Content Senior Manager
CurrentResponsible for the vast majority of editorial content on VisitOrlando.com, including blogs and event listings, plus eNewsletters, video and speech scripts, advertisements, letters, support for OrlandoMeeting.com, and more. Played a key role in reversing several years of SEO decline for the company’s websites.* Ensure high-quality content that adheres to the company’s brand point-of-view and tone* Choose supporting images for website landing pages, event listings, and blogs* Work closely with executive leadership to develop editorial strategy* Coordinate with internal and external stakeholders to advance company initiatives* Constructively edit in-house and freelance writers* Leverage Google Analytics to guide editorial content