Natasha Bright Email & Phone Number

Asheville, North Carolina Area

UHealth: Served as SEO and Content Marketing consultant, implementing comprehensive SEO strategies that enhanced patient engagement and online presence, resulting in increases in organic search traffic and user engagement.Small Business Consulting: Worked with small businesses, including coaching services, to establish and grow their online visibility, doubling their organic reach and engagement through tailored SEO strategies.Education Lead Generation: Partnered with education lead generation companies to optimize their digital presence, significantly improving lead quality and volume through targeted SEO practices.Industry Adaptation: Proactively adapted to rapid SEO industry changes, ensuring all client strategies remained effective and ahead of the curve.

- Perform SEO audits and implemented recommendations to improve website traffic, including identifying toxic backlinks and developing strategies to address them.- Conduct in-depth keyword research with SEMrush to inform content strategy and SEO optimization efforts.- Monitor and research the latest SEO trends, including changes to search algorithms and shifts in user search behavior. Proactively provide guidance to content teams on how to optimize websites and individual pieces of content for maximum visibility.- Translate keyword research, competitive analysis, and site audits into easy to understand SEO content briefs for writers.- Utilize Google Analytics, Google Search Console and SEMrush to track website performance, identify trends, and generate actionable insights.- Create custom dashboards in Looker Studio to visualize key metrics and KPIs for stakeholders across the organization.- Collaborated with cross-functional teams to create content for the Women's Health Alliance initiative.- Redesigned the Collective Blog, leading to a 63.7% surge in total pageviews and a 54.6% increase in unique pageviews,

Boca Raton

- Organized quarterly testing results reviews that set A/B and multivariate testing standards and ensured lessons learned were communicated and applied across marketing teams. - Worked with product and SEO teams to develop keyword-rich content strategy for improving search rankings, user experience and increasing conversions on three content-rich sites with more than two million visitors monthly.- Led a team of 2 designers and 4 copywriters in the creation of converting direct marketing collateral including landing pages, lead generation funnels, emails and banner ads.- Developed and implemented a project management system using 5pm software that increased accountability and decreased turnaround time by half.- Prioritized an average of 70 creative requests weekly to ensure revenue generating items were worked on first.

- Part of an overall SEO team that takes advantage of content syndication, and blog posts and URLS to optimize for both long tail and competitive industry key words. - Was the main content person in a complete redesign of a huge Web site that includes over 400 pages of content. - Created content strategy and managed content project for career oriented landing pages.- Writing and editing marketing copy for landing pages to be used in search engine marketing efforts.- Developed e-newsletter and blog from the ground up, conceiving of section topics and writing articles.- Worked in a community manager capacity to establish social media marketing for video contest through twitter, facebook, youtube, etc.- Edited and wrote blog articles to be used in search engine optimization efforts.

- Led a 15 person blogging team in providing award-winning content to an audience of more than one million.- Responsible for editing and publishing several different areas of social networking website daily, including homepage and ten content channels.- Maintained contributing bloggers’ contracts and oversaw publishing schedules through the use of a self-developed editorial calendar.- Managed site content, including homepage and video pages, on Typo 3 based CMS system. Responsible for all training of new users on system.- Sought out and fostered content partnerships, as well as ensured that all partner content used was within terms created. - Involved in a project from conception to materialization of an “Election Center” and “Small Business Center.” This included providing tech team with specs and directing design team.

- Kept content up to date on hierarchal B2B subscription website with over 1000 readers. More than 1100 documents were added to the reference library using DreamWeaver.- Wrote weekly e-newsletters that informed members of new content and edited e-blasts for content, as well as grammar and style.- Conceptualized, organized and managed content, as well as acted as main liaison with high profile government speakers for the 2006 European Money Laundering Conference. The event drew more than 200 attendees and was evaluated as excellent.