Natasha D. Lesser Email & Phone Number

Baltimore, Md, Us

Baltimore, Md

Developed award-winning, multifaceted strategic communications and marketing campaigns for nonprofits, foundations, government agencies, and other mission-driven organizations. Managed Baltimore office and video/audio production team. Projects included support for CDC National Center for Injury Prevention & Control; Anne Arundel County’s COVID-19 vaccine communications; 211 Maryland’s crisis hotline; Open Society Institute – Baltimore and its grantees; MDMOM’s maternal warning signs campaign; American Heart Association’s campaign against flavored tobacco; and vote-by-mail campaign for Baltimore 2020 elections, resulting in the city having highest percentage of vote by mail and absentee ballots in Maryland.

Baltimore, Md

Founded and ran boutique agency strategic communications, content development, user experience, and website design agency. Clients included: PDK International, a leading national non-profit advocacy and research group for public school teachers and administrators; Service Employees International Union (SEIU); University of Maryland Medical Centers; Global Virus Network; Urban Land Institute; Philips Healthcare and Philips Radiology; IMG Models; Food and Drug Administration.

Wrote stories for a variety of media outlets: Travel, food, real estate, lifestyle stories for The Baltimore Sun and Baltimore Style; restaurant, hotel, destination reviews for Zagat’s and Fodor’s; research for Serial podcast; student and alumni profiles for Johns Hopkins University Whiting School of Engineering Magazine. Contributed on-air stories to WYPR, Baltimore’s public radio station, on topics such as the high rate of kidney failure in Baltimore, syphilis treatment programs, the opening of a new playground at the former site of Memorial Stadium, and coverage of the first Obama election. Produced video for School Sisters of Notre Dame; story editing series of videos on diversity, equity, inclusion for Exponent Philanthropies.

Washington Dc

Developed large-scale content strategy solutions and directed ongoing digital storytelling efforts for this interactive agency focused on nonprofits, foundations, and government agencies. Clients included: National Park Service, the Robert Wood Johnson Foundation, Pew Charitable Trust.

Baltimore, Md

Led multi-year, comprehensive site redesign for Towson University, from discovery and design to implementation and rollout, as well as led a range of other digital projects. Developed digital communications campaigns with various departments, including Undergraduate and Graduate Admissions. Managed cross-functional team, managed projects and client relationships with key stakeholders across departments, from faculty to senior-level administration.

New York, Ny

Built and managed information architecture department at this integrated advertising agency. Led user experience and content strategy efforts for site redesign projects for major brands, including New Balance, Volvo, International Paper, and Intel, and for Catholic Big Sisters.

New York, Ny

Developed comprehensive user experience and content strategies for major brands, including British Airways and Gucci. Conducted user research and requirements gathering, created site architecture and wireframes.

New York, Ny

Edited travel guidebooks to France, Paris, Vietnam, Turkey, Argentina, Israel, New Mexico, Pacific Northwest. Developed content, prepared budgets, hired and managed freelance writers, edited manuscripts, traveled to destinations.

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Film And Video

Education record