Nate Mclaughlin Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tennessee, United States

Knoxville, Tennessee

- Conceptualized, developed, and executed digital and traditional marketing strategy and creative assets that increased landing page traffic ten-fold in 3 years- Successfully managed marketing budget of over $1 million- Developed positive relationships with media outlets, curated internal communication for employee engagement, and ensured corporate branding complianceKEY ACCOMPLISHMENTS- Developed Social Media Content Team program and trained team members, facilitating interdepartmental collaboration and encouraging employee advocacy- Promoted from content specialist to Marketing Manager, Creative & Digital Content, by demonstrating a proactive commitment to company growth and team building

Knoxville, Tennessee

- Manage a team of creative services producers, assign and track projects, ensuring all work meets deadline and adheres to high-quality standards- Supervise news and topical producers, making sure on-air promotion during and outside of newscasts, as well as on social media, effectively reaches key demographics- Develop and execute digital and social media strategy to increase brand awareness and engage usersKEY ACCOMPLISHMENTS- Developed and implemented WVLT’s Making a Difference rebranding strategy in 2016- Key member of digital team responsible for more than 400% social media growth- Recognized by Associated Press, East Tennessee Society of Professional Journalists and American Advertising Federation

Knoxville, Tennessee Area

- Conceptualize and execute marketing and promotional material in a manner consistent with the WVLT Local 8 brand- Work closely with sales account executives and clients to create marketing/promotional material for area businesses, attractions, charitable events, etc.- Work with news department to promote daily news stories on-air and engage viewers/users through social media- Responsible for shooting, writing and editing local programming and teases

Knoxville, Tennessee Area

- Produce and write stories for use on television and web - Shoot and edit video for live newscasts and web- Promote stories and engage viewers using social media websites- Pitch daily stories to news management by conveying their newsworthiness and impact on viewers- Book guests and coordinate locations for live feature segments

Knoxville, Tennessee

Using Final Cut Pro, Motion, Adobe Photoshop and DVD Studio Pro to teach video editing techniques, including capturing, trimming, effects, graphics, titles, audio mixing and distribution.

- Shot and edited video for live newscasts- Worked with a reporter to produce a news story on a daily basis- Operated camera for live shots with satellite truck- Responsible for training new photojournalists to work in an NPPA style shop- Assisted in gear assignment and maintenance, ensuring proper treatment of all equipment- Helped newer photojournalists learn to use visually compelling video and natural sound to tell the story

- Camera operator for original productions of local public broadcasting station- Director, technical director and audio operator for Instructional Video Systems broadcasts- Performed various production responsibilities for “big-screen” presentation at athletic events- Camera operator, replay operator, or CG/Still Store operator for basketball, football and hockey games