Strategy resulting in a Facebook page withmore than 26,000 fans, performed website content updates, responsible for basic SEOauditing and reporting, work with… Show more Handled all inbound and outbound public relations efforts, plan media FAM tours for theopening of a new spa and golf course. Secured media coverage on The Today Show, NY DailyNews, NJ Monthly Magazine, NY Times & Wall Street Journal. Wrote and distributed pressreleases, created the first Resort-wide Social Media Strategy resulting in a Facebook page withmore than 26,000 fans, performed website content updates, responsible for basic SEOauditing and reporting, work with development team on a complete website redesign in 2010.Served as the main contact for local, regional and state tourism organizations. Received theGovernor’s Tourism Award of Excellence in 2009. Served as an expert hospitality marketing panelist in 2010 and 2011 for the New Jersey Tourism Conference. Show less

Account Executive for the leading gay and lesbian media company, supporting advertisers,agencies and media companies such as Travelocity, Expedia, various pharmaceutical andpackaged goods products reach the LGBTQ market nation-wide. Handled insertion orders forclients, provided tear sheets and auditing ad schedules.