Natasha De Heney Email & Phone Number

United Kingdom

London, England, United Kingdom

• Leading global marketing activities for 550+ London-based Fintech unicorn, focusing on brand building and lead generating activities through events, digital and content marketing, ensuring projects are executed on time.
• Restructured the organisation’s LinkedIn Advertisement strategy, resulting in a 25% increase in quality inbound leads and a 10% increase in LinkedIn company page follower numbers over a 6-month period
• Planning and executing tradeshow sponsorship and proprietary event strategy, maintaining strong relationships with key strategic partner organisations and third party vendors
• Collaborating with the Communications team to create product and thought leadership content for whitepapers, videos, podcasts, blog posts and social media posts; ensuring efficient delivery through paid ads and email.
• Spearheaded the planning and execution of Thought Machine’s first successful international Global Sales Kick Off, with 150+ attendees including clients, prospects and sponsors over a 4-day programme
• Active participant in company-wide DEI activities; project management for annual events such as Pride, Black History Month and Neurodiversity week

London, England, United Kingdom

• Worked directly with the Head of Events on the planning, budgeting and execution of global internal and external events (digital, hybrid and in-person)
• Worked across Marketing and Investment teams on client-facing and internal events with consistent positive feedback from senior management and investors
• Managed all delegate communication and coordination for all proprietary events using Salesforce and Cvent
• Carried out venue and supplier research, ensuring best of quality and value through contract negotiation for multiple vendors, including a video conferencing provider to serve the needs of the Investor Relations Team.
• Co-head of Inclusion subcommittee (part of wider DE&I committee), planning and executing innovative firm-wide initiatives such as a reverse mentorship programme.

London, England, United Kingdom

London, United Kingdom

• Worked directly with the Event Manager responsible for Cartier UK’s biggest event of the year
• Project managed a large-scale Commercial activation taking place in Cartier’s flagship boutique in London, managing suppliers on site and maximising the event’s potential
• Led the design and creation of an industry-wide newsletter sent out on a biweekly basis to global senior Directors
• Responsible for invoice processing, budget management assistance and general event logistics across the department
• Assisted with the coordination of client treatment programs for clients for High Jewellery events

London, Greater London, United Kingdom

• Assisted in the coordination and delivery of 3 key London Fashion Week events, reporting to Account assistants, Account directors and PR director
• Guest list management for VIP press members
• Supported PR assistants with showroom organization and sample inventory management
• Managed logistics, ingoing and outgoing shipments, returns and local send-outs

Geneva Area, Switzerland

• Reported directly to the Managing Director of the Geneva-based international advocacy, branding and strategic communications consultancy
• Initiated and carried out a large-scale research project which led to a published study focusing on luxury Swiss watch and jewellery branding and communications
• Developed an in-house matrix which allowed for crucial research organisation and standardised quanti cation for the study
• Analysed luxury Swiss-based watch and jewellery companies communication, social media and marketing strategies
• Trained in, and used, social media management tools including Talkwalker, the online media monitoring programme Factiva as well as social media analytic channels
• Supported the team with daily client-related admin

Geneva Area, Switzerland

London, United Kingdom

Paris Area, France

Assistant to head photographer primarily in photography of fine gastronomy

Bachelor Of Arts - Ba(Hons), Public Relations/Image Management, First Class Honours

Foundation Degree, Jewellery, Fashion Accessories And Footwear Design

International Baccalaureate, Higher Level: Spanish, Art, Biology // Standard Level: Economics, Maths, English Literature, 37/45

Activities and Societies: Football, Photography