Natasha Thompson-Richards Email & Phone Number

London Area, United Kingdom

Bishop’S Stortford, Hertfordshire, United Kingdom

Responsible for a team of marketing specialists that create high quality and relevant marketing campaigns to meet IWFMs marketing KPIs in an efficient and effective manner.

(Formerly Bifm)

London, United Kingdom

Responsible for:Developing and managing the marketing strategy, planning & implementation of products & services (50+) under the 3 brands of the REC. These areas are Corporate Members of the REC, The Recruitment Business Academy (RBA:Training & paid for products division) and the Institute of Recruitment Professionals (IRP:Individual membership). To develop, agree, manage and deliver:• Comprehensive marketing plans to ensure all revenue targets are agreed and achieved• Integrated Marketing & Communications plans to support revenue growth, member retention and acquisition• Comprehensive outbound/inbound communications strategy that encompass all channels to market• Relevant and cost efficient market approaches with Return on Investment built in• Clear metrics that highlight results including impact, influence and revenue growth• Regular reporting on activity, performance and forecasts• Effective web, communications and media development and management.

Hertfordshire

Projects included advising on social media strategy & website development.

• Managing the production of the International, Higher Education & Full Time Prospectus’• Designing, developing & managing integrated campaigns to increase recruitment.Target audiences included Young People, Adults and Professionals. Integrated mediums included print, press ads, events, social media, text, outdoor advertising, & internal communications• Liaising with curriculum departments to develop & execute departmental marketing campaigns• Marketing & Managing Parent & Open Evening events across all 4 campuses• Event analytics• Procuring print & external supplier services• Managing Work Experience Students & Student Ambassadors.

Responsible for:• Managing 2 members of permanent staff• Corporate communications and maintaining the corporate position • Developing, designing & distributing publications & information for young people, professionals and parents & carers in central London• The marketing, communication and information function for CLC (using both on & off-line communication channels and social media)• All aspects of Brand management• Managing external suppliers (agency, print, design, web, new media, consultants) • Event management, marketed & responsible for pan London connexions presence at events (50,000 delegates in attendance), CLC local events (50 delegates) & Staff conferences (350 delegates)• The marketing, information & training budget• Information and staff training programme incorporating all elements of CLC’s work.

Marketing & International Business, Ba Hons

Hnd Business & Finance

National Diploma In Business & Finance

Gcse