Nate Ouellette Email & Phone Number

• Built a comprehensive SMS/Text program pursuing potential business, producing 20% of all inbound sales opportunities• Created reactivation journeys targeting past leads/prospects with customized timing to coincide with policy renewal timelines• Maximized delivery and inbox placement rates using transparent marketing techniques, coupled with maintaining an excellent IP reputation and sender scores of 99• Established a reporting cadence capturing email metrics as well as the direct effects on quotes and policies sold

Majadahonda, Community Of Madrid, Es

• Team Lead in implementing, configuring and launching SFMC across MAPFRE USA for customer and prospect marketing• Grew customer contacts to 650k subscribers within 12 months resulting in average engagement rates of 20%-50%• Developed a 6-month multivariate testing strategy that increased the paperless billing adoption rate from 2.2% to 6.8%• Cross-trained a corporate team to utilize SFMC for email marketing• Consulted as SFMC system expert with responsibilities including best practices, design strategy and troubleshooting delivery

PRELAUNCH• Defined High Level Requirements (HLR)• Participated in sprints using a AGILE methodology• Salesforce Marketing Cloud (SFMC) implementation, configuration and UAT• Vendor managementPOST LAUNCH• Responsible for the strategy, design, production, execution, and results of all email marketing for a new direct to consumer digital insurance company• Defined and established abandoned quote journeys capturing leads/prospects at key intervals in the online quoting application• Refined and optimized dynamic emails from inception to become a key driver in acquiring upwards of 3500 quotes per month• Utilized Salesforce technology stack and innovative messaging design to reach sales levels of 275 policies per month within 18 months of product launch• Identified needs and wrote requirements for system enhancements that ran new functionality releases on a bimonthly basis

Memphis, Tn, Us

• Manage book of business made up of the top revenue producing accounts for an ESP focusing on financial institution email marketing• Primary point of contact for daily client interactions for all email strategy, creation, deployment, testing, reporting and follow-up. Additional responsibilities include contract development and SOW/price quote creation• Create, test, implement and track performance of dynamically populated emails delivering personalized content to list sizes of 200k+ based on demographic and lifestyle data points• Leader in managing interactive email deployment calendar to optimize server capacity and ensure maximum delivery while meeting all client deadlines• Drive attendance and maximize reach through email creation, scheduling, and reporting on multi-touch event campaigns• Power user of web tool used to build and customize online surveys to target audiences of 180k+, using user response driven logic to drive actionable results• Analyze list criteria for ensuring CAN-SPAM compliance, while segmenting and selecting a relevant audience and message pairing• Customize list segments demographically taking advantage of personalization and content relevancy• Enusre all client provided email follows constantly evolving email best practice guidelines• QA client email creative in an “approve/deny” environment focusing on HTML code and language to ensure accuracy prior to live deployment • Troubleshoot email rendering challenges across browsers/devices originating from HTML code variances• Assist clients with implementing SPF and DKIM authentication to optimize sender reputation and email deliverability• Provide microsite activity reports and email performance metrics on a per campaign frequency in addition to comprehensive reporting on a weekly/monthly/quarterly basis• Monitor/troubleshoot deliverability metrics using ReturnPath• Provide client training on proprietary email platform for both base and power users

Maynard, Ma, Us

• Sole responsibility for coordination, creation, testing and reporting all email promotions to an active subscriber base of ~150k for a successful daily deal site• Generated email subscriber database growth from ~3k to ~150k subscribers in 10 months through effective and timely acquisition and partner email campaigns• Key contributor to establishing and executing monthly incentive driven acquisition campaigns to drive registrations• Managed all email communications from analysis to strategy to implementation to results• Team lead in the coordination and delegation of responsibilities within the production team of key email and list deliverables for 8 partners representing 14+ brands with over 8MM registrants• Used a customized approach to create a seamless user experience for a subscriber converting from a partner generated promotion, to eliminate inconsistencies and allow new subscribers to keep trusted brand familiarity• Primary contact for leading, developing and managing the partnership with 3rd party email provider (ESP)• Created, implemented and executed a real time transactional email strategy to include welcome messages, order confirmations, password reset emails and all other consumer based messages resulting from site activity• Segmented custom lists to target specific geographic markets with localized daily deal offers• Key role in improving the creation of subscriber emails from manually to highly customized by initiating dynamically populated content, significantly reducing production time and increasing team accuracy and efficiency• Implemented and maintained recency, of email best practices and a completely transparent opt in processes to achieve and exceed industry standard open and click through rates• Built highly targeted campaigns based on user purchasing habits that resulted in open rates of over 60% and click through rates of over 40%

Waltham, Ma, Us

• Team leader responsible for managing all email communications to a member base of over 100k physicians• Managed all acquisition programs through multiple partners from concept to execution and data analysis • Optimized additional acquisition/growth channels utilizing existing technology and contacts which resulted in 25% month over month improvement in CPA costs• Managed a team of marketing professionals and aligned direct reports personal goals with company objectives• Trafficked all client and internal promotions requiring marketing resources by delegating responsibilities to maximize efficiency and utilize individual team members strengths• Integral member of executive and power user team in evaluating, testing, selecting, and implementing a robust online marketing and reporting platform leveraged company wide • Lead in migrating marketing database to new platform while maintaining strict database integrity metrics• Created departmental standards for marketing communications with regards to frequency, content and target audience to consistently improve user experience while optimizing profit margins• Utilized A/B testing and analysis to consistently improve audience targeting and message relevancy• Lead weekly meeting with executive editorial team to evaluate previous weeks campaign performance and strategize to build on momentum, improve campaign metrics and target audience consumption• Implemented a standard tracking code repository responsible for measuring campaign performance• Responsible for formatting and optimizing the user experience of promotional communications for target audiences using mobile devices

Weston, Ma, Us

• Managed project, setup and deployment of consumer email marketing campaigns• Team lead responsible for high volume CRM campaigns for 1st and 3rd party databases• Produced, tested, deployed and reported on all newsletters, dynamically targeted, to a subscriber base of over 8MM • Managed complete redesign of creative assets and audience segmentation of the newsletter database based on specified segmentation criteria including geographical and job experience data• Created project plans ensuring milestones were recorded and met and communicated to team and management• Input HTML code, uploaded/optimized graphics, trackable tags/URLs and customized requested specifications; coordinating emails in campaign management system • Deployed and evaluated test emails to tier one email providers to ensure quality across multiple domains• Monitored bounce back procedures and ensured proper cleansing of database and provided daily/weekly/monthly reports of consumer and newsletter campaign performance including delivery, open, click, and conversion rates• Set up centralized database containing all consumer email collateral in one department• Performed A/B testing and analysis to optimize messaging effectiveness

Waltham, Us

• Responsible for all production and testing of lead generation for over 200 clients• Managed the inventory distribution for all active coregistration campaigns across 14 strategic partners• Primary contact for clients and strategic partners to manage, track and optimize coregistration efforts• Customized all promotional details including verbiage, graphical elements and auto responder specifics• Setup and audited all data transfer requirements, data points collected and technical transmission of leads• Formatted data transfers to individual client specifications including email, FTP and real-time methods• Monitored the lead validation process and adjusted promotions to reduce false data being captured

Waltham, Us

• Scheduled client campaigns, newsletters and promotional activities• Managed database of over 12 million records to build lists based on segmentation criteria• Utilized campaign management system to set up direct emails, including HTML code and customized creative• Worked with ISPs to troubleshoot, ensure 100% delivery and meet CAN-SPAM/unsubscribe compliancy• Reported on program activity, response rates and profitability and advised clients on strategies for better direct response performance

• Filled over 70 percent of sales executive pipelines with highly-qualified leads• Consistently met and exceeded individual monthly goals

• Tested, launched and taught a business solution management system• Aided in solution selling to customers requiring comprehensive communication service

• Processed and monitored customer sales cycles and orders, while introducing emerging technical products• Oversaw personnel training, maintenance, implementation, and update of ERP initiative