• Directed North America Creative Services, a full-stack production team essential to InMobi’s ad operations and instrumental in unlocking annual revenues exceeding $80 million. • Provided strategic direction, leadership, and vision for a diverse team of interactive art directors and creative developers in a fast-paced, highly technical production environment.• Spearheaded the visual design and front-end development for hundreds of playable and interactive ad units annually, actively participating in each stage of the creative cycle from kick-off through campaign launch.• Served as the creative project manager for all managed service ad campaigns, interfacing with clients, coordinating resources, and establishing timelines.• Demonstrated expertise in distilling client briefs, assimilating brand strategy, and balancing client expectations with campaign objectives and technical limitations, consistently delivering high-quality campaigns that surpassed client goals.• Developed robust relationships with globally renowned brands including Starbucks, Netflix, Purina, Home Depot, Disney, and Samsung, • Collaborated with clients to develop creative strategy for mobile ad campaigns.• Drove creative innovation within InMobi and the mobile ad industry.• Collaborated with global, cross-functional teams of sales directors, account managers, campaign strategists, data scientists, engineers, and marketers to ensure seamless functioning and drive effective project execution.• Played a critical role in securing key business through collaboration with InMobi sales directors on client proposals and pitch-decks.• Facilitated brainstorming sessions with multi-disciplinary teams.• Presented creative capabilities and best practices to brands and agencies.• Established an extensive library of sales enablement materials, brand guidelines, workflows, and process documentation that empowered InMobi’s global creative, sales, and marketing teams.

I was part of the very first Creative Services team at InMobi, a global leader in mobile advertising. which established creative best practices later used by the regional creative teams that were patterned after ours. Prior to this, InMobi was limited to text message and simple banner ads. Our acquisition enabled InMobi to offer high impact rich media, in direct competition to Apple’s iAd platform.• Provided full-stack creatives services from ideation, art direction, and design to creative development on our in-house authoring platform.• Designed and developed best-in-class mobile ads, including first-to-market experiences such as an award-winning playable for SEGA, an interactive video for Paranormal Activity 3, and a dynamic shoppable for Levi’s.• Utilized design tools such as Photoshop, Illustrator, InDesign, and Premiere to produce ad concepts, storyboards, wireframes, approval mockups, and pixel-perfect design files for banner, native, rich media, and video ads.• Leveraged HTML5/CSS/Javascript and speciality platforms such as Google Web Designer, Sizmek, Celtra, Craftsman+, Construct, and Pano2VR to develop interactive and dynamic rich media units for in-app mobile advertising.

• Created rich media display ads and Facebook-connected internet applications for desktop and mobile platforms, using Sprout’s in-house authoring platform, which enabled development of interactive media in both Flash and HTML5.• Utilized Sprout platform to develop engaging mobile ad demos and prototypes, showcasing cutting-edge HTML5 features tailored for phones and tablets, offering clients a hands-on understanding with tangible proof of concepts.• Pioneered interactive rich media for mobile advertising in the nascent smartphone market, establishing creative formats and best practices later adopted by InMobi (and the broader mobile ad industry).

Clients: Hero Games, Guardians of Order, AEG, Lone Wolf Publishing, Ascent Studios, Full Clip USA, Custom Fab, Guerilla Air, Airsoft Extreme, L.A. Hitmen, New Life Fitness, MILSIM Games, Paintball Pinups, Sprout, National Fiber Technology, Joey The Cat, Morphlabs

Complete brand identityDesigned event booth tent banners and signageProduct branding, labels, and packagingApparel designsWebsite, social media, and banner ad graphics.

Catalog designPackagingMagazine adsProduct Design Concepts for Engineering TeamApparel design

This was my first official job as a graphic designer. I was mentored by my Creative Director Mark Jelfo, and learned how to apply typography to the design of books, magazines, trading cards, and packaging. I also became skilled in the creation of logos for gaming properties, which required a very different approach than traditional branding.• Enhanced the user experience of tabletop games through adept visual design, crafting clear and concise books and cards that effectively communicated complex ideas and mechanics, transforming them into engaging concepts.• Drove the visual design of role-playing game books such as The World’s Largest Dungeon, Legend of the Five Rings, and Spycraft 2.0—creating the style, theme, and template for each brand’s core rule books and supplements.• Created highly illustrated logos, iconography, and supporting graphics for the trading card games Legend of the Five Rings, Spycraft, City of Heroes, and Warlord: Saga of the Storm. • Designed the award-winning Legend of the Five Rings 3rd Edition core rule book—a lavishly illustrated, full-color tome which won “Best Art, Interior” and Runner-Up for “Best Production Value” at the 2006 Ennie Awards.• Wrote art descriptions, assigned artists, and art directed the Legend of the Five Rings and Warlord card games during the absence of the main art director, ensuring quality, timeliness, and adherence to brand guidelines of all artwork.

• Illustrated over 100 spots in over 13 books for Hero Games, in genres such as sci-fi, fantasy, and super-heroes. Started off with realistic pencils and comic-style inkwork, but later did a lot of work digitally. Hero was a great place to grow as a fantasy artist and prepared me for working with publishers. Worked closely with Art Director Andy Mathews.

• Worked for the manager of Marketing Communications, assisting the design team in the creation of international versions of the corporate newsletters sent to independent consultants.

• Designed and presented intelligence briefings to effectively communicate highly classified information to command staff, aircrews, and intelligence teams in support of mission-critical operations. • Analyzed theater-level intelligence and signal data, advising aircrew on regional threats, plotting threat locations on flight plans and mission charts, and contributing valuable insight during mission planning. • Conducted post-mission debriefs with aircrews, drafting comprehensive mission reports disseminated across Combat Intelligence Systems, facilitating analysis and assimilation by U.S. military intelligence and allied forces.