I've been in the marketing and creative industry for almost 20 years, helping consumer and B2B brands reach their audiences and deliver results. From strategy to killer executions, I’m always focused on objectives and ROI. I co-founded BADBERRIES, a creative studio using Motion Thinking to build irresistible brands and compelling activations that stop people in their tracks. It’s a philosophy as much as a design principle. We start every project with a blank page, focusing on play and experimentation. It’s about hunting for wonky seeds, growing juicy bad ideas, and turning them into big impact. So our clients stand out instead of blending in. As Managing Director, I'm a strategic partner to our clients, driving co-creation processes that bring together diverse points of view to build remarkable brands. I'm also a mentor, Bloom UK member and passionate about empowering women in the creative, marketing and advertising industry.