Natasha Streit Email & Phone Number

Saint Paul, Mn, Us

San Jose, California, Us

Santa Monica, California, Us

-Built brand new global Field Marketing strategy, structure and function for the organization resulting in $3.45M in net new pipeline within the first year.-Designed, managed and executed the company's single largest hosted conference. Re-framed the purpose from user group to thought leadership and augmented it from cost center to revenue generator (through sponsorship and ticket sales).-Developed a brand new GTM strategy for our partnerships team which included programs and initiatives focused on lead generation, advocacy and enablement through out in-direct channels.-Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.Managed budget of over $2M to maximize marketing ROI.

Minneapolis, Mn, Us

-Lead Strategy development for 7 segments across North and South America-Manage annual marketing budget of $1.5M to achieve $69M in marketing sourced pipeline and $18M in Marketing sourced revenue-Design and develop global lead optimization model including scoring, reporting, routing and urgency-Lead team of 11 professionals tasked with developing and implementing Demand Generation activities across both North and South America-Fluent in Salesforce

Miami, Florida, Us

-Owned Field Marketing Strategy for Western US and Canada-Developed tactics and programs to drive top of funnel growth based on regional industries and LOBs-Partnered with AVPs, RVPs, and AEs to ensure that programs are executed in a successful manner-Led team of three Field Marketing Managers focused on driving local marketing campaigns, events, and activities-Drove Account Based Marketing program alignment and execution with field reps and leaders

Miami, Florida, Us

-Developed strategy for local marketing execution in both the South Central and Pacific Northwest Sub-Regions-Provided reporting and analytics that help to capitalize on MQLs, SQLs, and SQOs-Managed and executed events focused on both pipeline growth and pipeline acceleration-Managed overall marketing budget for both South Central and Pacific Northwest sub-regions

Toronto, On, Ca

Created and implemented Large Law's marketing strategy for Westlaw, Drafting Assistant, Case Notebook, KM, and TREWSAchieved Sales of $25m and Revenue of $475mDrove creation and development of events and materials that resonated with Litigation customer segmentManaged a team of two people focused on driving growth in litigation and research products and services

Toronto, On, Ca

Created and executed Thomson Reuters thought leadership initiatives within the midsize marketDeveloped collateral to reach and engage existing midsize Law Firm customers within the marketImplemented holistic approach to building relationships with key decision makers within firmsDrove Social Media strategy for both Large and Medium Law Segments which included multiple platformsGenerated and implemented innovative ideas to promote Thomson Reuters as a thought leader within the industryWorked cross-functionally to customize our product approach for the Medium market

Minneapolis, Mn, Us

Developed online training for advisors looking to focus on niche marketingCreated and published communications focusing on best practices for marketing to womenManaged numerous separate special events and projects focused on marketing to womenActed as a subject matter expert on marketing to womenMarketing Specialist, Seminar and Event Consulting Feb 2010-Mar 2011Organized, Planned and Executed Special Events from start to finishCreated marketing pieces for the team by leading design process with Creative ServicesManaged Direct Mail process with Business Partners Subject Matter Expert for program functionalities on Marketing on Demand

Minneapolis, Mn, Us

Centrally Managed all initiatives relating to Field Franchisee Advisory Council and Ameriprise Advisor Group-Advisory CouncilCoordinate and produced all communications relating to Field Input Calls which included creating Executive Summaries and Creating Field CommunicationsCoordinate and write all FAC articles for Franchise E-zineWork with business partners to create, distribute, and analyze Field Input Surveys

Minneapolis, Mn, Us

Centrally Managed all projects driving the Field Franchisee Advisory Council (FAC/NFAC)Planned and executed all large scale events including travel, meeting services, catering, and development of agendas for five in person meeting 36 conference calls per yearWorked cross functionally both within in Corporate office and out in the fieldIndividually accountable for a $250,000 yearly program budget Created and designed all marketing and communications materials including logos, mast heads, newsletters, and brochuresContractor, Formal Team Practices, Ameriprise Financial Nov 2006-Apr 2007 Managed Formal Team Practice Application Process from Start to FinishAdministered all communications to and from Formal Team Practice MailboxParticipated in all SWAT calls held with potential teamsOversaw all collective and individually measured advisor compensation reportsDaily direct contact with Franchise Advisors interested in becoming a formal team

Created marketing materials including programs, website content, and brochures for performances in Moscow and abroad Coordinated international publicity including radio, television and print media for future events, conducted development research and implemented campaign for fundraising in two formats (direct mail, and special event)

Maaa, Public Relations, Arts Administration, Marketing

Ba, Art Hisotry, Theatre