Natasha Greene Email and Phone Number

At Asili Glam LLC, I use my social media platforms to showcase food-focused content with lifestyle aspiration for an audience of over 700,000 people. - Partner with brands such as ALDI, Butterball, Kraft Heinz, So Yummy, Hatfield, Burlington, Sams Club and more on branded social media efforts - Provide best in class client relations and meet if not exceed campaign goals - Manage an active newsletter distribution of over 16,000 members- Consult brands on social media and content strategy- Participate in creator initiatives for Facebook, Tiktok and Pinterest Current member of Tiktok Creator Fund and Pinterest 2021 Creator Cohort Instagram Reels Star Feature www.asiliglam.com

Maximize and drive sales volume for the fragrance category by building strategic, breakthrough 360 multi-million dollar marketing campaigns. Cultivate and nurture partnerships with top vendors such as L'Oréal , Coty, Chanel and Dior by aiding in their brand protection while simultaneously maintaining the Macy's fragrance destination strategy.Lead a team of highly motivated marketing managers while overseeing omni-channel marketing strategy that supports a $1.3B Fragrance business.Collaborate with buying office as main liaison to align marketing and communication plans based on seasonal/annual strategies resulting in beating plan and last year’s sales for 3 straight quarters.Responsible for budget management by diversifying vendor media mix from a heavier off-line print focus to a higher penetration of digital and social media activations +50% YOY. Doubled impressions on -25% gross budget/co-op collect.Improve media efficiencies across multi million broadcast co-op budget achieving +1.1M impressions on a -9% budget in Q4 gifting period.Served as lead for hundreds of fragrance brands leading their site optimization and enhancement on macys.com while collecting incremental co-op funding to support seasonal goals.Re-engineer the Macy's Fragrance Destination content strategy to further our brand authority by presenting first to market digital packages to our vendor partners with publishers such as Teen Vogue and Conde Nast to become a branded house vs. a house of brands while serving as internal lead collaborating with cross-functional teams such as publishing, art directors and copy managers.

Spearheaded the first ever U.S. department store launch of Apple Watch, leading end-to-end marketing strategy including print, social media , mobile, OOH and web, resulting in over delivery on sales plan by 30%, plus increased market share gain.Drove Macy’s Jewelry and Watch category by managing and continuously evaluating our multi-channel media mix via Email, SEM,SEO, Affiliate campaigns, Print, Magazine and ROP for year over year sales growth.Brand Launches• Apple Watch (First Department store launch in U.S)• Michael Kors Access Smart Watch Launch • Esquire Men's Jewelry Launch• Marchesa Fine Jewelry Launch

Plan and execute catalog marketing for fragrance category ranging from Direct Mail, Inserts, Magazine to ROP. Owned scent marketing strategy and budget for total department (stitch-in's blow-in's and onserts) .Oversaw and lead all co-op digital display and social media vendor media buys generating an increase of +75% more digital campaign’s over the previous year.Planned and executed scent marketing calendar and $5M annual budget in partnership with merchants to achieve seasonal budget and vendor commitments.Partnered with the events team to bring to life and animate celebrity fragrance launches and personal appearances by One Direction,P.Diddy and Alicia Keys in Macy's flagship Herald Square.

As assistant marketing manager for fragrances, I work closely with my director and merchant team to develop and carry out a cohesive marketing strategy that supports the Fragrance Business. I assist in building successful marketing campaigns while collaborating closely with creative, merchant, and planning teams, and cross functional marketing teams to contribute to annual calendar strategy development.

Assist buyer in selection and procurement of merchandise, which supports overall company sales volume, gross margin and turnover objectives.Core Responsibilities include but are not limited to:-Ensure timely delivery of the merchandise through consistent communication and follow-up with the vendor community, distribution centers, and merchant teams.-Manage the markdown process, communicate variances to the buyer.-Complete business recaps with direction from the buyer.-Lead the preparation of advertising layouts, obtaining samples, attending advertising turn-ins and proofing.-Ensure timely delivery of advertised merchandise, and communicating issues to merchant team.-Analyze ad performance and make recommendations to maximize future performance.-Assist in preparation for pre-market analysis.-Identify and shop competition.-Understand the target customer by region.-Communicate issues to stores using the appropriate communication channels.-Interact effectively with vendors and internal colleagues to achieve departmental goals.

Responsibilities: -Learned how to maximize sales and profitability of dot com Fine Jewelry/Sterling departments through the development and implementation of a strategy, analysis and appropriate reaction to sales trend. Also gained knowledge and skills for selecting, buying and assorting merchandise to capture emerging trends.- Helped to develop assortment plans that support the departmental goals and key item focus.Accomplishments: -Successfully completed the EDP for the buying track; as well as completed all computer based training programs, which made me competent in analysis, purchase orders, tracking and mainframe among other systems- Learned systems specific to dot com such as Stella and Pivot Link.