- Lead and develop the marketing team, promoting an engaged, creative and high-performance environment together with a team of 43 people- Strategic planning with the commercial team, building a calendar that combines important dates for retail, proprietary dates and other brand activations- Lead all visual merchandising development for the group's more than 250 stores- Direct communication and relationship with the franchisee network- Build and maintain a strong brand presence on social media such as TikTok, Instagram, Facebook, LinkedIn and other relevant channels. Together, all brands had +5MM followers.- Collaborate with other departments to ensure brand consistency and campaign efficiency- Create and execute marketing strategies through all the marketing funnel- Influencer and affiliate marketing strategy, delivering a profitable and high-value ROAS for the business

After almost 3 years being manager, and in the middle of my maternity leave, the company decided to transform my role into a head position. Now, I can be even more strategic and able to look for the future, working on early stage multidisciplinary projects with my peers, along managing all the business as usual.

- Leading a inhouse with a multidisciplinary team of 35 people: designers, copywriters and photo e video producers - Responsible for building and defending the brands across all social media platforms.- Responsible for all the marketing campaigns on and offline to all brands- Together with the trade marketing and sales team, create the marketing calendar - Building the influencer marketing strategy and all its execution - Responsible for KPI’s such as: instagram and facebook growth and engagement, social selling revenue, organic traffic, SEO content pages performance, photo studio budget and performance- Responsible to support all the franchisers in their social media strategy and execution

- Leading a multidisciplinary team of 12 people: designers, copywriters and photo e video producers - Creating content and expand brand's presence in all social media platforms - Together with the trade marketing and sales team, create the promotional calendar - Building the influencer marketing strategy and all its execution - Responsible for KPI’s such as: instagram and facebook growth and engagement, SEO pages performances, photo studio budget and performance

- Responsible for all the content pages, content marketing and video marketing strategy for Carrefour.com. - Leading a multidisciplinary team of 7 people: 1 planner, 3 copywriters, 1 designer, 1 publisher and 1 front - Working very closely with the SEO team to build a strong strategy for organic growth - Responsible for KPI’s such as: revenue, conversion rate, visits and time spent at the content pages. - Working very closely with the sales team to get inputs and follow the promotional calendar together.

- Responsible for leading the content production for all campaigns on the website. Led a team of three: two junior content writers and a coordinator.- Coordinated campaign teams and photo production.- Led an intern project to create and sell video content for suppliers. Managed all aspects including concept creation, scripting, freelancer hiring, and shoot planning.

- Led content production for social media channels in the BR office, reporting to headquarters in Munich.- Managed a team of 7 to create video content and magazine articles for Westwing Channels, coordinating demands from 14 countries to produce global content.- Worked closely with the global Content Marketing team, maintaining daily international contact and frequent travel.- Under my leadership, social media channels grew significantly, with some videos achieving top performance in the Westwing Group. The headquarters later centralized content production in Munich, leading to my transition back to the website.

Clients: Baterias Moura, Vitarella, Rede Globo, Shopping Recife

Clients: Asa Industry, Grau Técnico, Hospital Santa Joana.

Clients: Raimundo da Fonte Industry, Summerville Hotel and Spa, Pernambuco Construtora

Clients: Kraft Foods, Shopping Guararapes e Governo de Alagoas